Jonah Sigel Email and Phone Number
Mercer Island, WA, US
Jonah Sigel's Location
Mercer Island, Washington, United States, United States
Jonah Sigel's Contact Details
Jonah Sigel work email
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About Jonah Sigel
I am an experienced executive who drives growth, go-to-market (GTM) strategies, and profitable scaling for tech and e-commerce companies. Starting as a barred attorney currently in Washington State, I transitioned into business development, where I’ve successfully scaled startups to industry-leading enterprises. My expertise spans user acquisition, marketing, strategic partnerships, and new growth pathways, with key roles at Amazon, Starbucks, and AOL, delivering significant revenue and market expansion.As Vice President of Venture, Digital Products, and Analytics at Central Garden & Pet, I lead our digital transformation efforts, manage high-growth investments, and implement data-driven strategies that fuel profitability. I focus on building scalable business models, optimizing monetization, and developing innovative digital solutions that enhance customer and employee experiences.I have a proven track record in navigating complex business negotiations, driving cross-functional collaboration, and delivering measurable success in high-stakes environments. My passion for growth and transformation enables me to create impact across diverse industries and functions.Areas of Impact• Strategic Partnerships & Business Development• User Acquisition & Growth Strategy• E-commerce & Digital Marketing Leadership• Scalable Business Models & Monetization• Data Analytics & Digital Transformation• Go-to-Market Strategy (GTM)• Cross-Functional Leadership & Team Development• Mergers, Acquisitions, and Venture CapitalPersonal Work• Host of the podcast #inthepressrow, where I discuss business, tech, and e-commerce trends.https://yyzsportsmedia.com/in-the-pressrow-podcast-2/• Advisor to direct-to-consumer startups, helping entrepreneurs scale and navigate growth challenges• Founder of a digital agency specializing in value-added services and digital strategies for emerging companies.•Next Point Advisory board (https://cpmgevents.com/nextpoint/advisory-board/)Feel free to contact me to discuss potential growth opportunities or explore innovative solutions for your business.
Jonah Sigel's Current Company Details
Jonah Sigel Work Experience Details
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Chief Revenue And Marketing Officer (Cro) (Cmo)Rysun LabsMercer Island, Wa, Us
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Vice President Ventures, Digital Products & AnalyticsCentral Garden & Pet 2020 - PresentWalnut Creek, Ca, UsPromoted to Vice President Ventures, Digital Products & Analytics on January 1, 2024 adding analytics to existing responsibilities:• Manage the Central Ventures corporate venture capital fund, https://centralventures.com. Invested in high-growth quality companies in both the Pet & Garden industries.• Lead business development and digital transformation for global garden and pet product manufacturer and distributor with $3.5B net annual sales. • Led acquisition, including negotiation of deal terms for Domyown.com, a $70M direct-to-consumer online retail business with advanced warehouse logistics capabilities. Achieved 2021 sales plan in <12 months.• Conduct organizational effectiveness review, leading to launch of new growth strategy for Central Digital Ventures, which is focused on investing in new pet and garden tech companies. Led first investment of $250k in Companion labs - the leading new AI-based pet technology startups to gain data consumer insights and create brand affinity in the tech community.• Conducted data analysis leading to an RFP for a new payment processor, leading to significant annual cost reductions while introducing newly needed capabilities in direct-to-consumer transactions.• Designed an IoT strategy and led team through design and implementation of an aquarium project.• Led change management team, deploying new pick, pack, and ship deployment strategy, and started roll-out in 4 different warehouse facilities based on continuous process improvement.• Project managed the adaptation of a new direct-to-consumer e-commerce strategy focused on customer acquisition and user experience with planned rollout Q3 2021. -
Board AdvisorReputyz, Inc. Aug 2024 - PresentAs an Advisor for Reputyz, I collaborate closely with the leadership team to drive innovation and strategic growth in the personal and professional branding space. Reputyz is a forward-thinking platform designed to help creators, brands, and individuals take ownership of their narratives and build authentic, lasting digital identities.Leveraging my expertise in digital strategy, e-commerce, and strategic partnerships from leadership roles at companies like Starbucks, Amazon, and Central Garden & Pet, I provide guidance on business development, market expansion, and technology integration. My role focuses on advising on key initiatives that empower users to unlock their full potential and build powerful personal brands.I am passionate about innovation, mentorship, and contributing to the future of branding and technology, and I am honored to be part of Reputyz’s journey in reshaping the digital landscape. -
