Senior Director, Digital Optimization
Current- Directed and managed enterprise Digital Analytics team within NASCAR’s Analytics and Insights organization, a group responsible for delivering actionable insights, business intelligence, and trending analysis of the.
- Developed innovative Key Performance Indicators (KPIs) that integrated digital and social data to benchmark, measure, visualize, and report all aspects of digital performance across platforms, which were presented to.
- Successfully executed long-term technology roadmap for cornerstone in-house digital analytics platform, which was used to generate operating reports related to customer / fan behavior. The platform served as a primary.
- Led the overhaul of reporting methodologies to focus on integration and use of business intelligence tools to increase overall analysis impact. Utilized statistical methods to discover trends in fan behavior and.
- Coached and developed team members in areas of cross-platform data synthesis, aggregation, integration, and visualization of disparate data types – content performance metrics, customer demographics, segmentation.
Nov 2022 - Present
