Jon Ho Email & Phone Number

Fort Mill, SC, US

• Overview:
• Founded in 2005, Fast Growing Trees is a leading online nursery specializing in delivering high-quality trees, shrubs, and plants directly to customers' doorsteps across the United States.Responsibilities:
• Scale paid social channel spend and incorporate incrementality testing to measure acquisition efficiency.
• Build dashboards using SQL and collaborate cross-functionally with the analytics team to improve reporting for decision-making.
• Collaborate with internal and external creative teams to produce scalable, engaging, and relevant ad creatives, driving revenue growth.

• Overview:
• Took a break to up skill after my previous employment ended. The goal is to combine marketing knowledge with data analytics to further drive business results & improve measurement confidence.Key Learnings:
• Predictive analytics leveraging statistics & analytics software such as Alteryx
• Marketing attributions
• Manipulate datasets with SQL to build dashboards
• Visualization using Tableau & Data Studio

Golden, Colorado, US

• Overview:
• Managed a monthly ad budget of $500k - $3m for a diverse client portfolio, concentrating on Meta and Google ad platforms. Served as the key liaison for agency clients and implement data-driven strategies to accelerate.
• Fueled top line revenue growth for agency clients by leveraging Meta/FB ads
• Collaborated cross-functionally and with the creative team to develop data-informed creatives
• Collaborated with internal teams to develop analytics tools that benefit both clients and internal operationsResults:
• Observed a 4M+ or 50%+ top line revenue increase for the first 6 months YoY with a 4.9x incremental ROAS efficiency for an e-commerce retailer in the luxury apparel space. As a result, we saw a significant improvement.

New York, New York, US

• Responsibilities:
• Acquired new users through paid marketing campaigns
• Drove revenue via affiliate partners by leveraging paid ads
• Collaborated with BI, dev team and product managers to facilitate the creation of internal analytics tools
• Mentored and trained new team membersResults:
• Observed a 116% (2.16x) YoY growth(2020 vs 2019) for a top affiliate partner by leveraging complex Google ads bid strategy, landing page optimization & analytics, resulting in a $900K+ increase in Ziff Media's.

New York, New York, US

Austin, Texas, US

• Responsibilities:
• Managed 2 million dollars in annual PPC Ad Spend budget for agency clients
• Revamped Account Structures in Google/Bing to support existing/new business initiatives
• Optimized daily campaign performance and maintained daily client communicationResults:
• Observed a 71% revenue growth while maintaining the same ROAS or cost efficiency for an agency client
• Observed a 48% revenue growth with 30% ROAS improvement, achieving record growth for an agency client.

Austin, Texas, US

Austin, Texas, US

• #1 rep for the month of October – Highest in gross number of contracts signed
• Performed full cycle sales from initial phone calls to presentation to closing
• Qualified leads and distribute them to Ecommerce, Design Services Sales Team
• Provided merchant services sales consultation

Austin, Texas, US

• Oversaw all SEO clients to ensure the health and success of the campaign
• Streamlined production for 30+ Local SEO clients by utilizing Marketing Automation and Project Management tools
• Performed project management cross-functionally between design, account management and company foundersResults:
• I was tasked with streamlining the production processes for more than 30+ Small Businesses and facilitating internal projects between the virtual assistants, the production team, and the company founders, which.

Bachelor'S Degree, Economics

Bachelor'S Degree, Finance