Jon Rubin Email and Phone Number
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When your sales strategy and execution aren’t delivering, contact me. My specialty is accelerating growth by crafting the right sales strategy as well as building a team, sales culture, product, and pricing that generate exceptional results. Companies bring me in because I can quickly assess underperforming sales situations, develop solutions, eliminate barriers, and take the action required to get them back on track. I’m a results driven leader who leads through building relationships and developing solid solutions to tough sales challenges. I am particularly effective at helping small and midsize SMB organizations develop and implement sales strategies aimed at enterprise level companies. I am focused on B2B2C and B2C and understand how to operate in both Fortune 500, venture and private equity funded environments. • Pioneered a $1B retail in-store place based couponing business at Actmedia, Inc.(acquired by News Corporation). Led the development and managed the growth of one of the most successful consumer placed-based engagement vehicles in the history of in-store media.• Grew sales by $20MM (350%) for an underperforming in-store retail media and insert media business at News America Marketing (division of News Corporation). Achieved the growth through product innovation and expanded distribution. Developed improved products that solved critical client issues. Identified distribution gaps and focused on building out those opportunities. • Increased revenue over $4MM (40%) in less than 20 months at Alliant Data, a privately held data company. Exceeded goals by quickly identifying and solving the barriers to growth which included focusing on high opportunity clients, reformulating pricing, and restructuring the compensation and sales organization. Managed a team of 20 sales and operations professionals.• Drove $15MM in incremental profit by increasing the overall number of participating retail store by 20,000+ (48%) for News America Marketing a retail media company. Sought out retail chains that matched our objectives and consumer values. Closed their participation by solving gaps in their customer in-store experience. • Doubled sales, transforming a private equity advertising company (Instadium) from static billboards to large format digital media in one-year. Renegotiated contracts and extended the agreements to include access to their digital signage to improve available inventory and options for clients.Contact me at jon@jongrubin.com
Aag Consulting I Armstrong Alliance Group
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Senior DirectorAag Consulting I Armstrong Alliance Group Oct 2021 - PresentNew York City Metropolitan AreaWe deliver the strategy and tactics to grow businesses. Focusing primarily on B2B and B2B2C Tech Companies. AAG brings experience and process to get business strategies and executional plans in place quickly and cost-effectively. Our work takes a sales perspective. We work with our clients to secure proof of concepts / pilot agreements in order to establish market traction. All of which is designed to pave the way for significant business My specialty and focus is the CPG retail and in store marketing space. Specifically on retail media networks, in store promotion and advertising, data capturing and data management. growth. -
Senior Vice President Corporate RevenueAlliant - The Audience Company Apr 2018 - Sep 2020Greater New York City AreaSmall private equity held data company. Primary business was to identify consumer segments for acquisition and conquest purposes. Clients include both direct advertisers and agencies. Built both custom and programmatic solutions for both digital and off-line acquisition. Hired to improve sales results. Reported to CEO/Founder. Managed team of 20.• Increased sales by +$4MM (+40%) in less than 20 months by changing sales strategy and focusing more on specific tactical opportunities and shifting sale structure and compensation to be more in line with strategies and objectives • Increased gross margins by over 50% through focusing on higher margin product• Increased the reoccurring/on-going contracted revenue by 38% through negotiating multiyear agreements which lead to more stable and reliable growth• Added 50% more data contributors to the database by improving customer support and customer experience• Improved average revenue per salesperson by 28% as well as increasing the number of products sold per account from an average of 1.2 to an average of 2.7 by focusing on sales training and individual selling strategies. -
Vice PresidentNews Corp Jan 2001 - Jan 2018New York City Metropolitan AreaWorked on a number of small business units within the News America Marketing, a billion dollar division of News Corporation. Reported to CEO/EVP of Sales. Managed sales and sales support staffs up to 25 individuals. -
Vice President General Manager - Database Direct Marketing For North AmericaNews America Marketing Jan 2016 - Dec 2017New York City Metropolitan AreaTransformed declining $15MM business. Oversaw profit and loss, sales, marketing, and operations. Managed team of 15 associates. • Over 24 months added an incremental $10MM dollars to revenue creating a $25MM business unit• Quickly improved profit by 10%, researching marketplace, working with sales team, modifying approach to clients.• Created multiple new data sources, launched digital activation, improved attribution analysis, leading to over 40 new clients, bringing back lapsed clients, including Edgewell, Purina, and Unilever.• Expanded programs at key retailers, such as Target, Walmart, CVS, and Wegman’s, attracting more fast-moving consumer goods (FMCG) companies. -
