Jon Souter Email & Phone Number

Adelaide, Sa, Au

Adelaide, South Australia, Australia

Adelaide

Designed, developed, and launched Australia's only meal kits produced entirely in a supermarket.Initiated and guided a journey of digital transformation to focus on a "digital-first" marketing strategy. Implemented software to support objectives across edm, social media, bookings, and recipe development.Created the world's first fully immersive sensory, tour & hospitality experience in a supermarket.Assisted in developing formative urban farm proposal as part of pitch to secure new Forestville development site.

Adelaide & Sydney, Australia

Helping clients in product and experience development, launches, marketing, omnichannel solutions, centralised production, national distribution, sous vide cooking, higher welfare proteins, direct sourcing, and the NPD process.

Sydney, Australia

Adapted original Mad Mex restaurant recipes to centralised production format and established key Central Kitchen contract production partners in Australia and New Zealand.Managed contract production partners to continually ensure adherence to Mad Mex standards (organoleptic and technical) whilst maintaining a focus on cost through investment in technology and improvements in process. Reduced Central Kitchen COGS to the Mad Mex network by 8% over the period.Also played key role in NPD from initial recipe development through to costing, sourcing ingredients, adaptation of process to centralised production, implementation of the process in the manufacturing environment, and national launch. Delivered Mad Mex IP to partners in a form allowing rapid and high quality execution, also involving on-site assistance. New recipes developed and commercialised include Spicy Beef Barbacoa, Salsa Verde and Enchilada sauce.Sourced Higher Welfare beef, pork, and chicken for national launch.

Matraville, Sydney

Key role in strategic restructure of the Commissary business to focus on contract production for large retail partners including IKEA, Mad Mex, David Jones and Woolworths. Launched hugely successful ready-meal projects "Emily's Kitchen" and "House of India" with Woolworths (both brands now under Woolworths' private label) taking projects from trial phase to national rollout. Development of new products from scratch (from recipe formulation to launch) including IKEA chargrilled chicken breast, IKEA Roasted Vegetable Cous Cous, Emily's Kitchen Steak and Ale, Emily's Pilau Rice and many, many more.The Commissary's turnover increased approximately four fold in the period I was with the business.

Master Of Teaching, Economics, Business, History

Activities and Societies: Sydney University Cricket Club

Bachelor Of Business (International Marketing), Completed International Marketing Project In Sth Korea Researching Opportunities For Sa F&B Cos.

Activities and Societies: Adelaide University Cricket Club

Bachelor Of Arts

Activities and Societies: Adelaide University Cricket Club

Uk Cricket Tour 1989

Education record