Brand Marketing and Product Development Consulting

ELLE Café: www.elle-cafe.comMulti-faceted organization focusing on the import/export and distribution of consumer goods and personal protective equipment, as well as providing vertical factory, design and product development resources to leading retailers and brands around the world.Core products include: mens and womens denim, fashion tops, dresses, uniforms, outerwear, sportswear, footwear, accessories, tactical gear, sustainable fabrics, coffee, ASTM compliant sustainable food service disposables, scrubs, masks and general PPE.

Oversee operations and development for Guotai USA, a subsidiary of Jiangsu Guotai International Group.Jiangsu Guotai International Group is a leader in exports of consumer goods to the USA. We own factories in China, Vietnam, Bangladesh and Cambodia, with partner factories and offices strategically positioned around the world.

Direct sales for multiple brands across the juniors, young mens, and mens/womens contemporary categories. Maintained relationships with major retailers, specialty stores and international distributors.Managed freelance design team stemming from backgrounds at Guess, Johnny Was, Free People, Jill Stuart, Hybrid, and Levis. Provided apparel manufacturing, fabrication and development solutions through certified contractors based in Los Angeles, Honduras, Mexico and China.

Promoted from East Coast Sales Representative to Director of Sales within 6 months • Managed the launch of multiple new fashion labels within major department stores and top boutiques including Neiman Marcus, Saks Fifth Avenue, Bloomingdales, Nordstrom, Von Maur, Harry Rosen, Harvey Nichols, Scoop NYC, Atrium, Fred Segal and Kitson • Managed sales staff and international distributors • Developed sales strategies and incentives while working within budgetary restraints to increase boutique sales • Sought out and established new relationships amongst multiple “big box” retailers • Acquired an established portfolio of premium, mid-tier, and off-price clientele as well as international distribution houses • Organized and directed trade shows in New York, Chicago, Las Vegas and Los Angeles • Collaborated with design team to develop and implement brand strategy for new and established labels • Coordinated and produced fashion shoots • Designed and executed in store events for clients while managing all logistical operations • Acted as ambassador to Warner Brothers and assisted creative marketing staff in order to optimize licensed product sales • Managed marketing and social media outlets for multiple brands