Returning to a more dynamic role, I was once again creating and curating content for DCI's small and mighty marketing team. The second generation of ownership was looking to push the company forward with the modern marketing strategies to support their emerging products - the perfect challenge of molding various brand "voices" to match products to audiences both internally and externally. Completed and ongoing projects include:- Engaged with the product manager of DCI's little known, only subscription product (cloud services) to shine a light on it with educational and promotional content. Product saw a 800% YoY increase in signups.- Video campaign strategy and execution across all relevant channels (YouTube, Socials, Blog).- Identifying and coordinating with brand ambassadors for case studies and pre-release product content.- Leveraged A.I. tools like ChatGPT and DALL.E for content ideation and creation.- Created, designed, and managed company email campaigns for domestic and international sales channels. Average open rate hovering around 60%.- Project management of back-end functionality and customer on-boarding of new product features. Includes physical and digital assets like hang tags, QR codes, how-to collateral, Zoho forms, and cross-team processes to ensure speed of delivery.- Revamped branding and voice on company pages, social media channels, email, trade show booths and collateral, product packaging. and internal comms.- Increased Facebook and Instagram reach by a combined 90% in year one through updated branding and cadence strategies.- Audited video production backlog and getting projects across the finish line.- Video content trip to Canada to highlight DCI partners in the education and business world.- Partnered with IT to execute company all-hands so fellow coworkers can enjoy them around the world.- Managed of creative independent contractors.- Ideated and managed company print ads for industry magazines.

Metrics prove that when a piece of iFIT exercise equipment's menu screen is refreshed weekly with a variety of content, the number of workouts within the iFIT community increases. For this reason, the content curator's role is to continually balance metrics, available content, promotions, seasonal considerations, and good ol' intuition when populating the menus for a highly engaged user base. I did those things.Responsibilities and results included:- Acted as a liaison between the in-house video production team and marketing to inform all parties on upcoming content, strategy, and in turn influence production decisions based on researched, validated results.- Managed and audited iFit's video input specialists for playlist accuracy.- Partnered with engineering to build better experiences so users can more easily find content that includes new "collections" made up of like-series and logic rules to help better our AI when recommending a new series after completion.- Averaged 1,065% increase in participation week-over-week for workouts curated into the home screen featured row.- Highlighted workouts from 12+ months ago has seen a 5,921% increase in engagement for those workouts week-over-week.- Achieved 64% growth YoY for workouts started & finished on machines under my stewardship.- Created custom reports to highlight and inform on specific queries in Looker and Qualtrics.- Presented performance metrics to the greater organization along with recommendations for future content.- Observed and logged relevant feedback from customers from social media fan groups and in-app reviews.- Ideated new strategies to increase user engagement with email campaigns, social media, video, and the company blog.- Created new channels in the iFIT content library to refresh visuals and inspire workouts among the community.

Creating something never done before at Microsoft, my team ideated and elevated a truly "live" Instagram Live show to life. Recess's goal is to act as a bridge to Gen Z, offering an authentic 10-15 minute, virtual break that can help their body and mind reset. Each episode is hosted by a Microsoft Store associate and an influencer versed in self-care. Started during the Covid Pandemic, my role as program manager is to steer the management side of the production while also serving as a hands-on producer to help our Microsoft Store associate hosts (untrained on-camera talent) feel comfortable as well as prep our invited influencers to the run of show.Responsibilities and results included:- Each episode surpassed live (300+) and total unique viewer benchmarks (3,000+) set against comparable accounts.- Organized communications and meeting schedules between Microsoft and creative agency.- Managed creative components while making sure they meet brand and accessibility standards.- Partnered with internal Microsoft teams (email, blog, comms) to help promote the show across our available integrated channels.- Developed unique creative for RECESS with Microsoft lead designers and creative agency.- Scheduled and running pre-production meetings with both Microsoft and influencer talent.- Drafted and delivered internal reports on KPIs and episode summaries.- Delivered feedback and expected steps to team and agency surrounding episode creative and topics.- Coached Microsoft Store Associates for on-camera performance and technical needs (all the steps needed to 'go live' with a guest on Instagram).

As part of a small marketing team, we're tasked with doing big things. My primary role is that of campaign creator, brand auditor, email and website wordsmith, videographer, photographer, editor, and social media manager. Over my time, executing on these responsibilities has seen Staypineapple's:-2018/19 revenue increase 27% YoY through concerted email, social media, and digital campaigns.-Website completely revamped with an updated homepage and user flow that's delivered a better user experience and higher conversion rate.-Instagram community quadruple (13k+) through authentic interactions, quality content, and varying but highly interactive social contests - one of which won us an award (see below)! -Boston hotel opening was a major success with the help of our HSMAI Adrian Award Winning "Where's Dash?" social media campaign, and early, high impact content that warranted exposure in the Boston Globe.-Email campaigns reach new highs including a consistent 16-40% email open rate that has influenced a 2-5% conversion rate.-Blog achieve MoM growth each month, currently topping out at 600%+ growth since my first-month creating content and making it a consistent part of our marketing channels.

