Senior Strategic Marketing, Communications, and Growth Leader who positions brands to outperform competitors. Omnicom veteran and full-stack growth marketer who uses data and the power of story to activate 360° brand experiences that grow revenue, reputation, and retention. Launches effective B2B & B2C customer acquisition programs that increase LTV, decrease CAC, & deliver significant ROAS & ROMI. Expertise in optimizing marketing funnel engagement, helping C-Suites define, align, & measure the impact of their brand story & ability to drive conversion. Drives sustainable and scalable revenue growth by leveraging market intelligence, advanced analytics, customer segmentation, journey maps, content strategies, editorial calendars, and automation to deliver outstanding brand experiences. Guides corporate and crisis communications to ensure leading brands proactively and reactively deliver the right message in the right moment to the right internal or external audience. Aligns marketing strategy to revenue strategy. Deeply invested in the mentoring and development of junior team members. Teams have won 50+ industry awards with creative achievements featured in the Wall Street Journal, New York Times, Los Angeles Times, MTV, Vogue, PRWeek, AdWeek, and Entrepreneur.Brand Leadership Experience: Hyatt, Unilever (Dove, Axe), Subway, Microsoft, Bud Light, Jim Beam, Google, Walgreens, Nissan, Wendy's, Domino's, Frito Lay, ConAgra, Best Buy, FEMA, CDC, Goodwill, UCLA, TEDx.Areas of Expertise:• Positioning & Managing Brands • Driving Marketing & Communications Strategy (Lifting NPS, Increasing LTV, Decreasing CAC)• Delivering Outstanding Brand Experiences • Architecting Omnichannel Activations (Paid, Owned, Earned)• Articulating 360° Content & Channel Strategies (Delivering significant RoAS, RoMI)• Producing Oscar-Qualifying Films & Commercials• Hiring & Inspiring World-Class Teams • Structuring Scalable Growth• Bringing Order to Chaos• Making the Complex Simple• Transforming Broken and Inefficient Systems (Protocols & process improvements)• Establishing Functional MarTech Solutions• Guiding Operational Excellence • Aligning Enterprise Goals Through OKRs & KPIs• Maximizing Empathy & Customer-Centricity• Designing Research Studies That Fuel “Ahas!”• Deploying Advanced Analytics & Data Insights • Centralizing Data Dashboards (Aligning disparate data sets)• Managing Agencies & Cost Efficiencies • Leading & Winning New Business• Exceeding YoY Acquisition & Revenue GoalsPortfolio: jonahansell.com