Vice President General Manager International ExpansionNews America Marketing (News Corp.) Jan 2015 - Dec 2015Greater New York City AreaDeveloped action plan that included proposed implementation of acquisition for expanding company to international markets.• Conducted detailed research on worldwide marketplace, focusing efforts in key regions, including Mexico, Brazil, Australia, and England. • Met with all top major retailers and manufacturers in each country, including Nestle, Johnson & Johnson, Procter & Gamble, InbevAB, and Coca-Cola, plus Walmart, Carrefour, Casino, Chedraul/Soriana, ASDA, and Tesco, resulting in decision to assimilate existing operations rather than start-up companies.• Concluded project with recommendation, acquiring existing company which generated revenue and profit in nine countries. -
Vice President General Manager New Class Of Trade, Shopper MarketingNews America Marketing Sep 2010 - Dec 2014Greater New York City AreaAssumed leadership of underperforming business unit. Added over 20,000 new stores to the in-store media network. A 48% increase to the total network • Generated over $15MM in incremental sales to the network • Added major retailers, including Bed Bath & Beyond, Harmon’s, BuyBuy Baby, Barnes & Noble College, Advance Auto, AutoZone, and Circle K • Re-signed Staples and executed retail programs at Office Depot, Lowe’s Home Improvement, 7-11, and Speedway, creating additional revenue from non-network stores -
CeoInstadium Feb 2008 - Apr 2010Greater Chicago AreaPrivate Equity funded advertising company focused on delivering advertising and promotions to a network of sports venues.Challenge was to take the existing business and develop a new strategy that would accelerate growth and attract an investor transaction. Restructured the business, and expanded the sales team. Increased sales to $6MM in a down market. Improved average revenue per sale from $35,000 to $90,000 while improving percent gross margin from 7% to over 32%. These improvements led to a buy-out by a Private Equity Group. -
Vice President Sales, Shopper MarketingNews America Marketing (News Corp) Jun 2001 - Feb 2008Greater New York City AreaHired to reposition the shopper marketing and retail media business in order to accelerate sales. During my tenue increased sales by $30MM from $10MM to $40MM. Increased operating profit from $4.5MM to over $16MM. Lead a team of 25 sales and sales support professionals • Added 74 new CPG and retailer clients increasing the number from 52 to 126. Achieved this growth through product innovation and initiating changes in operations to improve customer service distribution efficiencies. This led to greater accountability and higher margins. Clients included the largest retailers and manufacturers in the U.S. such as Kroger, Walgreens, Albertsons, Target, Pepsi, P&G, Kraft, Nestle, Unilever, and dozens more• Also increased number of annual programs sold from 224 to 963 as well as increasing the average profit per program by 18% while increasing client retention to 90%• Developed partner (channel) relationships with Food Brokers to extend sale efforts that lead to partnerships generating 20% of sales in 2 years -
Chief Marketing OfficerGreenfield Online, Inc. Feb 2000 - May 2001Wilton, Ct.Was Chief Marketing Officer for this innovator of on-line consumer research. Greenfield was the pioneer of of Internet enabled information systems and services. Experts in the design, gathering, processing and analyzing of marketing research. Acquired over 400 new clients through aggressive public relations and innovative marketing.
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Prior ExperiencesActmedia, Nestle (Purina) 1991 - 2000Greater New York City AreaDeveloped and launched "the instant coupon machine" at Actmedia. Became the most successful shopper marketing program in the history of the industry. Expanded the program into 27 countries. First five years contributed $500MM+ in revenue worldwide.Started career at Nestle Purina in brand management prior to Actmedia
Jon Rubin Skills
Jon Rubin Education Details
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Marketing/Management
Frequently Asked Questions about Jon Rubin
What company does Jon Rubin work for?
Jon Rubin works for Aag Consulting I Armstrong Alliance Group
What is Jon Rubin's role at the current company?
Jon Rubin's current role is CRO | EVP | SVP | Board Advisor | B2B2C | B2C | Alliant Data | News Corporation | Sales Strategy | Sales Management| Business Development | Relationship Builder | Results Driven.
What is Jon Rubin's email address?
Jon Rubin's email address is jr****@****ata.com
What schools did Jon Rubin attend?
Jon Rubin attended University Of Virginia Darden School Of Business, The University Of Tulsa.
What skills is Jon Rubin known for?
Jon Rubin has skills like Integrated Marketing, Marketing Strategy, Segmentation, Strategic Planning, Market Research, Retail Development, Retail Digital Strategy, Shopper Marketing, Advertising, Analytics, Brand Management.
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