Manage the Search Engine Marketing team through creation & delivery of high touch SEM campaigns ensuring that we operate to the highest degree of customer satisfaction.• Responsible for the developent of new SEM strategy and continuing education of the team.• Responsible for hiring and training of new team members.• Regularly monitor global campaign performance ensuring each campaign is being optimized to it's full potential.• Responsible for management of high budget clients.• Management of complex e-commerce setups.

• Managed SEM campaigns for a wide variety of small businesses with monthly budgets ranging from 1k - 10k / month.• Performed continual keyword research to fuel the creation and successful management of each campaign• Worked out strategies and implemented multiple procedural enhancements that helped the SEM department to grow and are still used today.• Optimized each campaign to increase CTR%, decrease CPC's and ultimately improve conversion rates.• Further developed effective quality score strategies per each unique campaign.• Worked closely with wide range of business and personality types to develop strong working relationships with each client• Assisted the department with graphic design projects, including updating all LocalEdge web properties.• Redesigned all of the SEM landing pages to be more conversion centric including the ones still being used today.• Created multiple flash videos used for Yahoo Behavioral Targeting

• Created small to large scale phone book ads under tight deadlines.• Regularly met high benchmarks with low revision rates.