Jon O'Toole Email and Phone Number
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Innovate. Create. Engage. Invent. I’ve always been passionate about changing the game, taking the risk, and challenging the status quo. I help build brands and engage customers. I’ve built companies and leveraged social marketing before it was cool. I’m a strong community influencer, and have been working the twittersphere since 2009 with over 42K followers.My expertise in optimizing customer data allows development of insights that drive successful brand strategies and create new business opportunities. I’ve got a depth of knowledge in creating and growing successful large-scale social marketing networks, and have consistently driven marketing and business results for global companies like Procter & Gamble, SC Johnson, Kroger and Macy’s.I have the unique ability to navigate both start-up and corporate worlds and am comfortable working in the trenches or advising the C-suite. I’m a persuasive communicator, and often act as company spokesperson with the media. Throughout my career, I’ve leveraged creativity, critical thinking and a proactive approach to innovate new ideas, empower others and encourage cross-functional collaboration. So far, it’s worked! My additional areas of expertise are: Consumer Engagement, Community Building, Social Media Leadership, Brand Strategy, Marketing Influencer Management, Customer Insight, Content Development, Project Management, Business Development, Digital Marketing, Publicity & Press Relations, People Development, Communication
Phae
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PhaeUnited States
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Director, Content MarketingQuickbase Mar 2023 - PresentBoston, Massachusetts, Us -
Head Of MarketingPeel May 2022 - Mar 2023New York, New York, UsAcquired by Shopify -
Senior Director Of Community & Storytelling [Contract]Weco Aug 2021 - Dec 2021Acton, Massachusetts, UsAdvised on building the strategy, platform, and team to help bring the mission of WECO to life as it rapidly grows into a regional and national brand. -
Director Of Social MediaWorkhuman Sep 2020 - Aug 2021Framingham, Massachusetts, UsLed content marketing and social media strategy for this cloud-based human capital management software provider. I developed a holistic new content strategy to reflect the company’s growth into a $2B brand, and overhauled all aspects of social media marketing to attract new audiences. Evangelized the power of social media across the organization and led the initiative to increase the CEO/Founder’s and C-Suite’s presence on social channels. I directed and coached a team of 5. Highlights included: - Revamping social media channels, creating new branding and integrating audio and video resulting in increasing engagement by 70%+, reaching 130MM followers and achieving 50% share of voice in the employment market. - Driving marketing planning and promotion for the 2021 brand relaunch, supporting broadcast advertising with comprehensive social and content campaigns, resulting in 120% growth in web visits and 30% increase in revenue, year over year.- Implementing a company-wide Employee Advocacy Program, resulting in 50% employee utilization and achieving an average reach of 3MM+ each month. -
Director Of MarketingKlaviyo Jan 2019 - Jul 2020Boston, Massachusetts, UsStrategic leadership focused on stoking, accelerating and building brand advocacy for the next great “pillar” company in Boston. I directed cross-functional teams in connecting, collaborating and promoting the stories of a 30K global customer base across social media, digital, video, events and public relations channels. Oversaw planning and execution for customer events including workshops and an annual Klaviyo Boston conference, bringing together over 1,000 customers from US, UK and Australia. Successes included: - Supporting ongoing customer retention and engagement through successful global events, increasing revenue and reducing churn to under 1% while achieving average NPS score of 80.- Developing content and social media strategies to improve awareness, resulting in 140% growth year over year and accelerating performance above the competition.- Expanding channels for sharing and creating content, including creating an in-house video production studio with a $2.5MM budget, achieving a 46% increase in annual MQL and attributable ARR of over $5MM.- Contributing to the development of compelling marketing message framework which became integrated across new business pitches, website, blog and social channels. -
