Jon Mcmillian Email & Phone Number

Hollywood, Fl, Us

Hollywood, Fl, Us

• Member of executive team providing vision, leadership and administration for progressive hospitality company • Leads organization in driving brand awareness and revenue across all digital channels • Responsible for overall company marketing, messaging and advertising • Spearheads marketing and revenue technology identification and adoption • On pace to realize more than 17 MIL in additional Rev YOY through data optimization and strategic marketing

Orlando, Fl, Us

• Member of executive team providing marketing leadership for several resorts in Orlando area including the number one family hotel in the nation, and number five in the world, Floridays Resort • Leads organization in driving revenue across all digital channels including web, email and social • Establishes social media strategy realizing more than 417% growth in revenue YOY • Responsible for generating more than 310% increase in email revenue YOY • Implements SEO strategy increasing booking conversion rate more than 18% • Directs company’s public relations program and initiatives• Oversees new responsive website design development• Charged with researching and developing new technologies to take company into digital future • Implementing CRM technology and oversees marketing strategy

Us

• Independent contractor responsible for evaluation of companies digital presence in order to make actionable recommendations that drives revenue across all channels • Develops and implements SEM marketing strategy and ad word campaigns • Facilitated integration of property management system with Analytics to help determine digital marketing effectiveness• Leads analysis and provides direction on website future: including platform identification, UI and UX, plug-ins and themes • Taking company into digital future in regards to SEO, SEM, email marketing, social and mobile• Establishes digital best-practices

Reno, Nv, Us

• Directs SEO/SEM strategy for all sites in company portfolio• Provides eComm blueprint for success• Directs team of 7 in support of casino hotels• Provides identification and implementation of new digital marketing technologies• Executes oversight/management of social casino• Oversees all digital marketing endeavors including social, email, web, etc. • Provides best-practices across all digital sales channels• Works with IT Department to implement new technologies • Leads development of native and mobile app • Responsible for eCommerce budget

•Developing strategic Social Media marketing and analytics programs•Managing development of mobile app and mobile marketing platform and strategy•Overseeing the development of online free-play casino•Responsible for online product development initiatives•Charged with developing roll-out and marketing plan for online casino •Responsible for online casino CRM plan, implementation and management•Overseeing development of personal web portal for casino customers to manage player points and offers/info (PURL) •Supervise user experience (UX) and user interface (UI), product engineers, product managers and •product marketing teams to develop online casino and personalized url’s (PURLs) Managing corporate press release program •Managing Oracle SRM platform and developing strategy for leveraging big data for company’s bricks and mortars casinos and online properties. •Overseeing integration of all marketing channels and Analytics, including direct mail, email, SMS, SEM and Social •Managing SEO and SEM initiatives for all properties in company portfolio•Developing web-based BI tool for use by C-level staff and property level management •Providing general marketing counsel to C-level staff

•Managed $2,000,000 advertising budget for casino and racetrack•Developed new ‘Game On’ advertising campaign •Tasked with developing corporate Social Media policy and strategy•Selected by VP and CMO to help provide Public Relations services for all properties in the company portfolio•Oversaw development of new website for racing and gaming property•Developed and managed a social media strategy and ad campaign resulting in the attainment of 30,000 new customers •Selected by C-Level management to assist in the development of iGaming initiative

•Developed, implemented and oversaw all internet marketing strategies including e-mail, Pay-Per-•Click, Search Engine Optimization, Search Engine Marketing, Social Media, website design and web analytics for nation’s fourth-largest privately owned casino, hotel and resort company•Directly responsible for more than 60 websites generating more than 1.5 billion dollars annually. •Personally managed a $3,000,000 discretionary internet marketing budget that generated better than a 10-1 return •Oversaw field marketing teams and three direct reports dedicated to SEO and SEM •Facilitated growth of online revenue more than 23% YOY •Responsible for ensuring a successful customer experience in the presentation, functionality and navigation of websites and all other online marketing materials•Oversaw and managed a $900,000 SEO overhaul effort for all Marriott websites in company portfolio•Worked closely with Chief Marketing Officer/VP Sales and Marketing in developing symbiotic direct, and e-marketing initiatives•Negotiated contracts, monitored results and optimized campaigns in order to achieve best ROI•Responsible for the creation and dissemination of company-wide electronic press releases and electronic public relations media

•Founding member of small start-up internet media company (Netbookpro.com)•Personally responsible for increasing sales more than 20% •Instrumental in developing blueprint for internet sales and marketing strategy •Actively participated in lead generation using internet and traditional methods•Recipient of 2003 Gold Addy Award for design of internet marketing campaign•Recipient of 2004 PICA Award for design/print small catalog•Recipient of 2005 Apex Award for Best One-of-a-Kind online publication•Oversaw production goals and supervised graphic design, internet and software research teams•Facilitated new technology workshops for staff •Troubleshot problems associated with technology, business and personnel

•Contributor of sports, health and human interest articles and photographs to the Myrtle Beach Sun News, a daily publication serving more than 70,000 readers•Selected by editorial staff to assist in the launch of, and contribute weekly articles to, the Vitality section focusing on the mind-body connection.

Randolph Afb, Tx, Us

•Served as an official public relations representative for country’s only military installation capable of two modes of nuclear deliverability •Responsible for addressing local media and general populace queries•Designed and edited weekly base newspaper serving 12,000+ on-base and off-base readers•Wrote weekly news articles for publication in local, regional and national publications •Coordinated with local organizations, civic associations, and government agencies for the dissemination of information regarding the Air Force and local base activities•Conducted weekly “This Week In the Air Force” local radio news program•Developed, implemented and facilitated civic leader and Department of Defense tours for America’s only installation featuring two legs of the strategic nuclear triad•Authored weekly press releases•Selected as Airman of The Quarter, 5th Bomb Wing, Minot Air Force Base, 1998•Received Third Place in 1998 Air Force’s small-newspaper competition •Selected to be part of a nationally composed Public Affairs team responsible for the coverage of ‘Guardian Challenge’, the Air Force’s only annual space war-fighter competition, 1999

Journeyman, Public Affairs

Education record

Certified Pr Rep, Journalism/Public Relations

Education record

Education record