Lead a passionate team of researchers that:- Parner with clients to help them understand channel context and opportunities.-Design and implement solutions that allow clients to measure purchase and service experience, activation and touchpoint execution.-Support clients in converting sales across all channels in our convergent commerce world.

Assist existing and potential clients to strategically grow their business using NielsenIQ solutions.Develop and implement strategic plans for NielsenIQ South Africa as well as key clients

Manage and lead on a portfolio of large clients accounts across the liquor, tobacco, beverages and FMCG industries.

Manage key clients in Cape Town, focused on beverages, liquor and tobacco industries.

Execute distribution on priority SKU’s in-line with Twisp strategy, against Weighted Distribution targets.Ensure all assigned key account’s layouts / planograms reflect Twisp standards relative to flow and package mix.Aggressively manage price compliance against recommended RSP’s.Develop annual promotion schedule in accordance with Twisp strategy.Creatively sell Twisp standards and promotional price points in a way that resonates with the customer’s needs.Ensure all promotions are accompanied by effective Point of Sale (POS).Customize sales pitch to achieve account goals while driving effective, permanent displays.Evaluate Return on Investment (ROI) prior to recommending specific POS or customized solutions.Achieve annual Business Plan by Account / in the defined Trade Channel. This includes volume and value targetsConstruct annual Customer Business PlanManage associated funds for all designated key accountsMaintain an agreed investment schedule which tracks and reports all Trade SpendingAssist with the annual National Business Plan developmentDrive post-promotion analysis, in conjunction with Brand and Head of Trade, following all major national promotions to evaluate promotional effectiveness.Aggressively pursue business relationships that result in Twisp obtaining relevant retailer scan data, basket analysis data that drives future strategy and better understanding of consumer purchase patterns.Conduct business reviews to update Key Accounts on business, channel competition and opportunities.Proactively share examples of Twisp marketing activities to demonstrate key points of difference to competitionRoutinely engage in activities to build relationships with key accounts beyond “trading” mind-set.Uses appropriate communication processes to keep Head of Planning informed of Key Accounts (KA) programs and initiatives

 As Key Accounts manager my main role is to drive sales in both On-Consumption as well as Off-Consumption outlets. Build on existing relationships and develop new relationships in order to drive sales and reach set targets across brand portfolio. Work on deals with major key accounts for Pouring status as well as preferential shelf facings and in store visibility. Set up and Run in store brand activation's and promotional tastings in On-Consumption and Off-Consumption outlets in order to drive sales and increase brand presence at peak trading times. Merchandise brands in Off and On-Consumption outlets in order to increase sales and brand presence within outlet.

 As a ‘Brand Innovator’ I’ve developed a sound beverage knowledge as well as understanding of local and international drink trends in all categories as well as a broad based knowledge of spirits and processes involved in their manufacturing. Facilitate Regional trainings | Daily trainings & tastings to various big clients / groups – Western Cape, Eastern Cape, Namibia & Botswana Stock Control New business development both nationally and regionally by ascertaining needs of prospective clients and tailor making beverage solutions to harmonize with the venue and desired target market Develop beverage programs for independent clients as well as large groups in South Africa ensuring that the client’s needs are fulfilled and sales opportunities are maximised. Work closely with sub distributors in surrounding regions to grow sales and develop brand recognition. Work on marketing strategies for overstocked lines and develop sales strategies for field representatives to implement in the trade. Building on current client relations by continuously revisiting clients and ensuring that all applications are successful Representing my company & our brands at various events, expos & trade shows, nationally and regionally | These include Hostex,various flair and mixology competitions as well as other industry related events Gained an excellent understanding of the food and beverage industry from both sides, having worked in bars as well as working in a supply and distribution company Work closely with marketing department developing on-trade sales strategies and seasonal programs On-trade sales experience with key accounts in South Africa, Namibia, Botswana and Mozambique Develop sales strategies aligning brands with other large brands within the industry Drive sales in the On-Consumption sector by building on relationships developed and developing full beverage solutions for clients venue.