Slow North is a ~$2MM all-natural home goods company with e-commerce, physical retail, and wholesale presence. Clients include Anthropologie, Nordstrom, and other major retailers. • Grew Slow North from inception to $2MM in revenue, serving 73,000 customers and offering 100+ products across ecommerce, physical retail, and wholesale channels.• Developed a custom Shopify theme that drove ecommerce sales to account for 30% of total business revenue.• Executed a strategic SEO plan, increasing organic traffic from 2,000 visitors per month in 2022 to 15,000 visitors per month in 2024.• Orchestrated a content marketing strategy that boosted traffic value from $600/month to $6,000/month.• Managed a team of 15 hourly and salaried employees in the Austin warehouse.• Designed all visual assets for the Slow North brand, including logo, brand style guide, website, labels, and packaging, leading to high customer loyalty with top customers spending over $4,000 in total lifetime value (TLV).

With 65k customers in the US, Atmosphere TV allows businesses to schedule and stream bespoke audio-optional content. Atmosphere’s viral, short-form content earns it roughly 130MM views per month across 85k screens. Here are my accomplishments:• Led the design and playtesting for a new monetization platform, resulting in 25,000 monthly app plays and 7 million views on the Atmosphere TV platform.• Established the company’s first research repository, providing weekly insights to over 120 team members across sales, customer support, and marketing, based on findings from more than 100 user interviews.• Led creation and adoption of Atmosphere's first viable design system, using Figma and Tailwind to create component libraries of 500+ usable elements. Unified the design and engineering environments for the first time, including style guide, pattern guide and accessibility requirements.• Facilitated a groundbreaking design thinking workshop with 30 cross-functional participants across design, engineering, customer service, sales, and marketing, aligning KPIs with daily activities and earning commendation from the VP of Sales for its success.• Coordinated feasibility research with 5 key customers for critical scheduling workflows, resulting in increased design velocity and streamlined feedback cycles for high-profile customers with thousands of venues.• Launched and directed a research training and certification program, boosting research project output from 1 to 6 per quarter with no increase in budget.• Designed a sign-up flow with a 70% conversion rate for Trivia game across 4 major platforms - iOS, AppleTV, Android, and Android TV platforms.• Presented research findings to the CEO regarding a new feature, Consumer Electronics Control (CEC), improving the accuracy of streaming hours per venue from estimates to data-backed numbers with 99%+ precision.

• Top-rated instructor for 10-week UX course (based on daily NPS survey of students)• Represented GA at SXSW '19 via 1-hour course on customer journey mapping• Pioneered customer journey mapping course for the Austin campus

E-commerce fulfillment for 130,000 merchants with partners including USPS, FedEx, UPS, DHL, Walmart, Shopify, PayPal, Salesforce, Alibaba, and more• Hired 3 designers to bring team size up to 7 designers across public company Stamps.com portfolio of e-commerce design products.• Led design for the ‘scan to print’ feature which allowed fulfillment centers to use ShipStation (Auctane’s flagship product) with scanning guns, increasing fulfillment efficiency of those that adopted the feature by 11%, as measured by label creation time within the Shipstation ecosystem. • Worked directly with the CEO to revamp the flagship ShipStation product after a failed launch, incrementally reintroducing features to maintain customer satisfaction and restore churn rates to historical norms.

TurnKey Vacation Rentals (now Vacasa) was a technology-enabled vacation rental management company that served over 4,000 homes in 80 markets across the USA, which was acquired for $600M in 2021 by industry leader Vacasa.• Executed planning, research, design, and handoff of customer communication app, a first-of-its-kind effort that allowed rental owners to create tickets within an app, resulting in a 10% increase in CSAT and a 39% decrease in ticket time completion for tickets created within the app ecosystem.• Worked with the COO to develop and launch a housekeeping app for the company that standardized daily service, achieving 100% room-by-room photo documentation for all cleanings within 6 months post-launch.• Led a comprehensive rebranding initiative, including detailed positioning statements, updated brand guidelines, new visual assets, and a revamped website, positioning the company for a $600MM acquisition in 2021.

Delivered hour-long presentation to packed room of 120+ at the Palmer Events Center as part of SXSW 2019. The presentation on customer journey mapping was part of an official SXSW partnership with General Assembly. Presentation received excellent feedback from attendees as well as General Assembly staff. The content for the hour-long lecture was based on material pioneered during tenure at General Assembly in Austin, TX.

UX Lead with product management experience• Led a team of four UX designers on large communication project that reduced company costs by ~$10M / year.• Directed user experience efforts to help Rackspace launch Fanatical Support for AWS, completing its 'Managed Cloud' offering.• Identified business ROI, coordinated benchmarking research, worked with stakeholders to create requirements on multiple large projects.• Coordinated an effort to implement a design system similar to Google's Material Design.

• Represented the voice of the user for Lean Manufacturing startup LeanDNA.• Coordinated with Indeed.com co-founder Rony Kahan and LeanDNA CEO Richard Lebovitz on major structural changes to the application. • Implemented lean and lean startup principles to implement a build-measure-learn product design strategy. User interface design / user experience design• Lead a major redesign of the navigation on LeanDNA's core application used by executives at well-known manufacturing and logistics firms.• Led the creation of brand guidelines for LeanDNA. • Moved targeted KPI (weekly user log-ins) over 200% during my short tenure.

21CT builds products that help governments and private organizations deal with fraud. • I was a key member of the team that delivered a twenty-five times return to the taxpayers of Texas. 21CT to date has found nearly $500 million dollars in suspicious Medicaid payments to doctors.User interface / user experience design• I was the lead designer on implementation of critical features in the product. My design work helped convince stakeholders of the need for adding this core functionality.• Our clickable mock-ups/prototypes proved invaluable to twenty-person engineering team developing the functionality. • I created videos with Keynote and ScreenFlow to help front-end developers understand the nuances of product interactions.Design group structure• I developed a product/UI styleguide in Photoshop and Sketch.• I led the implementation of InVisionApp into 21CT's UX workflow.• I introduced keynote and ScreenFlow to help illustrate interaction design.

[ Prev. HomeAway ]I was responsible for product concepts, requirements, wireframes, prototypes, and high-resolution mock-ups for HomeAway.com's enterprise software division, HomeAway Software for Professionals. User experience / User interface• My team and I concepted, mocked-up and prototyped a 100+ screen CRM application for Property Management companies for a two-year project• Over the course of a year, we built out a user interface for enterprise users to better manage their properties.• We created out a bootstrap document to guide the implementation of a large enterprise software solution for business owners in the property management space. • I helped lead a customer-focused design sprint at a major conference of HomeAway Software's best companies. I presented our results to 600+ conference attendees at the conference's keynote address.• I hired and managed a designer working on enterprise projects and built the user experience/design team at HomeAway Software.Marketing • I applied the HomeAway Software brand to brochures, postcards, websites, and other company materials

As a co-founder, I worked as a product manager, copywriter, visual / UX designer and front-end developer for the Y Combinator-funded start-up Jobspice. As a technical co-founder and lead user interface/user experience designer and developer, I was responsible for creating a more usable application. That meant reducing friction in the signup process and creating a more intuitive user navigation, as well as driving feature development based on user feedback. I created low-resolution user flows, high-resolution mock-ups and used advanced CSS to create flexible online resumes that could be rendered in any browser or converted via an open-source program to PDF or Microsoft Word formats. I also implemented designs into HTML and CSS, and did basic python programming to create marketing and sign up pages. My designs drove user adoption throughout universities, and increased the number of signups on Jobspice.I primarily used Photoshop for this design project, and Text Mate to edit HTML, CSS, and Python.