Developed and designed on-going reports to analyze sales, segmentation and profitability results of the marketing channels and transactions for Retail and E-Commerce. Used analytics to review and compare statistical data to guide business decisions to help achieve sales goals and inventory placement. Presented findings to senior management and Executive Board.▪ Vital in debriefing corporate executives on competitive intelligence; leads corporate strategy planning sessions partnering with various stakeholders; presents summary of findings and suggested plans of action.▪ Cut down 50% of legacy reporting redundancy that generated more than 40% increase in resource time utilization, thereby increasing allotted time for higher priority projects and analysis.▪ Transitioned the marketing team from an intuition based to a fact-driven decision-making culture.▪ Directed data mining projects addressing customer behavior insight, cost efficiency and profitability: churn prediction combined with customer valuation and segmentation resulting in 17% higher retention rates in course of a year.▪ Sales by Department analysis led to predictive indicators for “Customer Loyalty” and product placement to select additional retailers based on results.▪ Data Governance - Ensuring consumer data is up to date and weekly data cleansing utilizing SAS and SQL to deliver the most relevant data for marketing execution.▪ Manage third party vendor relationships, manage project budgets, ensure project tracking and reporting, monitor performance, resolve critical issues, mitigate risks, communicate project status, and facilitate the use of best practices.

Utilizing data for analysis to better target potential new business. • Developed fully automated E-Mail campaign channel that executes daily reaching 2 – 4 million per day. • Designed, developed, and executed the Prospect Privacy Capability. Web based tool for prospects to choose their privacy preferences of American Express offers. As well as analytical tool for employees to research individual prospect information including but not limited to: Source of data, USPS information, contact history, offers details. This tool is utilized by over 500 users, and awarded me the American Express Rings of Rewards.as well as the Leadership in Action Award. • Creation and execution of Industry Merchant Tool for Relationship Management: Online application for research into Small Business and Merchant relationships with their corresponding spends patterns. This tool is utilized by our sales team to increase our Small business customers spend. • Execution of Direct Mail Campaigns - Maintained a steady 14% increase in new business annually over the past five years. Cross functional Project management between Risk Management, Marketing, Data Center and Lettershop. Capabilities Architect (2005-2016) Utilizing data for analysis to better target potential new business. • Designed and deployed “Asset Location Profiling System”: On-Line Capability utilized by Collections to determine what assets the company can attempt to collect on in the event of defaulting on account.• Returned Mail Reduction: Through analysis of all key variables for our prospects, determined the rules to apply that may predict whether a campaign offer will be deliverable to valid address. • Created the rules for Business Hierarchy for our OPEN prospect database, realizing a $4.9 Million ACU savings. Patent granted for the Rules of Business Hierarchy.

Managed multiple Human Resources data management functions for client cases to ensure accurate results and testing of healthcare and payroll data via SAS and SQL. Managed team of 8 developers both in-house and off-shore.

Supervised 8 other Analysts and Programmers. Assigned, directed and monitored project development. Assisted in planning, organizing and controlling the activities of the Electronic Eligibility Department utilizing SAS, COBOL and JCL.

GM Restaurant division. Opened restaurants for east coast presence of retail chain