Jon Montgomery Email & Phone Number

Viola, WI, US

• Enhanced digital marketing strategy by conducting strategic analysis to refine messaging, boosting digital engagement by 60% across all digital channels including social media
• Managed the website, D2C, B2C, and B2B, reporting on all analytics from traffic to return on investment (ROI), ensuring content optimization for SEO, developed and expanded customer relationship management (CRM).
• Spearheaded the implementation of marketing automation tools to streamline processes and improve efficiency
• Oversaw social media planning and execution by aligning content with brand goals, resulting in increased reach and interaction
• Developed and implemented marketing plans, product concepts, promotional programs, events programs, to drive engagement and sales for distributors, dealers and ecommerce
• Communicated company marketing goals across the organization and improved marketing outreach efforts

Viola, WI, US

• Developed and executed comprehensive marketing campaigns to drive brand awareness and increased sales revenue by 20%
• Led social media engagement strategies to enhance customer interaction and increase brand presence by 155%
• Directed and oversaw creative departments including, branding, digital assets, catalog production, printed materials and all other additional materials across all channels
• Conducted in-depth market research to identify new sales opportunities and target audience segments
• Managed a team of 6 marketing professionals to achieve department goals and objectives
• Oversaw the strategic planning and execution of marketing initiatives across all channels including D2C, B2C and B2B with 10-25 product launches annually

Viola, WI, US

• Developed and executed departmental financial objectives through annual budget preparation, expenditure scheduling, variance analysis, and corrective action initiation
• Mentored and provided educational opportunities to optimize personnel performance, administered employee evaluation program
• Led and implemented a comprehensive social media strategy, created relevant content to increase audience
• Directed creative development and guided the creation of video content
• Created and designed a top tier events program to support grassroots marketing, race programs, and sales efforts
• Assisted in pricing strategy development and implementation

Irvine, California, US

• Strategic Partnerships - Managed and developed partnerships outside the retail space in media, entertainment, and public relations
• Brand Partnerships - Managed strategic marketing plans for brand launches, updates, collaborations and consumer sweepstakes
• Marketing Operations – Organized and directed the day to day marketing needs and communications for the marketing department (campaign presentations, budgets, marketing art request) including marketing preparation for.
• Event Management – Planned and executed all event activations for the company both internal and external
• Music Management – Developed and expanded the music programming in-store and co-marketing opportunities including key strategic partnerships with relevant musicians
• Store / Digital Marketing - Managed the in-store digital media initiative, brand page highlights, storefront digital jumbotrons and online TV page

Irvine, California, US

• Managed and oversaw all music activations in-store, online, and at on-location events
• Directed all brand knowledge and product development communication for internal staff and consumer promotions
• Managed and designed initial launch of Tillys products in partnership with key brands
• Managed operations and creative of all consumer promotions, contests, and brand alignments
• Researched, developed, and managed grass roots market activations across North America
• Directed and oversaw events, staff, and activations at grand openings, launches, and rebranding events

Irvine, California, US

• Key member in creating e-commerce site (tillys.com)
• Coordinated product photography from concept to upload
• Managed and assisted with designs for stores and online content

Irvine, California, US

• Created a Unix and Linux point of sale system (Unix and Linux certified)
• On-call I.S. Tech for the store level, maintaining the point of sale systems

Irvine, California, US

• Co-Manager
• Assistant Manager
• Sales Associate

Negotiation Mastery

Bachelor'S Degree, Arts, Entertainment, And Media Management

Associate Of Arts (A.A.), Graphic Design