Jon Hudson

Jon Hudson Email and Phone Number

Fractional Digital Marketing Director | DTC Healthcare Marketing, Media, Consumer Insights, and SEO @ Inverted View
Chapel Hill, NC, US
Jon Hudson's Location
Raleigh-Durham-Chapel Hill Area, United States, United States
About Jon Hudson

For over 15 years, I've been passionately immersed in digital marketing, SEO, content marketing, paid search & social, email marketing, media planning & buying, and analytics. With a mix of expertise, insights, and imagination, I’ve helped numerous health and wellness brands, start-ups, and e-commerce companies innovatively execute and thrive.My digital experience, coupled with a traditional media planning background, enables me to connect the dots and uncover consumer insights and integrated opportunities that others may overlook.I have extensive hands-on experience in omni-channel marketing, having collaborated with both ad agencies and clients to develop and execute programs that enhance lead generation, customer acquisition, sales, brand perception, and customer retention.In leadership roles, I've built digital teams from the ground up and managed them both onsite and in remote work environments.At the core, I am fascinated by the ever-evolving ways we can inspire people to take action through stories and experiences, especially as new technologies like AI reshape the possibilities in marketing.Growth Achievements:• Directed the digital strategy and execution for an e-commerce start-up that resulted in 14x revenue growth over 6 years.• Created and managed the digital & media departments of a start-up healthcare ad agency, catapulting it to become one of America's fastest-growing firms that was later acquired.• Led digital marketing & media agency team that helped a pharmaceutical company grow from $100MM to $1B+ in revenue by planning and optimizing their paid media mix across social, search, display, and traditional media.I’m always open to connecting with fellow marketing enthusiasts and exploring new opportunities to create memorable brand stories.

