Jon Wright Email & Phone Number

Newport, Gb

Newport, United Kingdom

🚀 Senior Growth Marketing Strategy Specialist | Driving Exceptional Online Growth for D2C Brands🌟 16+ Years Marketing Expertise | Omnichannel Strategy Development | E-commerce Growth LeaderAs a seasoned marketing strategist with over 16 years in the field, I specialise in propelling Direct-to-Consumer (D2C) brands to unprecedented growth levels. My approach involves crafting and executing comprehensive omnichannel growth strategies. As an independent consultant, I've driven significant growth for D2C brands, achieving up to 10x revenue increase for clients. This exceptional performance is evidenced by my average client retention of over three years, showcasing a sustained impact and enduring partnerships.Recognised as a Google Ads Partner, Shopify Partner, Klaviyo Partner, and an accredited Meta expert, I bring my clients a wealth of knowledge and cutting-edge techniques. These partnerships and accolades underscore my dedication to leveraging the latest digital marketing to drive substantial results.🔍 Performance Marketing Expert | Scalable E-commerce Strategies | Team Development & LeadershipMy expertise in performance marketing is marked by a proven ability to scale e-commerce brands through critical growth phases. I pride myself on developing high-performing marketing teams and delivering specialised knowledge across various sectors, including subscription services, haircare, femcare, supplements, and online FMCG markets. My versatile, results-driven approach is tailored to diverse industry landscapes' unique challenges and opportunities.

Cardiff, United Kingdom

Brushbox was founded with the core value of making a big difference through little changes. We believe it’s the little things that can add up to create massive impacts.Brushbox provides ethical and sustainable oral care products, designed to be better for planet and for the people using them.Save the Planet, Twice a Day, with our range of bamboo brushes & sustainable oral care products.

Cardiff, United Kingdom

At TOTM we provide organic cotton tampons, pads, and liners to women across the world. Available as an online subscription or through traditional retail channels, our aim is to disrupt an industry that has barely changed in the last 100 years. Most mainstream brands are manufactured from man-made materials full of nasty chemicals that can be harmful to the women who use them, as well as to the planet.We aim to put women’s health at the heart of our choices, and make that time of the month as hassle-free as possible. Through TOTM we’re trying to take some of the irritation out of women’s periods with high quality, natural organic cotton products delivered direct to your door, just when you need them.#BeKinderToYourVagina---www.totm.comCompany profiles:https://www.instagram.com/totmorganichttps://twitter.com/totmorganichttps://www.facebook.com/totmorganic/

Cardiff, United Kingdom

Bristol

At AXA I lead the Customer Communications Marketing team, guiding them to deliver compelling content and communications that provide value to customers. Operating across business sites, producing outputs for a range of channels and audiences, this was very much a multi-skilled marketing manager role.Ultimately our purpose was to be the champion for the customer. We dealt with a lot of complex, yet important updates. It was our role to ensure the audience was considered throughout the development of communications and content, delivering appropriate and impactful messages. The financial services is often known for overly complex and boring communications. I like trying to surprise people.

Responsible for managing the marketing of all Sparkol products globally (in particular the US). My focus was to generate and promote awareness of our brand and products internationally. With the goal to produce new traffic, attract new business, and open new markets. On a day to day basis my responsibilities included:• Marketing strategy development and delivery• Channel management (Paid search, display, affiliates, social media)• MI and analytics analysis • Marketing campaign conception and delivery• Monitoring sales, conversion and market trends• Marketing team management

Bristol, United Kingdom

In my role at Brightside group, I managed the marketing activity for our corporate affinity partners (including Asda and Debenhams insurance). I was responsible for delivering marketing campaigns, monitoring brand sales and market trends. Creating advertising and marketing initiatives to ensure the right message was delivered for our products and services. I also identified opportunities in the market to deliver solutions which would increase brand sales.Overall, it was my responsibility to ensure that the affinity partner’s brand values and image were followed.Typical tasks include:• Overseeing the integration of new online marketing projects, initiatives and campaigns.• Overseeing the integration of digital projects• Overseeing the production of adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands and liaising with Creative Designers, other Marketing Managers, Online Commerce Managers and the Lead Acquisition Manager to ensure successful delivery.• Supporting the integration of new products using our affinity brands• Looking at the pricing of products and analysing the potential profitability• Reviewing the success of marketing activities and implementing remedial action where appropriate.• Monitoring costs, leads, quotes and sales for each activity.• Generating names for new and existing products and services, coming up with ideas for new offerings, including online and offline channels.• Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines.• Monitoring product distribution and consumer reactions through online tracking, feedback forms, focus groups and market research.

