Jon Usher Email & Phone Number

Manchester, United Kingdom

Healthy Me Healthy Communities is a social enterprise based in Manchester. The aim of the not-for-profit business is to support local health and well-being amongst communities with high levels of financial deprivation and health inequality. Through a process of close engagement, the business delivers various projects from advice on improving diet and well-being, to cookery skills, both for meal preparation and individual learning and accreditation to improve work prospects. HMHC has been successful in winning and delivering a number of local initiatives funded by various companies from the National Lottery to other third-sector and primary care organisations. More recently, the business has opened a number of community “hubs”, where those struggling to feed themselves and their families can purchase low-cost subsidised critical food stuffs, intended to ensure people can benefit from a good healthy meal and reduce dependence on cheaper junk-food. As well as the retail environment, these hubs also offer a vital cooking-skills learning environment and are a valuable source of interaction to both boost self-confidence and combat loneliness and isolation. We have opened seven community hubs in the Greater Manchester region, with two more due to open before the end of 2019.Key responsibilities include:o Advice and steering on all aspects of marketing and communication.o Commercial examination of contract and tender submissions, identifying those which balance the financial needs of the business with improved local outcomes.o Strategic development and business planning.o Ensuring execution of established marketing and communications plan including aspects such as website, branding and enhancing local awareness.o Setting up processes to tracking and monitor local project outcomes and ensuring these are fed back to funders.

Prescot, Merseyside

Glen Dimplex Professional Appliances (GDPA) provides refrigeration and catering equipment solutions to the Commercial and Medical sectors via a network of key wholesalers, distributors and large direct customers such as the NHS. Major achievements:o Consistently achieved double-digit business sales growth over an 8 year period o Exceeded business profit targets through identifying incremental sales opportunities and managing key business overheadso Secured NHS framework and won numerous large tenderso Identified new added value revenue & profit streamsResponsibilities included:o Delivering ambitious annual business sales growth and profit expectationso Heading commercial channel teams comprising Product Managers, Marketers and Field-based sales teamo Identifying and executing future new product development strategy across multiple product sectorso Identifying brand strategy and acting as brand champion for multiple brands within the GDPA businesso Building relationships and networking with key contacts within current and prospective customer base as well as end-userso Developing cross-functional relationships with key internal business functions from Product Development and Manufacturing through to Finance and Aftersales o Sourcing of products from Europe and Asiao Business KPI analysis and financial and market modelling

Liverpool, United Kingdom

Nutricia AMN is a provider of specialised medical nutrition and operates in over 30 countries worldwide. As Global Marketing Manager, I was responsible for a number of brands and an extensive range of specialised PKU & Low Protein products vital to our target consumers across all global markets. The role also involved managing a team.Major achievements:o Double-digit record category growth realised in multiple yearso Successful key product development adding to significant category growtho Identified and launched “local” product development, maximising opportunities in important markets within Europe and the USAo Successfully initiated and managed a major strategic global product range re-branding and overhaul of packaging designKey responsibilitieso Commercial day to day responsibility for a wide range of metabolic products o Development of all central marketing campaigns, materials and "toolkits", targeting consumers and healthcare professionals conforming to important medical and regulatory requirements for use in multiple countries worldwideo Responsible for all central e-marketing activities, including e-strategy, consumer segmentation and communication, community / awareness building and local e-commerce ventures o Maximising SEO and PPC performance at a global levelo Leading and project managing product development across the range based on researched customer and consumer insights as well as identifying and maximising localised 'in-country’ opportunitieso Organising major global conferences and the company's presence at key international exhibitions and smaller consumer meetingso Product management of over 600 global SKU’s and the key contact for over 30 “local” Product Managers and General Managers worldwideo Development and management of relationships with Key Opinion Leaders and other Healthcare Professionals worldwideo Management of numerous third-party marketing agencies o Sales analysis, performance reporting and sharing of data

Leaf UK was part of one of Europe’s largest confectionery groups and they supplied both branded and private label sweets to the major UK retailers and wholesalers. My role within Leaf was 50% Brand Manager (‘Pic n Mix’ brand sold exclusively through the Wholesale sector) and 50% Retailer Brand Manager overseeing both products and development of new business opportunities.Key responsibilities included:o Management of Chewits/Malaco bulk brand including development of all targeted promotional and support materials and online presence.o Developing new Retailer private label business in UK and across Europe.o Identifying and negotiating of all third party license opportunities.o Commissioning and evaluating consumer panels to understand behaviour and preferences to drive business and range development.o Analysis and reporting within the organisation of new and existing products.o Management of external marketing agencies.Major achievements:o Driving growth of the Chewits bulk brand in the first six months by +30% YOY (against a budget of –14%) through various initiatives including a major brand re-launch.o Successful execution of private label projects with large UK retailers that were budgeted to deliver over £1M turnover in first 12 months.o Negotiated licence agreements with major Premier League and European football clubs, such as Manchester United and Barcelona, as well as ‘beacon’ confectionary brands such as Ribena and Solero.o Raised the profile of the UK business significantly with other Group companies which previously viewed Leaf UK as low priority.

Liverpool, United Kingdom

The Billington Food Group was the largest supplier of unrefined sugar to the UK market, being particularly strong in the retail sector with both a significant branded and private label presence.My role within Billingtons was the creation and management of a commercially viable ‘Non-Sugar’ income stream. Key Responsibilities included:o Identification and development of new product opportunities across a wide range of sectors.o All sourcing, packaging development and purchasing.o Product launches and all associated marketing and retailer support.o Management and development of marketing assistant.o Management of external agencies.Major achievements:o Gained new product listings with all major grocery retailers in first 12 months.o Creation of a functional brand worth over £1M at RSP within its first year.o Identified gap within baking / desserts market and developed a product range to fill that gap.

Education record

Gcse'S / A-Levels

Education record