Responsible for the Microsoft Industry Leaders team's online engagement with enterprise Fortune 200 customers, including the production of the web series Industry Leaders Spotlight and daily content offerings within private LinkedIn group.Projects included:-A 714% WoW increase in LinkedIn group membership generated through focused email campaign via program track leaders. -Built a SharePoint site for our community complete with presentations from past events, case study videos, webinars, and Industry Leader Spotlights.-Revamped email communications with updated graphics and photography.-Created episodes under budget with a new production company while developing a more episodic webinar format with updated graphics package for our audience of Fortune 200 business decision makers.-A 94% increase in webinar viewership.-Developed webinar production schedule with 3+ months worth of content runway and presenter commitment.

Delivered educational content that forwarded Concur's mission of providing helpful materials to VIP enterprise clients and users of Concur around the world. My days consistently required the management of multiple projects with multiple audiences in multiple mediums. Since Concur acquired TripIt and now Hipmunk, my team's portfolio required working knowledge of all three companies' primary products, including Concur Solutions (CE, CTE, mobile), TripLink, TripIt, TripIt Pro, Enterprise TripIt Pro, and the upcoming Hipmunk beta tests. Writing Responsibilities:-Emails-White papers-Infographics-In-product messaging-VIP client materials (emails, newsletters, internal communications,)-Scripts for how-to videos and webinars-In-house campaigns-Posts for TripIt and Concur branded blogs-Copy for updated web pagesVideo Production (video + editing):-How-to's-Product profiles-Webinars-Vetting / working with outside vendors for large scale productions-On camera talentProject Management:-Re-design of the TripLink training toolkit-Brand video with Indigo Slate-Monthly Social Society events and budget

After being hired as a copywriter, my role quickly expanded to edit and manage the Porch Pro Blog, handle relevant social media channels, and produce pro related video content.CopywritingAided all teams of the business with original content and copy editing.Wrote numerous pro guides with researched advice on how to better utilize the Porch platform and grow a contracting business.Interviewed and produced case studies of successful Porch businesses both locally and nationally that live on the site to drive account signups and are utilized by the sales team.Porch Pro BlogLaunched the Porch Pro Blog that in 10 months averaged 2.61 pages per session, a time of 3:34 on page per session, and 5.5 comments per post.With rich content and the utilization of SEO techniques, the pro blog ranks on the first page of Google searches related to home contracting advice blogs.Wrote and edited 101 posts of my own while editing 40 others. Vetted and managed a team of over 20 contributors.Utilized Google Analytics and Adwords to shape content and analyze results while also infiltrating Reddit communities and industry forums to gage a particular subject’s relevance.Created and maintained a content calendar for post ideas, scheduling, archiving of posts' statistics, and collaboration with other teams.Partnered with the pro marketing email team to produce weekly digests featuring fresh content from both the pro blog and other relevant industry resources.Social MediaManaged Porch’s pro-facing social media channels including Facebook, Twitter, and Linkedin. Networked and managed a group of pro ambassadors via Facebook that Porch could call upon for product testing, testimonials, and business features.Answered all questions and comments that were voiced through the social media channels.Video ProductionResponsible for producing and interviewing Porch Premium pros for voice of customer videos that are used by the sales team and shared across our social outlets.

Wrote two columns a week for Seattle Magazine with one being the serialized "Ten Dolla Holla". Worked both independently and with the editorial team for content and event coverage.

- Responsible for conducting phone interviews and creating travel schedules.- Wrote colorful copy under a strict word count.- Keep communication lines open between a large swath of PR contacts and business owners.

- Wrote 74 columns over a year and half - the most of any writer on staff.- Helped edit numerous other pieces for newish team members.- Created the website's travel niche. - Managed constant flow of press releases to find the diamonds worth telling about.

I maintained, pursued, and acquired accounts in Idaho, Oregon, and Washington for retail sales. I also attended trade shows and specialty events as Helly Hansen's ambassador.

Contributed to online sales by writing product copy, editing product photos, and managed special assignments between the warehouse team and company HQ. Also assisted in floor sales when needed, and eventually managed Evo as a client after becoming sales rep with Helly Hansen.