Director Of Community/MarketingSuperpedestrian Oct 2017 - Nov 2018Cambridge, Ma, UsI directed outreach efforts for this human-enhancing urban mobility company with a global consumer base. As an essential member of the leadership team, I contributed to the overall business strategy and developed partnerships and channel expansion, increased outreach and grew community engagement. Building on my expertise in leveraging customer data, I used marketing insights to create personalized customer experiences. I oversaw brand marketing, content and social media, and managed influencer networks to ensure all messaging was high quality and on-target. As company spokesperson, I was frequently interviewed for press mentions and media opportunities.My achievements included:- Increasing customer acquisition funnel by 900% over a 7-month period by implementing an inbound marketing platform to drive growth and sales.- Leading an aggressive rebranding effort for the business, directing the creation of new visuals, content and strategy in a 3-month timeframe.- Accelerating brand awareness efforts with social media, achieving status as one of the 5 largest cycling brands on Facebook. -
Head Of Advocacy/Co FounderMylestone May 2016 - Aug 2017Boston, Ma, UsNever content to stop innovating, I co-founded Mylestone, a start-up developing a highly personal service for capturing and recalling memories for use on Amazon’s Alexa platform. As brand and content lead, I continued raising product awareness with target audiences via social media and influencer outreach. Collaborating with our technical team, I created strategies for product development, and continually measured the consumer appetite for this new technology. -
Global Director Community/Collaboration ManagerDunnhumby Jun 2011 - May 2016Brook Green, London, GbAfter BzzAgent was acquired, I was a key stakeholder in the integration of the 100-person business into dunnhumby’s large, multi-national organization. I oversaw the transition of BzzAgent’s culture, employees, intellectual property, systems and technology, ensuring operations continued without interruption. After the integration was complete, I continued directing social media and thought leadership strategies for corporate brand and content.My achievements in this role include:• Implementing a thought leadership content model to support brand and market services through new channels, gaining additional brand visibility and communicating value to consumers.• Spearheading improvements to collaboration, technology and processes, integrating use of Office 365 to encourage communication and streamline workflow across the organization. -
Global Community Director/Co FounderBzzagent Aug 2002 - May 2011Chicago, Illinois, UsI pioneered a new marketing genre to help global brands engage word-of-mouth influencers to drive sales and build awareness. As the co-founder and company leader, I grew BzzAgent to a $20M business with over 100 employees, with international reach across the US, Canada, UK and Brazil. By spearheading the early adoption of social marketing, I utilized social media channels to promote and grow a network of consumer advocates. I drove business growth by continually adapting, improvising and implementing new content, product and social strategies to help brands build trust in a managed, scalable and measured way. As the business experienced rapid growth, I coached and developed employees through changes, helping them achieve their professional goals and contribute to company performance. Acted as company spokesperson with press and media outlets. Some of my successes here include:• Growing a social media presence with Facebook, Instagram and Twitter channels, developing engaging and relevant content and increasing followers to over 1 million. • Leveraging entrepreneurial skills to secure strategic partnerships and channel expansion.• Designing a customer feedback model to allow more efficient market research and enabling use of insights and feedback into quicker decision-making.
Jon O'Toole Skills
Jon O'Toole Education Details
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Assumption UniversityPolitical Science
Frequently Asked Questions about Jon O'Toole
What company does Jon O'Toole work for?
Jon O'Toole works for Phae
What is Jon O'Toole's role at the current company?
Jon O'Toole's current role is Brand, Advocacy & Customer Engagement | Community & Content Strategy | Business Leader.
What is Jon O'Toole's email address?
Jon O'Toole's email address is jo****@****ent.com
What is Jon O'Toole's direct phone number?
Jon O'Toole's direct phone number is +161745*****
What schools did Jon O'Toole attend?
Jon O'Toole attended Assumption University.
What skills is Jon O'Toole known for?
Jon O'Toole has skills like Digital Media, Digital Marketing, Social Media Marketing, Social Networking, Social Media, Social Media Monitoring, Social Media Outreach, Social Media Measurement, Blogging, Digital Strategy, Email Marketing, Management.
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