Spearheaded B2B ABM and demand generation strategies, driving significant results in <6 months:- Generated 1,200+ qualified leads translating to $1.9M in pipeline- Achieved 21.6% lead-to-customer conversion rateImplemented and optimized multi-channel ABM initiatives:- Launched and managed targeted ABM programs using HubSpot for account tracking, engagement, and personalized marketing automation- Executed data-driven paid marketing campaigns across Facebook, LinkedIn, and Google, tailored for target accounts via/ collaboration with SalesCollaborated cross-functionally to enhance ABM and demand gen efforts:- Partnered with Revenue Ops on lead qualification, routing, and ABM account selection within HubSpot- Implemented A/B testing via Amplitude to increase conversions for ABM campaignsLeveraged advanced marketing technology stack to drive ABM success:- Utilized HubSpot as the central platform for CRM, marketing automation, and ABM campaign management- Analyzed campaign performance with Amplitude, HubSpot analytics, and Google AnalyticsDelivered strategic ABM insights and growth opportunities to leadership and Go-To-Market organization, focusing on account-level engagement and conversion metrics derived from HubSpot dataTech Stack: HubSpot (CMS, marketing operations, workflows, automation), ZoomInfo, Amplitude, Google Analytics, Google Tag Manager, HotJar, Sigma

- Increased website traffic by 30% and generated 50 SQOs and 15 Opportunities through strategic demand gen plans across multiple digital channels- Spearheaded integrated marketing campaigns combining content creation, email nurturing sequences, and paid advertising tactics to maximize reach and conversions- Crafted high-converting landing pages to enhance UX, solidify brand messaging, and optimize lead capture- Built out a robust blog content strategy focused on leveraging SEO, providing value through audience insights/trends, and boosting organic engagement- Managed paid media spend across search, social, and display to scale customer acquisition while maximizing ROAS efficiently- Implemented lead nurturing programs, personalized messaging, and CRO strategies to optimize user journeys and lift conversion ratesTech Stack: Apollo, ZoomInfo, GA4, Search Console, GTM, HubSpot,

**non-performance related layoff**- Grew qualified pipeline by 50% QoQ through optimization of product-led growth strategies, campaigns tailored to ICP, and experiments with messaging on owned channels.- Project managed full marketing plan, including budget and mapping aggressive OKR goals.- Boosted website conversions by 15% through ongoing CRO testing and enhancements in collaboration with cross-functional design and development partners.- Worked with Product to better communicate new features and drive customer adoption via targeted content and campaigns.- Managed SEO agency partners to increase the number of backlinks and domain rating.- Tech: Webflow, Apollo, ZoomInfo, GA4, Search Console, GTM, HubSpot, SFDC, SEM Rush

- Lead go-to-market activities for Shopify app launch, including page copy, layout, tracking, and inbound funnel optimizations.- Managed content marketing campaigns with relevant agencies and partners.- Built a content distribution framework to provide value through education at all points along the user journey.- Managed agency paid advertising campaigns including search, social, and display.- Collaborated with Product and Sales on customer feedback to better inform user journey and product/feature adoption.- Developed and improved marketing operations, strategy, and reporting capabilities.- Refined the company's product narrative and positioning against category leaders.

- Developed, planned, and executed paid digital marketing strategies and demand gen initiatives with a particular focus on Paid Search and Paid Social.- Led strategic, high-volume experimentation on key current and potential user acquisition channels.- Worked closely with leadership to ensure consistent messaging throughout all digital marketing channels.- Led development of user funnels and brand touchpoints for acquisition through retention.- Coordinated with Product, Sales, and Customer Success to ensure consistency across messaging.

**COVID-19 Layoff**Brands: MassMutual, Square, One Medical, Pechanga Resort & Casino, GE, DC Comics, and San Diego Zoo Global.- Strategy: I developed audience-based strategies designed to reach and pull audiences into the consumer journey, across all devices (Mobile, PC/Tablet, and CTV/OTT).- Activation/Reporting: I established programmatic/ad-ops processes through every phase in the programmatic activation lifecycle: trafficking, management/optimization, and reporting/insights.- Partnership: Led discussions and managed relationships with ad tech partners and outside vendors such as The TradeDesk, DoubleVerify, IAS, Roku, Hulu, Connatix, Tremor, LiveIntent, and many others to streamline industry inefficiencies and identify new opportunities.- Education: Educated brands, agency media strategists, and junior associates on all programmatic-related topics while including data to highlight the role programmatic plays in the media mix.

- Assisted Associate Director in utilizing programmatic capabilities to fulfill established upper-funnel to lower-funnel objectives- Assisted in the development of audience-based strategies and audience models- Helped establish the programmatic/ad-ops processes through every phase in the programmatic activation lifecycle: trafficking, management/optimization, and reporting/insights.

I supported day-to-day digital media (programmatic) management and reporting for Agency clients. Primary responsibilities involved supporting the team with paid social and programmatic campaign set-up and optimization. This involved working in the retail (La-Z-Boy) and automotive (Honda DAA) verticals. Finally, I contributed to agency-wide digital marketing/paid social initiatives and strategy.- Developed programmatic strategy and case studies for new business pitches and internal distribution.- Launched the programmatic and social corporate campaigns – all running through a DMP - along with sequential audience messaging and a robust frequency test.

- Led projects from kick-off to completion, incorporating social best practices and strategic social-focused thinking- Partnered with our Creative team to lead on the social content strategy for digital campaigns- Assisted in content calendar development for social content across client’s owned and operated social channels- Contributed forward-thinking content ideas that helped drive measurable brand and business results

- Supported account executives in the development of overall client strategic plans and goals- Provided professional support to account executives with social media, digital and creative project management as well as audience and trend research- Assisted with the development of creative assets, strategic planning, and timeline management for large consumer/CPG F&B brands including California Pizza Kitchen and Kwikset

- Managed all social media platforms- Implemented strategy overhaul leading to analytical increases from 40% - 500% across varying metrics & platforms- Worked with video team to film and distribute 8 full-lenth productions- Acted as on-site photographer, capturing content for web and print- Worked with company partner on photoshoots and promotional relationships

- Created PR plan for 5,000+ person event and pitched to relevant media outlets- Created internal video campaign with HR that focuses on under-representated employees and teams in order to showcase Zappos as a truly person-focused company- Communicated with external PR agency (Mullen Lowe) in regards to various initiatives and opportunities- Assisted with day-to-day tasks including asset collection, recaps, project planning and internal reporting data- Maintained and crafted internal PR documents- Worked closely with the brand partnerships team and key internal stakeholders to effectively execute special brand events- Worked closely with the events team as we negotiated and planned the partnership process to best fit our brand vision- Helped plan new and exciting ways to align Zappos.com with events that increased national awareness- Worked closely with the social media and acquisitions teams to coordinate messaging and creative materials that amplify the message of select projects and events, leading to an increase in ROI and site traffic