Jon Wightman Email & Phone Number

Grays, Gb

- Project managed UX designers and developers to build 2x fully transactional websites (Magento & Shopify) delivering seven figure sales within 14 months and increased sales by 248% YOY.- Successfully implemented a H&L TikTok Seller account, resulting in a significant uplift of sales by 1775% within a six-month period.- Strategically planned and executed paid advertising campaigns on TikTok, achieving an impressive 7:1 ROI- Managed budgets and achieved 15:1 ROI through… Show more - Project managed UX designers and developers to build 2x fully transactional websites (Magento & Shopify) delivering seven figure sales within 14 months and increased sales by 248% YOY.- Successfully implemented a H&L TikTok Seller account, resulting in a significant uplift of sales by 1775% within a six-month period.- Strategically planned and executed paid advertising campaigns on TikTok, achieving an impressive 7:1 ROI- Managed budgets and achieved 15:1 ROI through paid Social Media strategies across various social media platforms.- Managed & implemented Google PPC campaigns generating a 7:1 ROI.- Developed affiliate marketing campaigns, contributing to 19% of sales.- Established campaign KPI metrics across paid advertising, influencer marketing, SEO, affiliate marketing campaigns to facilitate accurate ROI determination and increase visitor traffic by 182% YOY.- Increasing customer retention rates through automation such as loyalty programs which has increased retention by 25%.- Managed effective segmentation strategies in Klaviyo including basket abandonment recovery rates of 12%.- Developed strategic marketing plans and led digital marketing campaigns and initiatives, helping H&L to boost sales and brand awareness.- Produce and present company sales reports to demonstrate weekly, monthly and annual growth.- Monitored campaign performance, using digital tracking tools to analyse and report results to ensure return on investment (ROI).- Developed and executed sales promotions, increasing revenue through targeted campaigns.- Handled end-to-end recruitment processes, ensuring smooth and swift transactions from initial advert to job offer.- Collaborated closely with influencers to increase sales & brand awareness.- Improved departmental efficiencies by establishing a structured workflow including process maps & utilising Trello for project management & organisation. Show less

Essex, England, United Kingdom

Full-Service Branding, Digital & Marketing Agency. We deliver ROI and results as your trusted agency. Our strong work ethic and focus on brand awareness and revenue growth makes us an extension of your team. Let us help you reach new heights with over 18 years experience and commitment to success. - Successfully lead the development of digital marketing strategies for a range of clients, including retail, hospitality, and education sectors. - Manage a team of digital… Show more Full-Service Branding, Digital & Marketing Agency. We deliver ROI and results as your trusted agency. Our strong work ethic and focus on brand awareness and revenue growth makes us an extension of your team. Let us help you reach new heights with over 18 years experience and commitment to success. - Successfully lead the development of digital marketing strategies for a range of clients, including retail, hospitality, and education sectors. - Manage a team of digital marketing specialists, providing guidance and support to ensure project success.- Implement and manage successful paid advertising campaigns across a range of platforms including Google Ads, Facebook & TikTok.- Improve website performance and user experience for clients, resulting in increased traffic, engagement, and conversions.- Successfully launch and manage multiple e-commerce websites from start to finish, including design and development.- Conduct in depth market research and analysis to identify new trends and opportunities for clients to improve their online presence and ROI.- Implement effective SEO strategies to improve clients’ search engine rankings and increase organic traffic and conversions. - Develop and execute successful email marketing campaigns to improve customer engagement and retention.- Monitor and analyse digital marketing campaign data to measure and improve overall campaign performance and ROI. Show less

Essex

Director at one the UK's leading Training Providers who provide various courses including Level 3 Personal Training & Sports Massage Therapy.Role consisting of:- Generated new leads and opportunities to maximise revenue and increase turnover by 144%.- Analysed website performance and effectively practised SEO optimisation, increasing web traffic by 557%.- Achieved 2x awards for UK Sports Training - 'PT Training Provider of the Year 21/22' & 'Best Fitness Training… Show more Director at one the UK's leading Training Providers who provide various courses including Level 3 Personal Training & Sports Massage Therapy.Role consisting of:- Generated new leads and opportunities to maximise revenue and increase turnover by 144%.- Analysed website performance and effectively practised SEO optimisation, increasing web traffic by 557%.- Achieved 2x awards for UK Sports Training - 'PT Training Provider of the Year 21/22' & 'Best Fitness Training Provider 2022'.- Developed & released company website internally saving outgoing company cost.- Identified new venues and emerging business opportunities to boost revenue.- Reduced costs and improved operations by analysing processes which included taking enrolment process online which enabled the company to scale nationally & Internationally.- Implemented Learner Management System to track learner progress during qualification.- Built and maintained well-organised marketing prospect and customer databases using ZOHO to ensure onboarding efficiency.- Managed a team of 10 with a mix of head office staff & field staff across the UK.- Strategically created social media platforms including Facebook, Instagram, LinkedIn & TikTok to increase Brand Awareness.- Improved short and long-term digital marketing strategies which including paid advertising, SEO, email marketing & Influencer Marketing.- Leveraged market and competitor data to identify market opportunities and gaps.- Assessed campaign spending to maximise Return On Investment (ROI).- Secured new business opportunities by conducting research and networking with leading gyms nationwide.- Managed company transition into a Public Limited Company (PLC)- Interviewed, hired and trained staff, maintaining highly efficient teams. Show less

