Message tests, audience development, and marketing on Meta/Google/LinkedIn, mostly in the U.S. Working with researchers to surface insights about messages relating to e.g. clean energy, extreme weather events, environmental justice, and youth climate organizing. Strategic consultations and partnerships with leading organizations in the climate & tech spaces. Coordination and organization of internal DEI initiatives. Teaching & training students & external professionals on the fundamentals of digital message testing. Messenger chatbot development. Web & search analytics.

Marketing communications at music marketplace startup. Developed/formalized tone of voice, managed PPC/email/social. Occasional on-camera performance.

Email, social, and digital campaigns on climate change, environmental stewardship, gun violence prevention, health care, immigration, LGBT rights, net neutrality, and other issues.

HIGHLIGHTS-Led due diligence, contract negotiation, and onboarding for new email service provider-Took ownership of our email program, overseeing a 24% increase in conversions and a 17% increase in opens with a 50% drop in emails sent-While managing comparison shopping channel, increased return on ad spend 150% over the course of a year-Within first year of managing Facebook advertising, multiplied page likes tenfold by identifying low-cost, high-potential advertising opportunities (crossing 100,000 likes within second year)RESPONSIBILITIES-Comparison shopping - managing relationship with our service provider, assisting in selection of products and provision of promotional copy and offers-Email marketing - building out a sophisticated, data-driven email program-Managing Facebook advertising-SEO copywriting, on-page optimization, off-page link building, reporting

Explaining the basics of how to make your site more search-engine friendly. Offering meta data, keyword phrases and unique copy to your website.