Jon Fredrikson’s five plus decades in the wine business include wine company line management, consulting on a broad spectrum of industry matters and winery industry M&A activity. A former Naval Officer, Jon holds an undergraduate degree in Economics from Colby College and was a Fulbright Scholar in economics prior to receiving an MBA from Columbia University.Before acquiring Louis R. Gomberg's consulting practice in 1983, Jon spent thirteen years in the wine divisions of Joseph E. Seagram & Sons. He was an Executive Vice President of The Seagram Wine Company.A recognized authority on the wine industry, Jon Fredrikson has been one of the most quoted sources in stories about the U.S. wine business over the years. The Economist magazine called him “the leading authority on industry trends.” He has also been quoted in the New York Times, the Wall Street Journal, Forbes, Fortune, the Los Angeles Times, the San Francisco Chronicle, Time Magazine and in many other publications. He wrote the chapter on wine consumption trends in Jansis Robinson’s Oxford Companion to the Wines of North America.Jon Fredrikson has addressed major wine industry groups in California, Washington, New York and in Spain, Australia, New Zealand, South Africa and Argentina. Jon also speaks professionally at private marketing and sales meetings where he provides insights on the latest wine business and marketing developments.Jon has served on the Board of Directors or Advisors of six California wineries.Specialties: Areas of Professional Consulting Expertise: •Wine industry economic, business & marketing studies •Market positioning & price segmentation analysis •New venture analysis & project management •Strategic market planning •Wine industry presentations and briefings •Acquisition/divestiture counseling •Assistance in acquisition negotiations