Jon Schweitzer Email & Phone Number

Brookfield, Il, Us

New York, New York, Us

General• Oversee AJC’s digital and print communications work product to ensure messaging and voice consistency• Support the career growth and development of marketing and communications staff. • Serve as a strategic communications adviser to internal stakeholders and senior management.• Lead the marketing, digital advocacy, marketing technology, and creative teams in achieving annual goals and quarterly OKRs.Marketing and Creative• Direct AJC’s content marketing plan and strategy to develop a marketing funnel and, eventually, a pipeline of prospective donors to the organization.• Direct the communications production strategy surrounding AJC’s programmatic priorities to a) demonstrate AJC’s expertise and unparalleled advocacy approach and unique global architecture and b) advance AJC’s content marketing efforts.• Oversee AJC’s audio, video, and written content production.• Collaborate with a diverse group of AJC stakeholders to develop and implement content marketing strategies, including top of the funnel tactics.• Produce interactive, event-based, and lead generation content marketing campaigns.• Oversee the production of AJC brand materials and brand communications, including the organization’s fundraising communication efforts.Advocacy and Crisis Communications • Lead the production and strategy of agency-wide advocacy communication campaigns, which aim to advance AJC’s advocacy and marketing priorities.• Direct the agency’s overall advocacy communications approach, working in close collaboration with various AJC programmatic departments.• Work with the Director of Internal Communications and Advocacy to implement the organization’s emergency communications roadmap in response to ascending issues of importance.Digital Communications• Oversee AJC’s email and website strategy, maintenance, development, and digital communications optimization.• Serve as a senior advisor for the agency’s new technology projects.

New York, New York, Us

●Propose and build internal support for domestic and international advocacy campaigns designed to galvanize support around the world. Advocacy targets include Congress, the UN Secretary General, the European Union, and the Director-General of UNESCO. Results: a ten-fold increase in advocacy actions from 2014-2017. ●Develop strategy around, and produce “crisis communications” for, worldwide breaking news/developments impacting AJC’s mission.●Plan and execute up to six issue-based communication advocacy campaigns per year, designed to expand AJC’s social and digital reach, strengthen AJC’s brand, and advance advocacy priorities. ●Oversee the complete redesign of AJC’s frontward-facing website and back-end ecosystem to ensure (a) an user experience curated specifically for AJC’s targeted audiences, and (b) an advocacy engagement platform baked-in to the content marketing and marketing automation Salesforce CRM and the IBM Marketing Cloud email system.●Created and direct the content marketing strategy to underscore and further bolster AJC’s reputation for global Jewish advocacy. Produce blog posts, videos, podcasts, infographics, and other digital content in partnership with AJC issue experts. ●Oversee the growth of AJC’s digital communications platforms, such as email, Twitter, and Facebook.●Responsible for managing the Assistant Director, Latino and Latin American Communications and the Digital Manager.●On a daily basis, guide and oversee AJC’s social media posts and direct the production of graphic designs for AJC’s website and social media.●Manage AJC’s daily interactions with creative and technical communication outside vendors, including freelancers, web developers, strategic communication firms, and video production firms.

New York, New York, Us

-Communications efforts include a multifaceted approach to reach diverse audiences, including the Jewish community, the general public, international officials and government representatives.-Traditional media strategies employed include the use of profile placements in targeted media (Crain’s Chicago Business, Chicago Jewish News), writing and placing frequent letters to the editor (Chicago Sun-Times, Chicago Tribune), writing and placement of Op-Eds (Chicago Tribune, Chicago Sun-Times, Chicago Jewish News), full-page advertisements in major media outlets (Chicago Tribune) and expert commentary on issues in the news (NPR, Al-Jazeera, WMAQ, etc.); resulting in increased exposure within the Chicagoland area and Jewish community.-New media strategies put into effect include a redesign of AJC Chicago’s website, the creation of Facebook and Twitter accounts, digital advertising and the rebranding and writing of the weekly e-newsletter, which is now sent to a list that has grown to over 3,500 from 80, and has positioned AJC as the primary organization in Chicago for Jewish and international issues, leading to increased partnerships with international and government officials.-Serve as the liaison between AJC and Chicago’s 66 consulates general, cultivating beneficial relationships with diplomats from AJC priority countries such as Austria, Britain, France, Germany, India, Turkey and many others through letter writing, meetings and programming designed to position AJC as a resource for the diplomatic corps.-Build support for AJC priority legislation and establish key relationships with members of Illinois’ Congressional Delegation and Illinois State Government officials on issues including energy security, immigration, human rights and Israel’s security through constant communication and information sharing.

