As a project-based consultancy, WMG provided the opportunity to work in multiple capacities across numerous disciplines, including:- Project management responsibility on two large-scale informational portals, which provided subscribers actionable intel to improve their industry knowledge, sales pitches, and promotional planning.- Digital marketing education, including a 100-page "playbook" to help a client better leverage their online assets, along with a full-day in-house training seminar.- Collaborated with a major trade organization, 5 retailers, and 10 manufacturers to develop an updated approach to private brand category management.- Advised clients on go-to-market strategies and new product viability in more than 10 categories, leveraging syndicated data, consumer surveys, and in-market assessments.- Developed a pair of activity-based-cost models to help specialty food manufacturers more efficiently get their products to retail.- Conducted consumer research, data analysis, and copyrighting for multiple reports and whitepapers.

• Drove incremental profits through a live entertainment program with over 125annual events. Maintained end-to-end responsibility for all marketing and promotions,including social media, email and text campaigns, design and ad buys formultiple print publications. Managed more than 15 direct support staff.• Created and implemented multiple training programs covering customer service,product knowledge, and point-of-sale systems.• Starting as a busboy, advanced rapidly into leadership and management positions.• Oversaw all aspects of day-to-day business, with P&L responsibility, and supervisoryauthority over more than 50 employees.