Responsible for improving efficiency and increasing profits while managing the company’s overall operations. Monitors daily operations of the business and meets the strategic goals for the division by setting operational policies and proper allocation of budget resources. Also supervises employees to perform their tasks effectively on a daily basis, staff hiring, launching price promotions to attract more customers, ensuring good customer service, improving administrative processes, engaging with vendors, identifying business opportunities, and monitoring financial activities.

Set up and start up of Dunlop Motorcycle Tires business unit for company in 2015. Created business plan and Sales/Marketing strategies, hired initial members of sales team, and jump started sales operations in key areas with an established list of accounts. Set up first sub-distributors in north and south Luzon to help generate sales volume quickly while working on GMA and mega-NCR accounts with newly hired sales representatives. Implemented sales promos for quick hits and designed sales/marketing program for the first 2 years. Timely execution of mutli-point seasonalized marketing programs with corresponding sales drives for optimum volume increase. Establishing Luzon coverage for the remainder of 2015 while carefully planning reach extension down to Visayas and Mindanao for 2016. Addressed parallel import issues at the onset to realize full sales potential and market acceptance. Regularly collaborates with Marketing Department for brand promos, programs, campaigns, and marketing direction. Author and implementation conductor of brand roadmap.

North Trend Marketing Corp. is the exclusive distributor of Maxxis, CST, and Presa tires in the Philippines. Handled both Motorcycle Tires (MCT) and Fleet Operation Specialist (FOS) divisions, covering the whole of Luzon. Accomplished regional sales by training and coaching sales advisers in assigned districts, communicating job expectations, and planning, monitoring, appraising, and reviewing job contributions. Achieved regional sales operational objectives by contributing regional sales information and recommendations for strategic plans and reviews. Met regional sales financial objectives by forecasting requirements, preparing periodic budget, scheduling expenditures, analyzing variances and initiating corrective actions. Established sales objectives by creating a sales plan and quota for districts in support of national objectives. Maintained and expanded customer base by counseling area sales advisers, building and maintaining rapport with key customers and identifying new customer opportunities.

Pre-sales/After sales - scoping, business analysis, solutions overview, sales support documentation, sales/pre-sales writing. Acted as frontline representative between customer and technical team to ensure clarity of direction before engagement, during production, and turn over for custom software development projects.

Put together a new team to focus mainly on selling IT hardware products for SME accounts. Initial task was to screen and hire applicants to fill up Account Executive positions, then trained and deployed them. Main responsibilities are monitoring of weekly activities and performance of team members, and ensuring that client / prospect coverage is maximized by all sales executives through the use of the designed team initiatives. I review weekly activity reports of the entire sales team, address concerns of the members if there are any, and submit a consolidated report to the owner of the company. I accompany my sales people to meetings when a level of decision making or technical matters are required.

Primary role as BDM is to execute sales cycle (lead generation, scoping, recommendation and proposal, finalize contract, account maintenance), monitor pipeline activity and updates, and creating business opportunities. Other responsibilities are updating collaterals and other company image IDs, keeping the company abreast with industry trends and standards, and handling leasing roles for the company’s properties.

As BDM, my initial task for this start up company was to do a business plan with the Managing Director. This involved setting in place the company’s main direction and thrust, organizational structure, rules and regulations, policies, and guidelines, then putting these into play by screening and hiring qualified members of the sales team and backroom operations group. Operational responsibilities are over all management of sales team, channels development and management, and other upper management functions. I was also responsible for identifying the company’s principal supplier for the bigger part of the business, which is LED Digital Billboards, and took care of everything step from application as their exclusive dealer in the Philippines up to formalization of agreements with them.

Primary role as Sales Manager involves overall management of sales team. Main responsibilities are monitoring of weekly activities and performance of account executives, and ensuring that client / prospect coverage is maximized by all sales executives through the use of the designed team initiatives. I review weekly activity reports of the entire sales team, address concerns of the members if there are any, and submit a consolidated report to the General Manager of the company. Aside from handling my own accounts, I also accompany my sales people to meetings when first level decision making and technical matters are required. My secondary role as a Project Manager demands for timely coordination with the different groups involved in project implementations. I design the timeline, communicate with all people related to the various stages of the implementation, and oversee the execution up to completion.

Responsible for marketing and selling the company’s products and services, which ranges from custom software development, enterprise architecture, network infrastructure, to packaged solutions. Primarily focuses on healthcare industry solutions – hospital information systems, clinic and electronic medical records management, practice management, and IT solutions for other healthcare providers, pharmaceutical manufacturers and resellers. Secondary areas are business intelligence, and custom software development. Reports directly to CEO and VP for Marketing and Sales. Co-conceptualizes and executes marketing plans and strategies with superiors, prepares press releases, product write-ups, and brochures. Organizes marketing events and product launches in coordination with point persons of various partner companies and projects. Assisted in putting up the structure of the company’s marketing and sales department by setting general direction per category, writing policies, guidelines, and report templates.

Acted as the company's arm in developing the business of the distributor in my given area. This is done by monitoring field performance of sales persons, gathering reports, and collecting data to determine actual performance in area. Using this information, I conduct a business review meeting with the distributor's sales force every first saturday of the month to evaluate previous month's performance, determine market and other factors affecting it, and formulate strategies to address issues. The venue is also used to deploy the following month's product priorities given by head office personnel, trade marketing groups, and product divisions. Handling of sales force also involves regular training sessions, which is done by working with each salesman. This includes account penetration, basic call procedures, and order planning using inventory goal computation, among other things. Though my job mainly focuses on distributor sales, I also have the task of evaluating the distributor's over-all performance. This is done by monitoring their monthly sales volume, finances, account receivables, and operations efficiency. Basically, I do for the distributor what I teach the salesmen to do for their customers, but on a larger scale.

Handled client deposits (money market placements, savings and checking accounts), foreign funds management, investments, and credit dealings. Solicited for new accounts, sources of funds, and other business for the bank.