Member Of The Board Of AdvisorsConnecting Point Marketing Group Oct 2022 - PresentRye, Nh, UsNextPoint | Innovating Technology for Retail- The NextPoint Advisory Board is comprised of market leaders interested in lending their support and experience in shaping NextPoint for the benefit of the Retail Industry. -
Global Vice President, Business Development & Strategic PartnershipsMarble 2019 - 2020San Francisco, California, UsLead all aspects of Business Development for Bay Area startup that develops and operates robots for autonomous last-mile logistics (funded by Lemnos Labs).• Member of the Executive Leadership Team, responsible for the creation of a business development pipeline, customer acquisition research, proposal creation, and deal negotiation. • Develop and implement complex business processes and all other governance practices and policies. • Successfully negotiated last mile delivery pilots with Caterpillar, Pepsi, 7-Eleven, and others.• Built strategic partnerships worth $5M in mining, farming and construction sectors in Canada, US, UK, France, Germany, Spain, Japan, AUS, and Dubai. -
Principal, Business Development & MarketingAmazon 2016 - 2019Seattle, Wa, UsLast Mile - Developed and executed plan for Amazon’s global Last Mile branded fleet.• Developed and launched Amazon’s initial “Business-in-a-Box”, enabling the startup of 850+ entrepreneur-partners for Last Mile deliveries. Accountable for negotiating and managing Last Mile vendor relationships at the most senior levels.• Negotiated and secured 8 OEMs to procure 30k+ vehicles (value: $1.1B). Deployed in <12 month period.• Led the selection and negotiations of fleet management companies for US and Europe.• Developed fleet maintenance programs across dealership networks + national auto repair companies• Negotiated fuel contracts for US and Europe and achieved savings of 2.6%.• Headed up the design, manufacturing and distribution of Amazon’s Last Mile uniforms for over 100,000 associates worldwide.• Owned the development of worldwide recruiting, payroll and accounting, mobile devices, health insurance, legal, telematics, and drivers’ safety programs yielding global savings in excess of $58M + per year• Created program to procure and execute acquisition of over 12,000 vehicles during the 2019 peak holiday season.• Led the creation of custom-built vehicles incorporating leading-edge technology.• Worked to establish Amazon’s electrification strategy with a goal of adopting 10,000 electric vehicles by 2020.FireTV - Negotiated AMZN's strategic agreement and account management with several social media networks, including Instagram & Facebook.• Responsible for the relationships with the major social media networks, primarily focused on recruiting to the Amazon platform or building existing partner relationships. • Introduced the concept of the FireTV program to Facebook, leading broad group discussions with Facebook on integration. Managed the successful launch of Facebook FireTV launch Q1 2017. Amazon was launched the same day as AppleTV, a first for Appstore. -
Vice President, Digital ExperienceHolt Renfrew 2013 - 2016Toronto, Ontario, CaPioneered strategy and implemented first digital omni-channel strategic direction for Canada's oldest & largest fashion luxury retailer, 10 stores with annual sales of over $1B.• Executive Team member, Lead, mentored and managed a team of 37.• Ownership of P&L for the website, setting sales goals, and managing against targets. Identified potential revenue growth of ~$200M and hit all expected targets.• Led and completed RFP process, selecting vendors to build, implement and run website; drove the redesign and rebuilt of existing corporate website. Focused on deep customer analytics, including sales measurement, revenue, traffic, cart abandonment, engagement, and conversion rates.• Manage e-Commerce, including architects, product management, developers, customer service, and digital marketing teams. -
Director, Digital Ventures – Wifi, Entertainment & Digital ContentStarbucks 2011 - 2013Seattle, Wa, Us• Developed new, and improving ongoing, strategic partner relationships, including those with Apple and Google. Managed and mentored a team of 17, and oversaw P&L of $100M in this business category.• Managed implementation and negotiation of free Google Wi-Fi portfolio in North America, driving the RFP across U.S. and Canada. Successfully negotiated Google/Level 3 Starbucks contract, leading to greater customer engagement, decreased costs transitioning a store cost to $500m revenue generating channel.• Responsible for Starbucks' entire entertainment portfolio, including selection and sale of CD's, overhead music and product placement. Responsible for renegotiating major label contracts and achieving year over year growth in CD sales. Led RFP to select a new provider of overhead music. Managed partnerships and was account manager with key vendors including Spotify.• Managed corporate Apple and iTunes relationships and tripled Apple Pick of the Week revenue in <1 year. Worked with the Mobile and Loyalty teams to grow engagement on the Starbucks App .• Developed a new strategy for Starbucks' digital content. Brought the Starbucks Digital Network (SDN) in-house and doubled traffic and engagement in <6 months. Delivered high-quality content to >20M monthly unique visitors, with partners like ESPN, Disney, ABC, New York Times, and The Wall Street Journal. -
