- Maximize local and national clients’ SEO results through comprehensive keyword, industry, and competitor research; on-page and content best practices; technical refinements; and UX/CRO enhancements.- Develop distinct, cut-though-the-clutter content that naturally aligns with the brand identity, target audience and project goals of clients in the eCommerce, technology, media, music, and entertainment space.- Present deliverables, ideas, and strategic discoveries in a digestible, client-centric manner.

- Partnered with Strategists, Developers, and Account Managers to identify and execute data-driven on-page and technical SEO enhancements for mid and enterprise-level eCommerce and lead-generation clients across a spectrum of industries.- Routine optimizations included: keyword research & mapping; page titles, headers, image alt text, internal links, and meta descriptions; writing new—and optimizing existing—content; competitor analyses; technical health checks/audits; header/footer menus; FAQ research and creation; site implementations; and monthly report generation.- Provided proactive support, mentorship, and solutions for teammates and spearheaded several process changes that improved cross-functional collaborations and quality assurance.

- Contributed as lead regional content writer for training materials, technical guides, HR templates, and “how to” walkthroughs for customers.- Authored the employee training guide that is used in 20+ store locations across Kentucky and Indiana.- Educated, empowered, and continually reinvested in the progression of new and existing sales associates and managers across Kentucky and Indiana. - Propelled store employees toward individual and team achievements by creating and evolving a goal-driven, team-centric, and supportive store culture and solution-driven sales strategies. - Consistently led the regional market in customer satisfaction scores and sales results.- Resolved customer escalations in a judicious and empathetic manner.- Coordinated resources and collaborated cross-functionally across an array of departments and mediums to deliver customized solutions for businesses, first responders, and consumers.

- Educated, coached, and directly assisted team members in delivering first-class customer service, creating a positive-minded work culture, and maximizing productivity and sales results both individually and as a team.- Resolved customer escalations in a judicious and empathetic manner.

- Wrote creative, convincing, brand-consistent digital and print advertising copy for enterprise clients such as Toyota, the University of Kentucky, Keeneland, Peter Millar, and A&W.- Five personal content pieces were approved for publishing.