Jonah Nelson

Jonah Nelson Email and Phone Number

A seasoned leader of Go-to-Market Strategy, Brand Development & Retail Strategy with expertise in transforming business objectives into high performing marketing solutions. @ BEDGEAR
farmingdale, new york, united states
Jonah Nelson's Location
Babylon, New York, United States, United States
Jonah Nelson's Contact Details

Jonah Nelson personal email

About Jonah Nelson

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”I am a visionary and innovation-driven professional with broad exposure of leading the design of new concepts and elements inclusive of store design, fixtures, mannequins, and experiences while collaborating with development partners and cross-functional teams. I am highly skilled in building industry-leading retail concepts aligned with brand and commercial priorities. I can update and report on the visual presentation of the brand at retail, while incorporating adjustments in line with consumer or channel feedback. I am proficient in coordinating with key account teams to understand the needs of the consumer key partners, including in-store experience and presentation. I also, bring innovative thinking and a consumer-centric mindset to the team, working to deliver a more seamless brand and shopping experience. I am competent at building and leading record-setting sales teams on sourcing, managing, and implementing new opportunities.Following are some of the highlights of my career:☛ Generated incremental revenue of more than $100M and improved performance of partners by an average of 20% through planning and executing impactful retail programs.☛ Decreased build-out cost by 50%, reduced lead time by 20%, and enabled growth from 5 to 100+ locations through innovative Tempur-Pedic flagship store concept.☛ Improved performance in 2021 by 30% as compared to other stores through design and implementation of Find Your Bed omnichannel program to provide customized product recommendations.☛ Headed seamless integration of Travel, Backpack, and Child Carrier categories into tradeshow and retail strategies, post-merger with Case Logic and Chariot.Furthermore, I am a logical thinker, able to synthesize knowledge and communicate solid conclusions and recommendations. Want to know more about my experience, passion, areas of expertise, or the improvements I can make to your organization? Connect with me at jonah.h.nelson@gmail.com.

Jonah Nelson's Current Company Details
BEDGEAR

Bedgear

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A seasoned leader of Go-to-Market Strategy, Brand Development & Retail Strategy with expertise in transforming business objectives into high performing marketing solutions.
farmingdale, new york, united states
Website:
bedgear.com
Employees:
127
Jonah Nelson Work Experience Details
  • Bedgear
    Sr Director, Brand Experience
    Bedgear Oct 2022 - Present
    Farmingdale, New York, United States
  • Tempur Sealy International
    Director, Brand Experience (2019 To 2022) | Senior Manager, Brand Experience (2014 To 2019)
    Tempur Sealy International 2014 - 2022
    In this role, I provide hands-on leadership for brand development and foundational asset strategy execution to deliver industry-leading consumer experience for TSI’s portfolio of brands in third-party retail environments and owned showrooms. I collaborate with wholesale channel and sales team to design novel retail solutions and position brands to B2B customers. I act as SME for B2B wholesale channel and recommend best practices, new trends, and specific solutions to capitalize on consumer journey insights. I implement creative core team process to integrate brand marketing into product launch. I synchronize with 500+ retail partners to manage insights, training, and retail solutions. Highlights of accomplishment in this role include:• I positioned Sealy as #1 brand within the mattress industry by overseeing all facets of brand update, aesthetic product design, and retail experience strategy.• I boosted available assets by more than 50% through developing a new asset production process, which enabled “always on” production strategy while maintaining a consistent YoY budget.• I generated more than $50M in incremental revenue per year by leading end-to-end management of retail experience agency services for key retailers.• I achieved savings of $750k in annual efficiencies for fixture production and expanded distribution by directing launch of the TSI Universal Fixture Program.• I enhanced brand performance by up to 50% for participating locations by developing and launching a solutions-focused Tempur-Pedic Brand Wall Program. • I enabled data-driven decisions and successful launch of incremental programs by developing tracking system in collaboration with a data analytics firm.
  • Thule
    Merchandising Manager
    Thule 2011 - 2014
    In this capacity, I delivered impactful retail strategies and solutions to enhance brand visibility and increase market footprint. I synchronized with wholesale channel to design cutting-edge retail solutions for accounts, such as REI & DSG. I accelerated sales growth by launching new tradeshow experience to improve brand positioning and presentation of Thule brand across North America. Highlights of accomplishments in this role include:• I increased revenue for participating retailers by 20% through development of ground-breaking Shop-in-Shop retail solution.• I enabled Thule to secure #1 brand position in the category by executing an all-new fixture program at REI.• I increased number of annual events by 50% through improving tradeshow experience, logistics, and process management. • I elevated capacity by 20%, improved meeting and collaboration space, and revitalized tour experience for customers by remodeling the North America office.• I received outstanding feedback and recognized by senior management for successful launch of a new trade show experience to improve brand positioning.
  • Trek Bicycle Corporation
    Manager, Visual Merchandising
    Trek Bicycle Corporation 2006 - 2011
    While working as Manager, Visual Merchandising, I provided comprehensive guidance on the opening of 60 independent Trek branded stores to drive business growth and expand market share. I played a lead role in establishing in-house creative services by defining brand strategy at physical touchpoints, including showrooms, trade events, and retail. I optimized trade show experience and enhanced execution by collaborating with product and marketing teams. I delivered innovative assortments, fixtures, and in-store communication for brand categories. Highlights of accomplishments in this role include:• Served as a key member of retail and environmental experience team and shaped new design direction for Trek retail stores and visual merchandising solutions.• I achieved major improvement of 20% in retailer commitment by initiating Bontrager Aftermarket Merchandising program to generate placement of product assortments, fixtures, and communication solutions.• I expanded new brand direction for retail experience and capitalized on growing brand-owned store opportunities in Europe by collaborating with an international team.• I secured $100K savings in successful planning and launch of events by overseeing the execution of Trek World experience.

Jonah Nelson Skills

Retail Brand Development Trade Shows Retail Design Creative Direction Visual Merchandising Project Management Marketing Strategy Merchandising Marketing Inventory Management Product Development Product Marketing Management Trade Show Graphics Event Management Trade Show Design Retail Marketing Fixture Design Event Design Interior Design Strategy

Jonah Nelson Education Details

Frequently Asked Questions about Jonah Nelson

What company does Jonah Nelson work for?

Jonah Nelson works for Bedgear

What is Jonah Nelson's role at the current company?

Jonah Nelson's current role is A seasoned leader of Go-to-Market Strategy, Brand Development & Retail Strategy with expertise in transforming business objectives into high performing marketing solutions..

What is Jonah Nelson's email address?

Jonah Nelson's email address is jo****@****aly.com

What schools did Jonah Nelson attend?

Jonah Nelson attended Utah State University.

What skills is Jonah Nelson known for?

Jonah Nelson has skills like Retail, Brand Development, Trade Shows, Retail Design, Creative Direction, Visual Merchandising, Project Management, Marketing Strategy, Merchandising, Marketing, Inventory Management, Product Development.

Who are Jonah Nelson's colleagues?

Jonah Nelson's colleagues are Quandel Jefferson, Heidi Oswald, Nicola Simpson, Ginamarie Dedeus, Angelina Parks, Alec Alletto, Teresa Simmons.

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