As part of the Marketing Process and Standards team within the transversal Marketing Operations department I have designed, delivered and now manage the utility of the Marketing Communications Approval Process (MCAP) and maintain the web-based workflow system which hosts the process. I am also responsible for the line management of the Marketing Process Support Analyst who supports the maintenance of the process. When the three heritage companies Friends Provident, AXA Life & BHA were merged to create the new business entity Friends Life, it was found that each heritage business followed different processes for the approval of marketing communications. In order to maintain effective controls, and evidence compliance to FSA regulations and principles such as TCF, a single Friends Life process needed to be implemented and adopted by all business areas.In addition to the development of the process, I also drove the delivery of an improved workflow system on which the process could be hosted. This system was designed to provide full audit trails and supporting evidence of marketing communications reviews, governance and control over all literature and a tool for MI production which can be used to analyze business performance and support the management of risk. A key aspect of this role is the engagement of a wide scope of the business to promote advocacy of the new process. Because of this, I am required to use my stakeholder management skills to ensure they are fully supported when using the process and appropriate resolution of issues is provided. I also provide training in on the process both to large groups and also on a 121 basis, including the systems based workflow training.

Bristol, United Kingdom

Responsibilities as a Customer Communications Executive:• Working closely with other areas of the business to help identify opportunities where effective, innovative or improved customer communication in line with the key business objectives could garner better results/customer response.• To manage the creation of new customer literature and ensure that outputs are suitable both to the requirements of the customer and business. • To ensure quality, consistency and accuracy throughout communications.• Produce compelling, creative and appropriate literature, without straying beyond regulatory and budgetary constraints. • Driving delivery to supply compliant documentation on time, by engaging all key stakeholders. • Excellent communication skills to collate the range of comments submitted by remit groups. These comments need to be properly understood and applied to produce effective and accurate outputs.• To manage the content, produce and distribute the internal departmental communication. Making sure all content is relevant and interesting for the audience, and maintains a balance across department activity.This role required attention to detail and organisation in order to complete the diverse and stacked workloads effectively.

Cardiff, United Kingdom

Working in this role offered me invaluable front line customer facing experience of the financial services sector. I also had the opportunity to get involved with business critical projects. Although marketing has always been my desired career area, I am glad for the opportunity I had to learn from the customer at the front line. Key responsibilities of this role:• Taking calls from policyholders who are first notifying their claim meant I needed an attention to detail and excellent level of communication in order to extract all relevant information from the caller.• I’d then take the information I gained and build a claim case to identify any possible money savings through use of different settlement option, repudiation or part repudiation of the claim and also possible fraud indicators. • Our management of claims was extremely important for the retention customers. As a poor claims experience would quickly steer a customer elsewhere in the very non-loyal general insurance market. • I was taken out of my day to day work to be part of a project team for some time. This team was set up to handle the backlash Zurich anticipated following the loss of a large amount of customer data. Handling the understandably upset customers meant I needed to understand their core values and drivers in order to empathise and offer constructive reassurance.• Following my work on the project, I was moved to deal with higher profile policyholders and handled larger budgets in settling claims. This helped to develop both my analytical and negotiation skills when managing the range different suppliers required settling large losses.

Newport, United Kingdom

Working as part of the Brand, Comms and PR team, it was my role to ensure that the distinctive LTSB brand is maintained and lived in all we produced.• Day to day I would review out puts which could be regular or ad hoc pieces of work. It was my responsibility to make sure that they looked and felt like LTSB down to finest detail.• In this role, I also became involved in some training, as I was required to teach other members of the team who produced the outputs about the Lloyds TSB ‘Tone of Voice’. This was central to all we did and was important to us as a business. With an aim to be “Friendly- Professional”, LTSB wanted the customer to feel like they were talking to us, even if they were reading literature. All work was designed to flow conversionally. • While working at LTSB it was announced that we would be sponsoring the 2012 Olympics. This created a lot of work for us on the brand team as we had to design how the two brands of the Olympics and us would integrate. • This job definitely fine tuned my attention detail as I would need to consider every aspect of how a document felt, to ensure it was right for a Lloyds TSB customer.

Newport, United Kingdom

As a market intelligence executive, it was part of my role to identify threats and opportunities to the business through research. I was often handling data such as market shares, customer CARE responses and advertising spend to try and see where we could save or improve across our product range. Following some research into customer retention, this quickly became the core focus of my work load, as I was brought onboard to offer my research thoughts on the retention issues. • I would use both secondary and primary research sources to my advantage in order to produce reports and presentations to support the business. • I also designed and monitored formulaic databases to store rolling research data for easy comparison; these are still used in the business after my leaving. • For a long period of time I was working on a project regarding customer retention in the insurance industry. In this asked the question ‘is there such thing as loyalty in the financial services, or is everyone just looking for the best deal?’• It was this piece of work which became the basis for my workload going forward, as I researched the affect of price comparison websites and offered my advice on how we could possibly combat it. Off the back of this, I was brought on board the project team who worked to launch LTSB’s own price comparison website. www.insurance.co.uk. • I also presented to the marketing teams my research comparing the insurance market to the mobile phone market, in the sense that switching has become so easy, people look to do it at each renewal. So what can we learn from other markets to improve our own processes?

Ba(Hons), Marketing Degree

Ewb Online Web Design Course

CPD certified course covering topics such as: - eCommerce implementation - Search Engine Optimization - WordPress Customization - User.

A Level, Double Business - Cc

Gcse