I am a Pricing strategy innovator, with a proven track record of delivering (on average) a 20.9% revenue uplift for clients across global markets. I bring a unique cross-industry perspective to pricing challenges, with experience in everything from oil industry pricing mechanics to dynamic pricing and SaaS in digital markets.As the founder of PricingProphets.com, the world's first crowdsourced pricing advisory, I've pioneered new approaches to value-based pricing that challenge conventional industry wisdom. My expertise spans B2B and B2C sectors, including aviation, travel and tourism, Professional Services, FMCG, Proptech, Edtech, Medtech and Fintech.A recognised thought leader in the pricing community, I've conducted over 80 executive workshops across Asia-Pacific, the Middle East, and the UK. My insights have been featured in the Journal of Revenue and Pricing Management, Sky News, and various industry publications. I am also a former co-presenter at Lancaster University Management School's Executive Education Program.I specialise in transforming pricing strategies for companies ready to move beyond traditional cost-plus models to capture their true market value. My cross-industry experience isn't just an advantage - it's your competitive edge.CORE INDUSTRIES- Professional Services- Retail- SaaS & Technology (incl. Fintech, Medtech)- Health- Proptech- Fintech- Legaltech- Media & Advertising- Industrials- Chemicals- Edtech- Manufacturing- Aviation, Travel & Tourism- Sport- WholesaleAREAS OF SPECIALISATION & EXPERTISE- Pricing Research and New Product Pricing- In-house Corporate Pricing Workshops- Pricing Analytics and Revenue Modelling- Pricing Psychology & Behavioural Economics- Pricing Model Evaluation & Change Management- Revenue Management & Dynamic Pricing- Subscriptions, SaaS and Usage-based Pricing- Winners & Losers Analysis, Back-book Migration PlaybooksUSEFUL LINKS- Visit my Website: https://pricingprophets.com/- Book a 30min Pro Bono Chat: https://calendly.com/pricingprophets/30min-meet-free