-Drafted statements and press releases up to seven times per day, with local placement in all of Minnesota’s daily newspapers, television news stations, radio news broadcast stations and national placement in major media outlets including The Washington Post, The New York Times, Time, MSNBC, CBS, FOX News and CNN.-Wrote and compiled 100+ page briefings and talking points for the Senator’s interviews with local and national media as mentioned above.-Prepared the Senator for radio, television and print interviews, video tapings and major speeches including the Congressional Correspondents Dinner in 2009 through written briefings, talking points, in-person briefings and practice sessions.-Organized daily news reports and compiled, maintained and established working relationships with a list of target in-state, national and trade press on a daily basis using media databases and a self-made custom press list with over 400 media contacts.-Booked television and radio appearances in Minnesota, Washington, D.C. and New York, NY as mentioned above.

-Coordinated marketing and media relations for general operations, the press conferences at SGA’s Annual Meeting in 2007, the drafting and editing of the website and the writing and designing of marketing materials including brochures, backdrops and stack and repeat signage.-Managed the creation of internal and external communications to SGA staff, Governors from the South and private business contributors to position SGA as the policy hub for business leaders and Governors in the South.-Drafted press releases and served as the principal contact for press inquiries including Mother Jones, USA Today and The Biloxi Sun-Herald.-Wrote talking points on federal legislative issues to members of Congress and Governors from SGA member states.-Served as the main liaison for SGA’s display and web vendors.

-Pitched in-state press conferences to major media outlets in Illinois, resulting in coverage by the Chicago Tribune and the Chicago Sun-Times.-Staffed press conferences in the Chicago area, serving as the office’s liaison to the media.

-Compiled daily news and blog clips for the Senator.-Monitored daily television coverage and edited video news footage of the Senator from Chicago broadcast outlets.

New York, Ny, Us

-Wrote and pitched press releases to national media for Wal-Mart, Scotts Miracle-Gro, True Value and Borders, resulting in story placements in newspapers across the country including the Sacramento Bee.-Participated in client conference calls with representatives from Scotts Miracle-Gro.-Assisted with new business proposals, including researching information about potential clients, writing proposals and designing PowerPoints.

New York, Ny, Us

-Wrote and pitched press releases to national media for Wal-Mart, Scotts Miracle-Gro, True Value and Borders, resulting in story placements in newspapers across the country including the Sacramento Bee.-Participated in client conference calls with representatives from Scotts Miracle-Gro.-Assisted with new business proposals, including researching information about potential clients, writing proposals and designing PowerPoints.

Chicago, Illinois, Us

-Wrote and pitched press releases for clients including Smoke Free Chicago, PhRMA and Charter One Bank.-Coordinated media events, including the search for grassroots spokespeople and media training for press conference participants.

-Drafted press releases and pitched Chicago food/restaurant reporters, including Phil Vettel and Red Eye editors for clients such as the Ronal McDonald House, Ben Pao, Rhapsody Restaurant and Blue Plate Catering.

-Attended briefings for senior staff, booked travel and completed research projects for the Chief of Staff.-Trained new interns on office policies and administrative duties.

Fr

-Vetted potential celebrity spokespeople for Blistex.-Wrote press releases and pitched stories for Sargento Cheese and the Centers for Disease Control to local and national media outlets, with placement in the Boston Herald.-Created a public relations plan for pro-bono client of choice, the Illinois Kerry Travelers. Efforts resulted in placement in the Sunday Chicago Sun-Times, Pioneer Press newspapers and a doubling of the number of volunteers

Milwaukee, Wi, Us

-Managed press access to the Museum’s exhibitions.-Developed press releases and pitched stories to local, national and international media outlets.-Wrote the Museum’s printed monthly newsletter, which had a circulation of approximately 10,000.

B.A., Public Relations & Advertising And Political Science

Education record