Produced and implemented approved strategic plans to promote online content for Habitat for Humanity International. Promoted digital content through various tools and channels, including search engine optimization, social media engagement, and paid advertising. Worked with internal departments to ensure time-sensitive programs were effectively promoted online, optimizing reach and effectiveness.

Since I began working with GoEmpire Group in 2013 as a freelance client, I have completely revamped their digital presence, updating their site to a cleaner look with a mobile-friendly layout. In addition I have helped design and produce marketing materials for the athlete representation firm.

Served as the instructor for undergraduate courses in the School of Physical Activity and Educational Services.

Managed all digital content for the Atlanta Hawks (NBA), including the official team website (Hawks.com), blog (HawksBasketBlog.com), social media channels, and message boards. Produced and edited feature stories, graphics, news releases, videos and additional digital media content.Select Accomplishments:- Created an interactive roster that increased traffic to “team” site section by over 300%.- Grew social media presence from ground zero to over 200,000 likes on Facebook and 72,000 followers on Twitter.- Led the migration of the official team site from an antiquated content management system to modern Drupal platform.- Worked side-by-side with sales teams to provide effective sponsorship opportunities within our digital media assets.- Built comprehensive playoff microsites each spring to capitalize on increased site traffic and content.

Planned and executed all digital marketing efforts for the Atlanta Hawks (NBA), Atlanta Thrashers (NHL), and Philips Arena, with a strong focus on increased ticket sales. Produced graphics and copy for each individual entity’s email newsletters and established presence on social media platforms.

Served as the primary media contact for varsity baseball, cross country and track & field. Designed,wrote and edited media guides, press releases and feature stories for distribution and placement onofficial athletic department website. Managed event staff for all home baseball contests.

- Developed and led training programs for the men’s distance runners- Recruited prospective student-athletes - Coordinated team travel for over 60 student-athletes and coaches

Served as the primary media contact for eight varsity sports. Wrote and edited press releases andfeature stories for distribution to local media and placement on official athletic department website.Maintained accurate information on athletic department website.

Produced media notes and statistics packet to be distributed to the media for each home event. Wrote and co-edited fan newsletter for each homestand to fulfill a benefit promised to season ticket holders and sponsors. Composed and distributed press releases recapping games and community events where the Roosters appeared in-person or supported financially.