Jon Rowland Email & Phone Number

Aberdeen, Maryland, United States

• Lead brand & marketing strategy across Ripken Baseball, including, but not limited to content, digital, public relations, social media, on-site, etc.
• Responsible for the launch, onboarding, and success of new partnerships, programming and branding (Baseball Factory, All-Ripken Games, Cooperstown, NY; etc).
• Manage technology strategy and implementation across multiple vendors and cross-functional departments. (CRM, Marketing Software, Registration, Surveying, Technology Integrations, etc.)
• Drive paid digital strategy across the business, generating over $5MM+ in annual sales within the first six months of launch.
• Manage marketing budget and external resources (agencies, vendors, etc.) to maximize output and deliver towards company-wide goals.

Aberdeen, Maryland

• Led brand & marketing strategy across Ripken Baseball, including, but not limited to digital, print, paid, public relations, social, and on-site.
• Responsible for the launch, onboarding, and success of new facilities and programming (Walt Disney World, Elizabethtown, KY; Ripken Select).
• Drove technology partnerships focused on enhancing workflow efficiencies, customer experiences, and increasing company revenue.
• Managed marketing budget and external resources (agencies, vendors,etc.) to maximize output and deliver towards company-wide goals.

Aberdeen, MD

• Created and executed strategic communication plans that advance the mission of Ripken Baseball, increase distribution of the Ripken Way, and support expansion efforts.
• Led & supported creative department in maintaining brand consistency across all communications platforms: website, email marketing, social, print, advertising, etc.
• Directed the relaunch of www.RipkenBaseball.com in partnership with SportsEngine.
• Oversaw the day-to-day operation of all Ripken Baseball digital platforms.

Baltimore, MD

-Developed and drove content strategy across our owned social channels for our baseball, lacrosse, golf, hockey, and youth categories.-Analyzed metrics and delivered insightful reports that presented content performance, listening insights, trends, and optimization recommendations. -Created, authored, and published real-time content to leverage and.

Baltimore, Maryland Area

-Managed content distribution and conversation across Under Armour digital channels Including Instagram, Twitter, Facebook, and Snapchat. -Coordinated with our cross-functional teams to ensure content is timely, engaging, and delivered in an engaging manner.-Provided live event coverage across categories including, but not limited to All-America Baseball.

Baltimore, Maryland Area

-Increased the efficiencies of our CSR Team by introducing and adapting Radian6 as our primary social CRM tool.-Generated monthly reports utilizing tools including Salesforce to educate leaders and develop go forward social CRM strategies.-Engaged with the E-Commerce customers through our owned social channels including Facebook, Twitter, YouTube, and.

Baltimore, Maryland Area

• Connect with the Ecommerce Under Armour customer across several channels of communication: phone, chat, and e-mail.

College Park, Maryland

Aberdeen, Maryland

• Coordinated pre-game and in-game events for the Aberdeen Ironbirds' baseball games.
• Used TSE Gametime to lay-out timing schedule for the members of the press box.

Bel Air, Maryland

• Provided excellent customer service.
• Arranged sales floor according to promotional plans.
• Unloaded and arranged inventory in footwear stockroom.

Bachelor'S Degree, Marketing

Activities and Societies: Business Golf Club

Letters & Sciences

•Achieved President's List

Education record

Activities and Societies: SGA, Elementary Spanish Teacher, Varsity Baseball