Jon Hudson's Current Company Details
Inverted View

Inverted View

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Fractional Digital Marketing Director | DTC Healthcare Marketing, Media, Consumer Insights, and SEO
Chapel Hill, NC, US
Jon Hudson Work Experience Details
  • Inverted View
    Fractional Digital Marketing Director | Dtc Healthcare Marketing, Media, Consumer Insights, And Seo
    Inverted View
    Chapel Hill, Nc, Us
  • Inverted View
    Fractional Digital Marketing Director | Dtc Healthcare Marketing, Media, Consumer Insights, & Seo
    Inverted View 2014 - Present
    • Entrusted by clients to review their digital marketing and paid media strategies, customer insights, and identify gaps and key areas for growth and optimization.• Conduct comprehensive audits in SEO, content marketing, paid search, email marketing, and social media to identify and address performance discrepancies. • Lead website optimization initiatives encompassing technical audits, content strategy refinement, and user experience enhancements, resulting in increased organic traffic, enhanced engagement, and improved customer acquisition rates.
  • Vital Plan
    Digital Marketing Director
    Vital Plan Aug 2016 - Jan 2023
    Raleigh, Nc, Us
    Health & Wellness E-Commerce CompanyCertified B Corporation® ~ Business as a Force For Good• Led customer analytics and insights initiatives to refine consumer messaging and community building• Drove strategy and execution for content strategy, SEO, Google Ads, Microsoft Ads, paid social, email, display, podcasts, videos, direct mail, and traditional media• Reported KPI performance and optimization recommendations on digital marketing efforts using data-driven insights • Managed multiple Shopify Plus e-commerce and WordPress sites, as well as the Amazon storefront• Led content strategy and production, which included launching two best-selling books and producing over 100 live webinar events• Recruited, trained, and managed a high-performing remote team of digital marketing, creative, social media, paid media, and content marketing experts• Managed all ad agencies, analytics partners, web development firms, writers, and contractors • Served on the Executive Leadership Team, reporting to the CEO and Board of Directors• Software Experience: Shopify Plus, Klaviyo, Recharge, WooCommerce, WordPress, AWIN, Google Analytics, Unbounce, OptinMonster, SEMRush, Google Search Console, Wicked Reports
  • Medthink, Inc | Healthcare Marketing & Medical Communications
    Vice President, Strategy & Innovation
    Medthink, Inc | Healthcare Marketing & Medical Communications 2013 - 2014
    Cary, Nc, Us
    Recruited as the Media Director for a new start-up marketing agency, I built the media planning and buying department into a 14-member team offering digital media & marketing services, web development, and integrated digital design, which accounted for over 60% of the company’s revenue. MedThink became the largest healthcare ad agency in North Carolina and achieved multiple Fast50 awards for 3x for growth and recognition by Inc. 5000 as one of the fastest-growing private companies in America.• Managed and mentored the multi-disciplinary Insights & Connections department consisting of digital strategists, media planners, media buyers, analysts, SEO and SEM marketers, and social media professionals• Created the unique MedThink Data+Soul™ marketing approach, which integrates data science with a human-centered point of view to drive unique consumer insights and action• Served as a founding member of the MedThink Executive Leadership Team, providing vision, governance, and growth strategy for the overall business of the agency
  • Medthink, Inc | Healthcare Marketing & Medical Communications
    Vice President, Innovation, Insights & Connections
    Medthink, Inc | Healthcare Marketing & Medical Communications 2012 - 2013
    Cary, Nc, Us
    • Conceptualized, created, and managed the Insights & Connections (I&C) Department to better understand, connect, and motivate our clients' target audiences. The I&C department consisted of an integrated team of specialists planning and executing digital and traditional media planning and buying, content strategy, SEO, paid search, CRM, social media, email marketing, market research, and analytics• Trained agency employees and clients on the latest digital marketing trends and best practices • Served as the primary digital and media strategist for new business presentations, crafting and selling innovative solutions for potential clients
  • Medthink, Inc | Healthcare Marketing & Medical Communications
    Vice President, Digital & Media Services
    Medthink, Inc | Healthcare Marketing & Medical Communications 2009 - 2012
    Cary, Nc, Us
    • Recruited, trained, and managed an in-house team of 14 digital designers, developers, search marketing strategists, CRM managers, digital strategists, social media managers, and media and analytics specialists that delivered high-quality digital solutions for our clients• Led DTC/B2C media planning, buying, and optimization across all paid channels including social, search, display, video, and more for both traditional and digital media• Served as the lead digital strategist helping drive SEO, content strategy, site design, UX, web development, and KPI measurement• Developed the agency’s social media capabilities and successfully collaborated with clients and their legal teams to create a social media presence in a highly regulated pharma environment• Created the content strategy that produced the nationally award-winning “Colonoscopy for Dummies” patient education campaign to encourage patients to get screened for colon cancer. The content marketing and lead generation initiative acquired over 200,000 leads – surpassing client goals.
  • Medthink Communications
    Media Director
    Medthink Communications 2004 - 2008
    Cary, Nc, Us
    • Founded the MedThink Media Department, the top agency revenue driver year over year• Built media planning and buying capabilities, best practices, and unique service offerings from the ground up for our healthcare clients• Provided hands-on planning and buying recommendations for media channels including digital, TV, radio, print, OOH, paid search, and paid social• Created and launched in-house customer research and analytics capabilities measuring the performance of client media and marketing initiatives
  • Beyond Interactive (A Former Division Of Grey Global) | Online Marketing Agency, Nyc
    Digital Account Manager
    Beyond Interactive (A Former Division Of Grey Global) | Online Marketing Agency, Nyc 2002 - 2003
    • Recruited by a former supervisor to serve as the lead Digital Account Manager for GlaxoSmithKline (GSK), fully embedded within the GSK e-Business Team at their headquarters in the Research Triangle Park, North Carolina• Managed day-to-day digital media strategy, execution, tracking, and optimization of GSK’s online initiatives, including paid search, content integration, SEO, and online display advertising• Primary digital accounts included GSK’s largest brands: Advair, Imitrex, Flonase, and Wellbutrin

Jon Hudson Education Details

  • Appalachian State University
    Appalachian State University
    Communication & Advertising Studies

Frequently Asked Questions about Jon Hudson

What company does Jon Hudson work for?

Jon Hudson works for Inverted View

What is Jon Hudson's role at the current company?

Jon Hudson's current role is Fractional Digital Marketing Director | DTC Healthcare Marketing, Media, Consumer Insights, and SEO.

What schools did Jon Hudson attend?

Jon Hudson attended Appalachian State University.

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