co founder of vega the co production agency.Vega draws on collective wealth and breadth of experience. Across sectors, channels and audiences, and delivers bespoke, effective & commercial marcomms solutions for each & every one of our clients.After a senior leadership role helping drive the hugely successful MediaVest and Carat business, and 30 plus years in media, deep rooted in performance & response media, helped establish vega. Vega was born out of our belief that there is a need to rebalance the traditional agency client relationship. Putting clients at the heart of the process, vega encourages active client collaboration with all connected partners, platforms, publishers and broadcasters. All with a focus and commitment to transparency and delivering commercial clarity.