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@futurekings.co.uk
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Jon Kerswell is listed as Strategy Director at Future Kings, a with 19 employees, based in Bristol, England, United Kingdom. AeroLeads shows a work email signal at futurekings.co.uk and a matched LinkedIn profile for Jon Kerswell.
Jon Kerswell previously worked as Copywriter at Jon Kerswell Copywriting and Head of Copywriting at Smith & Milton. Jon Kerswell holds Brand Management from Marketing Week Mini Mba With Mark Ritson.
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I once heard someone say that marketers are great at communicating products, but not so great at communicating anything about themselves. Well, here goes anyway.I’m a marketer with a mess of experience. I say ‘mess’ because I’ve been lucky enough to work across a broad range of disciplines.After finishing my degree in English Literature, the only thing I was really qualified for (it seemed to me) was writing. But just try getting a job as a copywriter with zero experience. So, I got in by stealth. I started working in any freelance roles I could. And every time I got near a marketing team I chipped in with ideas and thoughts, or I did the jobs no one else wanted. Boom, role one arrived as an internal comms assistant.From internal comms (aka shouting into a cupboard), I moved into marketing comms. I loved this role because it had a smattering of everything: a bit of strategy and planning, a bit of budgeting and people management, a bit of the creative and campaign side of things. I also got to work with lots of creative marketing and advertising agencies.Around this point, I also did a Masters degree that enabled me to focus on how advertising works - the semiotic relationships that are the difference between what’s successful and what’s, well, meh.All of which led to my next stint - being a freelance copywriter. My lesson from working with agencies was that they often fell down in delivery, not supporting the creative with commercial rationale (i.e. selling stuff). Filling that gap was how I decided to be distinctive. And it worked. I got to work for clients like English Heritage, L&G, NHS England and Ford. Good times.Naturally, I then ended up working for one of the agencies I freelanced for. That gave me a stint of being at the beating heart of a creative and strategic team, working on clients like Ginsters, Warburtons, Visa and Macmillan Cancer Support.I then did another bout of freelancing, going beyond copywriting into creative strategy before once again joining an agency that I’d been working for.My role today is about developing creative strategies for clients. I work with them to understand their company, their competitors and their customers to build distinctive strategic ideas that can be used to brief creative teams. It’s great because I’m involved from the foundation thinking behind launching (or relaunching) brands, products and companies all they way through to engaging staff and delivering customer campaigns. And the other great thing is the range of clients I work on - startups, FTSE companies and charities. Not bad, huh?
Listed skills include Marketing Communications, Integrated Marketing, Advertising, Corporate Communications, and 25 others.
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Bristol, United Kingdom
This is my current Role. FutureKings - a team of design and communication experts using brand as a strategic tool to help organisations transform, grow or secure investment. We offer a range of tools and services to help businesses adapt and evolve, as well as tailored programmes to support key life stages. All designed to deliver tangible results for your business.
Bristol, United Kingdom
This is where I, once again, set out by myself as a freelancer. Mainly copywriting but strategy too. I delivered ideas, direction and content for brands, including TOV development and training, copywriting, brand strategy and positioning for:• University of the West of England, Bristol.• Pernod Ricard.• Zurich.• Lloyds.• Tesco.• SS Great Britain.
Bristol & London
After freelancing (again) for a bit, I joined one of my clients on a permanent basis.• Provided brand strategy, planning and content for English Heritage, Macmillan, Ginsters, WWT, The Exeter, Loungers and Cosy Club.• Developed brand identity (visions, values, behaviours, and mission statements) for Ginsters, Christie & Co, Engage and Dorset Healthcare.• Delivered campaign content for Warburtons, CBRE and English Heritage.• Presented at 'c-suite' level, gaining buy in from business leaders.
Bristol, United Kingdom
Fresh back from cycling around New Zealand (see below), I set myself up as a freelance copywriter.• Working with agency art directors, designers, account handlers and planners to deliver client-winning and award-winning work.• Writing for Legal & General, Warburtons, Aviva, NHS England, Dorset Healthcare, AXA, Ford, Macmillan and CBRE.• Writing across media: page advertising, print, social, web, scripts (radio and video), blogs and news.• Providing strategic and creative direction, including winning pitches to NHS England, English Heritage, Visa, Macmillan and SS Great Britain.• Writing TOV guidelines for English Heritage, and leading TOV training sessions for English Heritage and Legal & General.
New Zealand
Time for a change, so I took a career break to cycle around New Zealand. (My legs still remember some of those hills.)
Bristol, United Kingdom
• Responsible for developing and implementing brand identity, tone of voice and key messaging for the AXA Wealth rebrand.• Provided key messaging and tone of voice for the brand’s strategy.• Produced copy across all formats.• Briefed and managed agencies and copywriters.• Responsible for approval of all communications.
Bristol, United Kingdom
• Responsible for developing and launching AXA’s ‘Elevate’ brand.• Developed key messaging and positioning strategies for target segments.• Briefed and managed creative and design agencies.• Responsible for approval of all communications.
Bristol, United Kingdom
• Designed, agreed and delivered strategic marketing plans for key accounts.• Budget management and reporting.• Monitoring campaign results and adapting campaigns to improve performance.• Worked with wider marketing teams and agencies to develop and deliver content.
Bristol, United Kingdom
• Worked with stakeholders to develop and agree annual campaign plans.• Managed a team of three people with responsibility for campaigns acrossdirect mail, point of sale, print and digital.
Bristol, United Kingdom
• Responsible for internal communications programme for 1,500 financial advisers around the UK.• Provided content for newsletters, magazines and intranet.• Managed the digital transformation of communication channels and strategy.
Wow, you're really scrolling down now...To be fair, this wasn't really a role, more a series of "stuff" I worked on whilst trying to find a more permanent role.· Working on temporary contracts for a variety of companies, including Mac Operator and Marketing Executive roles.
Plymouth, United Kingdom
Congratulations on scrolling this far. What can I say, this was my first job after University... working at the place I did a few summer jobs to actually pay for university.
Other employees you can reach at futurekings.co.uk. View company contacts for 19 employees →
Zoe Cullington
Colleague at Future KingsGreater Bristol Area, United Kingdom
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Liam Richardson
Colleague at Future KingsBristol, England, United Kingdom
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KP
Kate Pieczenko
Colleague at Future KingsGreater Bristol Area, United Kingdom
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RW
Richard Windsor
Colleague at Future KingsBackwell, England, United Kingdom
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Quick answers generated from the profile data available on this page.
Jon Kerswell works for Future Kings.
Jon Kerswell is listed as Strategy Director at Future Kings.
AeroLeads has found 1 work email signal at @futurekings.co.uk for Jon Kerswell at Future Kings.
Jon Kerswell is based in Bristol, England, United Kingdom while working with Future Kings.
Jon Kerswell has worked for Future Kings, Jon Kerswell Copywriting, Smith & Milton, Company: A Bike, and Axa Wealth.
Jon Kerswell's colleagues at Future Kings include Zoe Cullington, Liam Richardson, Kate Pieczenko, and Richard Windsor.
You can use AeroLeads to view verified contact signals for Jon Kerswell at Future Kings, including work email, phone, and LinkedIn data when available.
Jon Kerswell holds Brand Management from Marketing Week Mini Mba With Mark Ritson.
Jon Kerswell is listed with skills including Marketing Communications, Integrated Marketing, Advertising, Corporate Communications, Copywriting, Marketing, Internal Communications, and Strategic Communications.
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