Jon H. Elder Email & Phone Number

Pigeon Forge, Tennessee, United States

Manages the Special Events Department of the City of Pigeon Forge. Events include City-sponsored events such as the Patriot Festival, Music of the Mountains Spring Parade, Winterfest Kickoff, Chuck Wagon Cookoff, A Mountain Quiltfest, Veterans Homecoming Parade, and more.

Pigeon Forge, Tn

Pigeon Forge, Tn

• Coordinate the intercept program for hotels, motels, restaurants, ticket outlets, etc. Programs may include Area Appreciation shows, VIP Program, parades, Timeshare presentations, etc.• Set up and maintain all brochure distribution points. Maintain and manage all distribution centers for brochure distribution.• Develop and execute plans to obtain marketing objectives through the use of the Marketing Plan.• Attend all meetings in the area assigned by the Director of Sales and Marketing, i.e., Chamber meetings, Hotel/Motel Association meetings, Business after Hours, etc.•Be an effective leader and participant in Pigeon Forge, Sevierville and Gatlinburg communities. • Maintain an ethical environment that is always beyond reproach.•Keep Marketing Director informed of market events pertaining to the Marketing Department.

Sevierville, Tn

- Conducted research analysis and created reports using digital research tools such as Google Analytics, Google Trends, Google AdWords, SEMRush, and competitive and audience analysis to implement an highly effective digital strategy- Tracked and monitored client SEO, website traffic, email marketing and social media traffic- Assisted in presentations for current and new clients- Used forecasting tools to predict industry patterns

Gatlinburg, Tennessee

Part of the Marketing Department for the newly formed Gatlinburg Convention & Visitors Bureau.-Develops brand strategy and statistics systems-Strategic consulting, including marketing plan & sales strategy development-Produces, markets, and oversees distribution of all advertising print pieces including Gatlinburg Vacation Guide, Gatlinburg InRoom Guide, Chamber of Commerce Relocation and Membership Directory, Gatlinburg CVB Newsletter and all collateral print material such as print ads, posters and banners-Markets and oversees local intercept marketing programs -Maintains, analyzes, interprets and creates reports on metrics and effectiveness of various traditional and digital programs

Coordinate and produce events for the City of Gatlinburg under the Department of Tourism. Events involved with or coordinated include, 4th of July Midnight Parade, Ribfest, Wings & BBQ, Taste of Autumn, Winter Magic Kick-off and Chili Cook-off, Veterans Day Celebration, Fantasy of Lights Christmas Parade, Winter Magic Tunes & Tales, Smoky Mountain Tunes & Tales, New Year's Eve Ball Drop and Fireworks Show. Also conduct public relation efforts for the City and Special Events including graphic design, new release writing, public presentations, media appearances and sponsor proposals.

Organized and produced fundraising events for the National Kidney Foundation of East Tennessee. Events included Chocolatefest, Kidney Run/Walk, Arby's Golf Tournament, and Playhouse Village Auction. Also conducted educational presentations.

•Coordinated over 50 special events including: Sevierville Bicentennial Time Capsule Dedication with Dolly Parton, Sevierville Bicentennial Celebration ’95, Bicentennial Kick-Off Parade, Smoky Mountain Balloons & Bluegrass Festival, Annual Chamber Membership Breakfast, Tennessee Apple Festival, Bite of Sevier County, Sevierville Winterfest Kick-off, Sevierville Annual Christmas Parade, Annual Chamber Banquet, Winterfest Five Oaks 5K Road Race, •Edited and co-produced “The Sevierville Story: A 200 Year History of Sevierville” with County Historian, Beulah Linn•Coordinated Chamber’s first marketing firm search•Represented the City of Sevierville at over 30 tour and travel shows and conferences including: Governor's Conference on Tourism, National Tour Association, American Bus Association, Pennsylvania Bus Association Annual Meeting, PA Bus Winter Meeting, The Tennessee Sampler, Discover Tennessee Tour & Travel Show, East Tennessee Tourism Conference, International POW WOW Travel Show, Ohio Bus Owner's Association, Virginia Motorcoach Association, North Carolina Motorcoach Association, Tennessee Motorcoach Association, Travel South, What’s Up Down South, Heartland Tour & Travel Show

Master Of Business Administration (M.B.A.), Marketing

Fully accredited Masters Program geared to full-time employed who want to expand their knowledge base and credentials.

Bs In Communications, Majoring In Advertising

Activities and Societies: Advertising Manager for the Daily Beacon student newspaper 1991-'93 President of the Teleproductions Board- 1992