Jon Rubin Email & Phone Number

New York City Metropolitan Area

We deliver the strategy and tactics to grow businesses. Focusing primarily on B2B and B2B2C Tech Companies. AAG brings experience and process to get business strategies and executional plans in place quickly and cost-effectively. Our work takes a sales perspective. We work with our clients to secure proof of concepts / pilot agreements in order to establish market traction. All of which is designed to pave the way for significant business My specialty and focus is the CPG retail and in store marketing space. Specifically on retail media networks, in store promotion and advertising, data capturing and data management. growth.

Greater New York City Area

Small private equity held data company. Primary business was to identify consumer segments for acquisition and conquest purposes. Clients include both direct advertisers and agencies. Built both custom and programmatic solutions for both digital and off-line acquisition. Hired to improve sales results. Reported to CEO/Founder. Managed team of 20.• Increased sales by +$4MM (+40%) in less than 20 months by changing sales strategy and focusing more on specific tactical opportunities and shifting sale structure and compensation to be more in line with strategies and objectives • Increased gross margins by over 50% through focusing on higher margin product• Increased the reoccurring/on-going contracted revenue by 38% through negotiating multiyear agreements which lead to more stable and reliable growth• Added 50% more data contributors to the database by improving customer support and customer experience• Improved average revenue per salesperson by 28% as well as increasing the number of products sold per account from an average of 1.2 to an average of 2.7 by focusing on sales training and individual selling strategies.

New York City Metropolitan Area

Worked on a number of small business units within the News America Marketing, a billion dollar division of News Corporation. Reported to CEO/EVP of Sales. Managed sales and sales support staffs up to 25 individuals.

New York City Metropolitan Area

Transformed declining $15MM business. Oversaw profit and loss, sales, marketing, and operations. Managed team of 15 associates. • Over 24 months added an incremental $10MM dollars to revenue creating a $25MM business unit• Quickly improved profit by 10%, researching marketplace, working with sales team, modifying approach to clients.• Created multiple new data sources, launched digital activation, improved attribution analysis, leading to over 40 new clients, bringing back lapsed clients, including Edgewell, Purina, and Unilever.• Expanded programs at key retailers, such as Target, Walmart, CVS, and Wegman’s, attracting more fast-moving consumer goods (FMCG) companies.

Greater New York City Area

Developed action plan that included proposed implementation of acquisition for expanding company to international markets.• Conducted detailed research on worldwide marketplace, focusing efforts in key regions, including Mexico, Brazil, Australia, and England. • Met with all top major retailers and manufacturers in each country, including Nestle, Johnson & Johnson, Procter & Gamble, InbevAB, and Coca-Cola, plus Walmart, Carrefour, Casino, Chedraul/Soriana, ASDA, and Tesco, resulting in decision to assimilate existing operations rather than start-up companies.• Concluded project with recommendation, acquiring existing company which generated revenue and profit in nine countries.

Greater New York City Area

Assumed leadership of underperforming business unit. Added over 20,000 new stores to the in-store media network. A 48% increase to the total network • Generated over $15MM in incremental sales to the network • Added major retailers, including Bed Bath & Beyond, Harmon’s, BuyBuy Baby, Barnes & Noble College, Advance Auto, AutoZone, and Circle K • Re-signed Staples and executed retail programs at Office Depot, Lowe’s Home Improvement, 7-11, and Speedway, creating additional revenue from non-network stores

Greater Chicago Area

Private Equity funded advertising company focused on delivering advertising and promotions to a network of sports venues.Challenge was to take the existing business and develop a new strategy that would accelerate growth and attract an investor transaction. Restructured the business, and expanded the sales team. Increased sales to $6MM in a down market. Improved average revenue per sale from $35,000 to $90,000 while improving percent gross margin from 7% to over 32%. These improvements led to a buy-out by a Private Equity Group.

Greater New York City Area

Hired to reposition the shopper marketing and retail media business in order to accelerate sales. During my tenue increased sales by $30MM from $10MM to $40MM. Increased operating profit from $4.5MM to over $16MM. Lead a team of 25 sales and sales support professionals • Added 74 new CPG and retailer clients increasing the number from 52 to 126. Achieved this growth through product innovation and initiating changes in operations to improve customer service distribution efficiencies. This led to greater accountability and higher margins. Clients included the largest retailers and manufacturers in the U.S. such as Kroger, Walgreens, Albertsons, Target, Pepsi, P&G, Kraft, Nestle, Unilever, and dozens more• Also increased number of annual programs sold from 224 to 963 as well as increasing the average profit per program by 18% while increasing client retention to 90%• Developed partner (channel) relationships with Food Brokers to extend sale efforts that lead to partnerships generating 20% of sales in 2 years

Wilton, Ct.

Was Chief Marketing Officer for this innovator of on-line consumer research. Greenfield was the pioneer of of Internet enabled information systems and services. Experts in the design, gathering, processing and analyzing of marketing research. Acquired over 400 new clients through aggressive public relations and innovative marketing.

Greater New York City Area

Developed and launched "the instant coupon machine" at Actmedia. Became the most successful shopper marketing program in the history of the industry. Expanded the program into 27 countries. First five years contributed $500MM+ in revenue worldwide.Started career at Nestle Purina in brand management prior to Actmedia

Mba, Management

Bs, Marketing/Management