Jonah Nelson Email & Phone Number

Farmingdale, New York, United States

• In this role, I provide hands-on leadership for brand development and foundational asset strategy execution to deliver industry-leading consumer experience for TSI’s portfolio of brands in third-party retail.
• I positioned Sealy as #1 brand within the mattress industry by overseeing all facets of brand update, aesthetic product design, and retail experience strategy.
• I boosted available assets by more than 50% through developing a new asset production process, which enabled “always on” production strategy while maintaining a consistent YoY budget.
• I generated more than $50M in incremental revenue per year by leading end-to-end management of retail experience agency services for key retailers.
• I achieved savings of $750k in annual efficiencies for fixture production and expanded distribution by directing launch of the TSI Universal Fixture Program.
• I enhanced brand performance by up to 50% for participating locations by developing and launching a solutions-focused Tempur-Pedic Brand Wall Program.

• In this capacity, I delivered impactful retail strategies and solutions to enhance brand visibility and increase market footprint. I synchronized with wholesale channel to design cutting-edge retail solutions for.
• I increased revenue for participating retailers by 20% through development of ground-breaking Shop-in-Shop retail solution.
• I enabled Thule to secure #1 brand position in the category by executing an all-new fixture program at REI.
• I increased number of annual events by 50% through improving tradeshow experience, logistics, and process management.
• I elevated capacity by 20%, improved meeting and collaboration space, and revitalized tour experience for customers by remodeling the North America office.
• I received outstanding feedback and recognized by senior management for successful launch of a new trade show experience to improve brand positioning.

• While working as Manager, Visual Merchandising, I provided comprehensive guidance on the opening of 60 independent Trek branded stores to drive business growth and expand market share. I played a lead role in.
• Served as a key member of retail and environmental experience team and shaped new design direction for Trek retail stores and visual merchandising solutions.
• I achieved major improvement of 20% in retailer commitment by initiating Bontrager Aftermarket Merchandising program to generate placement of product assortments, fixtures, and communication solutions.
• I expanded new brand direction for retail experience and capitalized on growing brand-owned store opportunities in Europe by collaborating with an international team.
• I secured $100K savings in successful planning and launch of events by overseeing the execution of Trek World experience.