o Responsible for overseeing B2B marketing efforts with OEM clients and executing direct user marketing campaigns.o Enhanced social media reach by maintaining a content calendar and collaborating with influential clients, resulting in a 73% increase in unique impressions and an average click-through rate of 22%.o Deployed new SEO optimised content to the website, doubling the number of unique visitors and improving lead generation from website inquiries.o Implemented customer database segmentation for targeted communications and improved reporting on sales forecasts and KPIs.o Strategically planned exhibition booth spaces and developed exhibition materials, leading to a 23% increase in customer interactions at key international trade shows in 2023.o Designed print and digital advertisements and implemented targeted advertising through Google Ads, doubling website leads for all product ranges.o Executed multiple email campaigns via Mailchimp, targeting existing customers with personalised content and increasing product upgrades.

o Generated new leads for multi-year service contracts and bespoke scientific equipment, successfully submitting tenders and closing major international sales.o Collaborated with key stakeholders to successfully rebrand the company, including the creation of style guides, document templates, and redesigns of brochures and manuals, resulting in a more cohesive and professional brand image. o Led the development and deployment of a new website, involving sitemap design, SEO-optimised copywriting, and overseeing product photography.o Successfully launched a cross-platform marketing campaign for a new product, achieving record sales figures in 2022.o Established key administrative procedures to streamline workflows, crafting high-quality Standard Operating Procedures (SOPs) in pursuit of ISO9000 accreditation. o Introduced an expense tracking system for all marketing activities, ensuring disciplined purchasing decisions and more accurate budget proposals.

o Composed soundscapes and music for a production of Lucy Prebble's "The Effect".

o Coordinated with key stakeholders on various international and secondary education publishing projects. o Ensured timely production and delivery of products and marketing materials to a global network of sales representatives. o Co-managed the rebranding of a major educational series within a tight deadline, strategically positioning it in the global marketplace against new competition. o Negotiated with suppliers to maintain consistent print specifications and product quality across multiple print runs.

o Conducted Mystery Shopping programs for prominent clients, delivering monthly research presentations and valuable insights on employee performance. o Directed field operatives and provided guidance in situations where covert assessments were challenging. o Instructed proof-readers on validating and finalising submissions, resolving queries regarding data legitimacy, and reporting employee misconduct.

o Authorised and administered invoices.