• Enhanced digital marketing strategy by conducting strategic analysis to refine messaging, boosting digital engagement by 60% across all digital channels including social media• Managed the website, D2C, B2C, and B2B, reporting on all analytics from traffic to return on investment (ROI), ensuring content optimization for SEO, developed and expanded customer relationship management (CRM) presence and database• Spearheaded the implementation of marketing automation tools to streamline processes and improve efficiency• Oversaw social media planning and execution by aligning content with brand goals, resulting in increased reach and interaction• Developed and implemented marketing plans, product concepts, promotional programs, events programs, to drive engagement and sales for distributors, dealers and ecommerce• Communicated company marketing goals across the organization and improved marketing outreach efforts• Ensured compliance with marketing and copyright regulations, professional standards, policies, procedures, and legislation• Created, developed and maintained a seven figure budget

• Developed and executed comprehensive marketing campaigns to drive brand awareness and increased sales revenue by 20%• Led social media engagement strategies to enhance customer interaction and increase brand presence by 155%• Directed and oversaw creative departments including, branding, digital assets, catalog production, printed materials and all other additional materials across all channels• Conducted in-depth market research to identify new sales opportunities and target audience segments• Managed a team of 6 marketing professionals to achieve department goals and objectives• Oversaw the strategic planning and execution of marketing initiatives across all channels including D2C, B2C and B2B with 10-25 product launches annually• Created and developed apparel line that increased sales revenue by $200k year over year• Directed 35 large scale event activations globally with a rolling 12 month period

• Developed and executed departmental financial objectives through annual budget preparation, expenditure scheduling, variance analysis, and corrective action initiation• Mentored and provided educational opportunities to optimize personnel performance, administered employee evaluation program• Led and implemented a comprehensive social media strategy, created relevant content to increase audience• Directed creative development and guided the creation of video content• Created and designed a top tier events program to support grassroots marketing, race programs, and sales efforts• Assisted in pricing strategy development and implementation• Contributed to new product ideation and development process• Implemented key marketing strategies and initiatives across all channels

• Strategic Partnerships - Managed and developed partnerships outside the retail space in media, entertainment, and public relations• Brand Partnerships - Managed strategic marketing plans for brand launches, updates, collaborations and consumer sweepstakes • Marketing Operations – Organized and directed the day to day marketing needs and communications for the marketing department (campaign presentations, budgets, marketing art request) including marketing preparation for 2012 IPO• Event Management – Planned and executed all event activations for the company both internal and external• Music Management – Developed and expanded the music programming in-store and co-marketing opportunities including key strategic partnerships with relevant musicians• Store / Digital Marketing - Managed the in-store digital media initiative, brand page highlights, storefront digital jumbotrons and online TV page• Digital / Online / In-store Design – Managed design projects from inception to completion • Personnel – Managed and mentored department Coordinators, Assistants and Interns

• Managed and oversaw all music activations in-store, online, and at on-location events• Directed all brand knowledge and product development communication for internal staff and consumer promotions • Managed and designed initial launch of Tillys products in partnership with key brands• Managed operations and creative of all consumer promotions, contests, and brand alignments• Researched, developed, and managed grass roots market activations across North America• Directed and oversaw events, staff, and activations at grand openings, launches, and rebranding events• Coordinated athletes, demos, photo shoots, video shoots, and in store music events that required talent management • Managed and assisted in designs for advertising, P.O.P., web, video, and in-store music play • Developed and maintained start-to-finish partnerships with clients in the Entertainment / Events / Promotions fields

• Key member in creating e-commerce site (tillys.com)• Coordinated product photography from concept to upload • Managed and assisted with designs for stores and online content

• Created a Unix and Linux point of sale system (Unix and Linux certified)• On-call I.S. Tech for the store level, maintaining the point of sale systems

• Co-Manager • Assistant Manager• Sales Associate