Jon Humberstone Email & Phone Number

Oundle, Gb

London Area, United Kingdom

Chief of Staff to the honourable member for Mid Leicestershire

London, England, United Kingdom

• Headed up global digital content and digital media departments, creating best practice and putting content at the heart of the organisation• Responsible for creating innovative omni channel digital content along with leading digital strategy and thought leadership• Created new editorial calendar, content roadmap and regulatory sign off process• Responsible for 7 figure budget and direct revenue target• Sat on Thought Leadership Executive with senior executives across the business• Implemented agile online product delivery, including new test and learn approach• Led digital transformation and new brand (visual and verbal) identity• Headed up Content Research Project, to put digital content at the heart of the business• Worked closely with PR and wider regional marketing on digital outreach• Recruited and managed workflows for external team of global copywriters• Led content execution for new strategic brand approach

Warwick, England, United Kingdom

• Responsible for digital strategy and content creation in the UK, including day to day social media• Led web transformation project to re-design and optimise customer experience for the end user• Leading many large-scale external content and social campaigns including video assets• Managed new social media and creative video strategy• Worked closely with the UN, UK Government & industry bodies to develop regulatory content internally and externally on the global drive towards net zero by 2050• Created and managed editorial board process to plan, develop and deliver high quality digital content internally and externally• Collaboration with specialist agencies (creative and media)• Worked closely with senior business stakeholders to deliver consistent online and offline marketing communications

London, United Kingdom

• Headed consumer digital marketing content and campaign team, and sat on executive marketing leadership team, reporting into UK Marketing Director and dealing with senior leaders on a day-to-day basis• Created compelling, innovative, award winning and best in class digital content and online experiences including in-life emails, infographics, video and blogs for B2C prospects and customers• Responsible for setting holistic digital marketing strategy and creating editorial content calendar for UK consumer business• Responsible for creating all on site content, social media, SEO and PR outreach, delivering an exceptional customer experience for over 12m UK B2C customers• Cross discipline project management, leading numerous change projects across the business including CMS platform migration, self-serve drive to online and new global brand identity• Led next generation digital project, creating a companywide digital first mentality and saving millions of pounds by embedding self-serve, drive to online and call reduction• Recruited an editorial and copywriting team, creating in house publishing capability and embedding new tone of voice and brand imagery into customer communications• Worked closely with Agile Scrum Product Owners and UX to deliver innovative online content and customer experience journeys across 21 product squads• Managed regulatory (FCA) sign off for all external marketing including peer to peer review• Created digital distribution test and learn strategy to effectively distribute fresh and evergreen content• Built, maintained and grew strategic relationships with global digital agencies to support channel strategy development, including being a key member of global agency review panel• Digital representative on brand steering group and ATL planning, ensuring consistent and holistic marketing campaigns, visual identity and tone of voice• Responsible for digital innovation projects, working closely with Google and Amazon

Leicester, United Kingdom

• Headed up UK digital content team of 5 content editors• Responsible for all UK content and products, with sales of over £400m per year• Led digital strategy in the UK• Headed up project for VIP sale which generates over £10m in sales each day• Worked closely with SEO and product teams to review trading and product trends• Created evergreen content including working with many household names (style stories)• Responsible for retail blog

Leicester, United Kingdom

•Identify, plan and implemented BAU content changes within CMS•Create excellent, clear, simple and comprehensible content in line with Tone of Voice•Managed B2B blog including outreach program to distribute content•Managed social channels and responsible for social listening•Manage and monitor SEO performance and develop strategic content campaign to support and improve ranking•Work closely with marketing campaign teams, customer experience, UX, development and external agencies to support offline campaigns and online journeys with relevant and accurate content. •Manage social outreach and PR campaigns•Work closely with legal teams to deliver clear, concise and approved content•Deliver best practice digital content journeys, optimising digital content to maximise conversion and maintain high standards of customer experience. • Manage relationship with legal and regulatory department to create interesting content whilst managing operational and regulatory risks •Understand and adhere to the company and department standards, policies and procedures. •Ensure that British Gas brand is applied throughout website•Global Digital experience setting up partnerships with Virgin Atlantic, Williams F1 and MGM Group Las Vegas to produce excellent content and improve search ranking by link building and social sharing•Delivered many large projects such as building a microsite for our largest customer, re-building the large business website and managed a project to create 700 pages of new content•Interim role as Digital Programme Manager running all change and UX activity across BGB Online and managing offshore function. This provides detailed understanding of the change processKey achievements:•Increased weekly blog traffic from 40 visits to a peak of 6,000•Created social media sharing pods which increased page authority•Increased share of voice and keyword ranking to a record level•Designed new microsite for British Gas' largest customer

Leicester, United Kingdom

Leicester, United Kingdom

Setting up Insurance for Business comparison site. Responsible for digital performance, content and PPC spend. Managed offshore sales agents and dotted line for 80 onshore sales agents.