Dartford, United Kingdom

- Define and lead the online strategy for product lifecycle (launch, maintenance and discontinuation) for the Steinhoff UK brands, mainly Harveys The Furniture Store.- Work with a 3rd party supplier and internal teams, to lead the creation and maintenance of all online product content (copy, imagery, 360 and videography) ensuring cost and time efficiency, while delivering an impeccable customer experience.- Solid understanding of customer experience, I define an optimisation… Show more - Define and lead the online strategy for product lifecycle (launch, maintenance and discontinuation) for the Steinhoff UK brands, mainly Harveys The Furniture Store.- Work with a 3rd party supplier and internal teams, to lead the creation and maintenance of all online product content (copy, imagery, 360 and videography) ensuring cost and time efficiency, while delivering an impeccable customer experience.- Solid understanding of customer experience, I define an optimisation plan for product content, reporting on key effectiveness metrics at appropriate times. - Develop processes and maintain relationships with key business areas to ensure product accuracy and efficiency, hitting key business deadlines to ensure a leading customer and trading experience.- Develop a solid understanding of business systems, to ensure on site accuracy, preventing, diagnosing, monitoring and resolving site errors.- Experienced in CMS, digital asset management systems and commerce systems (Magento). - Produce reports showcasing results and/or analytical using multiple means (e.g. excel, PowerPoint, etc).- Ensure the eCommerce Admin Assistant liaises with commercial and marketing departments to gather product information including product information sheets, colour swatches and images. - Manage the relationship between external agencies.- Ensure user generated content (product reviews, customer feedback) is fed back to relevant stakeholders. Show less

Essex, United Kingdom

- Project managed the implementation of a fully mobile optimised Harveys website. - Project managed the development and implementation of Harveys first ever mobile APP using augmented reality across Android and Apple markets.- Knowledge of SEO and PPC, implementing and adjusting search campaigns to follow the company promotional calendar. - Responsible for reporting to Marketing Director/Managing Director on web sales/margin, SEO and overall website performance… Show more - Project managed the implementation of a fully mobile optimised Harveys website. - Project managed the development and implementation of Harveys first ever mobile APP using augmented reality across Android and Apple markets.- Knowledge of SEO and PPC, implementing and adjusting search campaigns to follow the company promotional calendar. - Responsible for reporting to Marketing Director/Managing Director on web sales/margin, SEO and overall website performance. - Solely responsible for all updates, product/content management of the website.- Study research and recommendations from external agencies to improve online conversion then liaise with website developer to design, implement and test. - Heavily involved in launching the all new transactional website (2010).- Management of website budgets, allocating budget spend for all aspects of online including SEO to keep up to date with the fast paced online industry.- Contribute to brand image and personality by maximising SEO and social media content initiativesTo ensure all products are set up on the system correctly. - Manage third party content and websites (Real Living)- Manage any web development required on the Harveys website e.g. tagging and tracking.- Manage the production of website photography/video content based on the photography strategy. - Carry out extensive user research when requested to understand online consumer behaviour.- Manage all content throughout the Social networks to ensure all is up-to-date and relevant.- Hold weekly meetings/calls with all third party agencies and technology providers.- Sign off all creative/video content for social networks and website. Show less

Essex, United Kingdom

- Project managed the move of the online sales facility from Birmingham to head office based in Essex, liaising with I.T for tills and computers to be transported aswell as important customer documents.- Spent 2 weeks in Birmingham learning all aspects of processing customer orders, customer deliveries and customer services. - Devised training manuals on Harveys systems aswell as implementing training classes. - Managing online teams mid/full yearly appraisals, setting… Show more - Project managed the move of the online sales facility from Birmingham to head office based in Essex, liaising with I.T for tills and computers to be transported aswell as important customer documents.- Spent 2 weeks in Birmingham learning all aspects of processing customer orders, customer deliveries and customer services. - Devised training manuals on Harveys systems aswell as implementing training classes. - Managing online teams mid/full yearly appraisals, setting individual targets for staff following understanding of company targets. Show less

Essex, United Kingdom

- Successfully helped deliver a new and improved transactional website which turned over 5million in the first year and has continued to grow each year (2007).- PR work including liaising with Journalists and sending out press releases.- Store communications – responsible for creating and signing off new product cards for over 150 stores.- Full management of sending out email campaigns in both text and HTML format to a database of over 200,000 recipients.- Day to… Show more - Successfully helped deliver a new and improved transactional website which turned over 5million in the first year and has continued to grow each year (2007).- PR work including liaising with Journalists and sending out press releases.- Store communications – responsible for creating and signing off new product cards for over 150 stores.- Full management of sending out email campaigns in both text and HTML format to a database of over 200,000 recipients.- Day to Day liaising with company agencies. - Involved in a number of product photography shoots assisting the marketing manager for various product shots. - Gained knowledge on different types of products to suit many PR demands. Show less

London

Responsible for scanning secure documents into the computer database for Government companies. Attention to detail was extremely important throughout this role due to sensitive information that had to be scanned in correctly.

Level 4 Certificate In Education And Training

Level 3 Diploma In Fitness Instructing And Personal Training, Nvq Level 2 Stage 1 - Qualified

Anatomy And Physiology, Home Study - Passed

Diploma In Sport And Exercise Sciences, Edexcel Level 2 Btec - Grade: Merit

Education record