Senior Marketing Project Manager
CurrentI manage projects across multiple Smart Channel-owned brands, ensuring collaboration between internal teams and external stakeholders for smooth execution and impactful results.Key Responsibilities:■ Ad Campaign Coordination - Lead the coordination of advertising partners and creative teams, including Forbes and News.com, to deliver cohesive print and digital ad campaigns.■ Website Relaunch Management - Oversee the relaunch of the VoltX Energy website, ensuring alignment… Show more I manage projects across multiple Smart Channel-owned brands, ensuring collaboration between internal teams and external stakeholders for smooth execution and impactful results.Key Responsibilities:■ Ad Campaign Coordination - Lead the coordination of advertising partners and creative teams, including Forbes and News.com, to deliver cohesive print and digital ad campaigns.■ Website Relaunch Management - Oversee the relaunch of the VoltX Energy website, ensuring alignment with brand strategy and a seamless rollout. ■ Marketplace Retail Promotions - Manage retail promotions and paid events across platforms such as Bunnings, Woolworths, Catch, Harvey Norman, Amazon, eBay, and Kogan, working closely with Account Managers and internal teams.■ Monthly Promotion Planning - Plan and execute monthly promotions for the Outbax website, collaborating with product teams, marketing managers, designers, copywriters, and merchandisers.■ CRM Migration and Onboarding - Lead the HubSpot CRM migration, including onboarding, training, and adoption to enhance customer relationship management.■ Interim SEO Lead - Served as SEO department lead during the transition from agency to in-house services, overseeing off-page, on-page, and technical SEO activities while liaising with backlink and content agencies.■ SEO Department Support Assist the SEO Specialist by providing quality control for articles from partner agencies, including editing, proofreading, monitoring blog tracking sheets, and assigning categories and tags prior to publication.■Knowledge Base Development - Develop and maintain a knowledge base for merchandising activities by conducting team interviews, mapping workflows, and publishing content on Nuclino. I also train new marketing team members to use this tool. Show less