Senior executive for Diageo, the leading premium drinks business globally. Provide strategic leadership to professionals across sales, marketing, finance and distributor partners to beat the competition, drive sales and increase customer performance. Create a high performance culture with a focus on employee development, engagement and exceeding sales goals for North America's largest division.Lead internal team of approximately 70 plus people in 3 region structure covering CA, WA, AK, HI, FL, IN, KY, NE, TX, LA, OK, MO to drive top-line revenue in a division with $1.6 billion in net sales, $180m trade spend budget and $32m A&P budget. Drive distributor team of 1500 dedicated person salesforce to deliver overall business results and key strategic priorities.

Responsible for maximizing the performance of Diageo NA in Florida as measured by improvements in top line revenue and gross profit $/%. Ultimate responsibility for Florida P&L. Accountable for team recruitment, development and succession planning within the cluster. Manage 7 Director level reports and 12 indirect reports. Responsible for balancing between need to achieve business objectives and building powerful, meaningful brands for consumers. Responsible for all distributor management decisions.

Responsible for proving strategic and commercial leadership by developing and implementing plans for brand portfolios to achieve maximum performance in sales, profit, marketing and people objectives. Develop and drive distribution strategies across California to achieve 6 mm case depletion volume and $400mm+ net sales target. Responsible for overseeing $17mm A&P budget and $65mm discount budget. Supervise 4 Director level reports and 17 indirect reports.

Responsible for maximizing performance in a 6 state cluster through achievements of sales plan, profit plan, distributor/market performance and people effectiveness. Responsible for all facets of distributor sales management including planning, performance management, operations, shipments, forecasting, pricing/spend management, people development and distributor capability/effectiveness. Manage 7 direct reports, 15 distributors and one broker in the cluster.

Responsible for US sales, depletions and profit planning. Worked as a key member of the Executive Management Group in developing the design and achievement of key strategic and tactical projects; including brand strategy, financial planning, national pricing strategy, forecasts and new product development. Provided leadership, implementation standards and direction in national price structure and profitability standards for ASCI. Developed and managed all aspects of brand education, including training personnel, brand equity and agencies. Managed all company communication through the sales channel.

Responsible for all sales and marketing activity in a 15 state region comprised of the central and southeast part of the US. Set region objectives in line with obtaining annual performance goals.

Responsible for developing and leading the customer development agenda for the Asia Pacific Region. Focused on sales excellence/capability, wholesaler development, key customer development and implementing the best sales and distribution management practices for the AP Region. Led channel strategy development including channel P&L, opportunity assessment and resource allocation for the AP Region. Developed and implemented approach to customer relationship management (CRM model) in Korea. Led transition team in newly organized franchise markets (Taiwan & Hong kong) implementing reporting systems and best practices in distribution and performance criteria and distributor management.