• Designed sales plans and brand imaging for premium accounts Clients Include: Pepsi, Microsoft, Hennessy, Scion etc.• Prospected and developed relations with Independent and National accounts to implement Co-Operative advertising plans & initiatives to manage corresponding budgets.• Establish strong relationships with retailers, vendors & media outlets in order to effectively negotiate media / marketing spend & planning. • Oversee external advertising agency & traffic all artwork requests, media plans, & budget credit requests.• Liaise with Events team to plan all marketing promotions, events, & activities for wholesale accounts.• Communicate wholesale marketing activities to pertinent internal corporate & store contacts to ensure synergy between retail & wholesale.

· Managed global marketing programs in Europe. · Collaborated with Retail Sales Management team · Developed compelling marketing programs to meet the sales, growth and branding needs of all retail channels. · Worked with retail sales management and other marketing partners to define an annual retail marketing plan and associated budget requirements. · Managed outsourced agency of visual merchandisers to ensure appropriate execution and quality standards