Jon Purcell Email & Phone Number

Erlanger, Ky, Us

Cincinnati, Ohio

Lead Space and assortment strategy: spear head approach and process. Lead Kroger’s development of clear metrics of success, parameters, core product assortment. Deliver category management presentations to retailers and distributors to build partnerships and grow category. Develop customer category plans collaboratively with the retailer and distributors. Own the retail reset process through project management. Work directly with category managers within Kroger in developing critical insights and solutions to grow the size and value of the beer category.Experienced Team Lead Manager with a demonstrated history of working in the food & beverages industry. Skilled in Business Planning, Consumer Products, Sales Management, Microsoft Access, and AC Nielsen. In 2016 received award for National Category Manager of the Year.Hit innovation distribution targets every year since taking over roll.

Cincinnati, Ohio, United States

Analyze market trends that lead to recommendations of new strategies during store reset processes which increase distribution and sales annually.Develop Planograms for Kroger Beer resets based on collaboration with buyer on strategies and goals.Create weekly SWOT presentations of beer category where I collaborate with buyer to develop strategies to address any opportunities and/or obstacles of national account.Conduct post-analysis of promotions & features of beer category to assure the decrease in price during time period contributed to increased unit sales compared to off promotion and/or feature of brand(s) in category.Prepare Weekly, Monthly, & Ad Hoc high quality customized reports that reflect depletions, ACV, & Opportunity dollars for beer category, in addition to, monitor the customer and MillerCoors ROM growth and share gains/losses.

Cincinnati, Ohio Area

Analyze needs and present results to customers and company managers. Design effective planograms to achieve maximum return on investment. Work closely with buyers and category managers within Kroger to analyze performance of bread category. Liaise between customers and company sales staff. Maintain extensive knowledge of Kroger’s internal data systems; pull and assess sales data, generate information on outside market conditions and evaluate consumer centric data. Design spreadsheets and reports to help customer determine best mix of products to ensure profitability. Track performance of new products.