President & Chief Executive OfficerIstopover 2010 - Feb 2011Toronto, Ontario, CaLed Travel-planning startup focused on vacation rentals at large events including Olympics and World Cup. Acquired by 9flats.com• Successfully managed the merger of legacy PlanetEye and iStopover companies. Responsible for all legal, HR, technical, and other associated operations of the merger.• Developed plan for corporate mobile strategy including the deployment of mobile applications.• Oversaw execution of World Cup of Soccer vertical, generated over 2500 bookings and achieved >$1M (USD) in revenue; launched similar verticals in for skiing, sports, cultural, and other events. -
President, Chief Executive Officer And Acting ChairmanPlaneteye 2009 - 2011Toronto, On, CaTapped by Board to lead Toronto based startup focused on travel planning, built with patented Microsoft technology.• Designed and implemented a new strategy and direction for the company, focused on B2B model. Created and implemented sales targets for new strategy; successfully identified, negotiated and closed 4 significant revenue-generating clients, including government of the Bahamas, Westjet Airline, and Aeroplan generating close to $10M in revenue.• Created and implemented social media strategy across multiple platforms. Oversaw successful launch of online magazine, planeteyetraveler.com, and generated revenue through licensing agreement with Modern Luxury Magazine. -
Vice President Business Development, In House Counsel & Corporate SecretaryPlaneteye 2008 - 2009Toronto, On, Ca• Responsible for setting and implementing the corporate strategic alliances' strategy and overall sales strategy for the PlanetEye startup. • Established distribution partnerships that led to over 2M new data points established on the company website as part of successful launch
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Director International Business DevelopmentAol 2004 - 2007New York, Ny, UsLed company’s first ever ad-sharing partnerships that secured the future of the company away from ISP to current ad-sales model.• Acquired Canadian rights to re-sell New York Times ads, thus creating Canada's largest ad network and building a future main source of revenue for AOL in Canada.CORPORATE COUNSEL, 2004- 2006• Successfully secured a $1.2M grant in exchange for the establishment of call center. -
AssociateGreenberg Traurig 2003 - 2004New York, New York, UsWorked with partners on complex matters including all levels of labor and employment, real estate transactions, mergers and acquisitions, equity transactions, debt transfers, leveraged buyouts and general corporate acquisitions for clients. -
ConsultantMiami Heat 1999 - 2000Miami, Florida, UsAssisted in securing an additional professional team for Miami's newly completed arena. Responsible for the review of the initial proposal, drafted a counter proposal and actively participated in negotiating the proposed definitive agreement. Negotiated vendor agreements, reviewed local media contract proposals, and collective bargaining agreements. -
Consultant To The Assistant General ManagerFlorida Panthers 1998 - 1998Sunrise, Florida, UsCreated a National Hockey League Draft and Free-Agent Database for the hockey team. Conducted extensive research used to negotiate player contracts. Assisted with developing new sponsorship packages and the negotiation of all agreements. Participated in licensing contracts and media rights discussions. -
Assistant General ManagerDetroit Vipers 1994 - 1997Assisted in the drafting of player contracts; negotiated team sponsorship packages, licensing agreements and television and radio contracts. Assisted management with compliance with the league's collective bargaining agreement. Worked in corporate and group sales in an attempt to increase the season-ticket base.
Jonah Sigel Skills
Leadership
Online Sales
Mobile
International Business
Team Building
Social Media
E Commerce
Strategic Partnerships
International Business Development
Brand Marketing
Heartland Retail
Online Marketing
Mergers
Digital Strategy
Account Management
Sales
Start Ups
Mobile Marketing
Digital Media
Business Development
Negotiation
Competitive Analysis
Team Management
Digital Marketing
Advertising
Strategic Planning
Strategy
Licensing
New Media
Last Mile
Online Advertising
Entrepreneur
Entrepreneurship
Marketing
Social Networking
New Business Development
Entertainment
Establishing Strategic Partnerships
Social Media Marketing
Sem
Business Strategy
Management
Podcasting
Marketing Strategy
Mobile Devices
Venture Capital
Mergers And Acquisitions
Strategy Development
Jonah Sigel Education Details
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University Of Miami School Of LawLaw -
University Of VermontEnvironmental Studies
Frequently Asked Questions about Jonah Sigel
What company does Jonah Sigel work for?
Jonah Sigel works for Rysun Labs
What is Jonah Sigel's role at the current company?
Jonah Sigel's current role is Chief Revenue and Marketing Officer (CRO) (CMO).
What is Jonah Sigel's email address?
Jonah Sigel's email address is jo****@****ail.com
What schools did Jonah Sigel attend?
Jonah Sigel attended University Of Miami School Of Law, University Of Vermont.
What skills is Jonah Sigel known for?
Jonah Sigel has skills like Leadership, Online Sales, Mobile, International Business, Team Building, Social Media, E Commerce, Strategic Partnerships, International Business Development, Brand Marketing, Heartland Retail, Online Marketing.
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