Jonah Sigel Email & Phone Number

Mercer Island, WA, US

Walnut Creek, CA, US

• Promoted to Vice President Ventures, Digital Products & Analytics on January 1, 2024 adding analytics to existing responsibilities:
• Manage the Central Ventures corporate venture capital fund, https://centralventures.com. Invested in high-growth quality companies in both the Pet & Garden industries.
• Lead business development and digital transformation for global garden and pet product manufacturer and distributor with $3.5B net annual sales.
• Led acquisition, including negotiation of deal terms for Domyown.com, a $70M direct-to-consumer online retail business with advanced warehouse logistics capabilities. Achieved 2021 sales plan in <12 months.
• Conduct organizational effectiveness review, leading to launch of new growth strategy for Central Digital Ventures, which is focused on investing in new pet and garden tech companies. Led first investment of $250k in.
• Conducted data analysis leading to an RFP for a new payment processor, leading to significant annual cost reductions while introducing newly needed capabilities in direct-to-consumer transactions.

As an Advisor for Reputyz, I collaborate closely with the leadership team to drive innovation and strategic growth in the personal and professional branding space. Reputyz is a forward-thinking platform designed to help creators, brands, and individuals take ownership of their narratives and build authentic, lasting digital identities.Leveraging my.

Rye, NH, US

NextPoint | Innovating Technology for Retail- The NextPoint Advisory Board is comprised of market leaders interested in lending their support and experience in shaping NextPoint for the benefit of the Retail Industry.

San Francisco, California, US

• Lead all aspects of Business Development for Bay Area startup that develops and operates robots for autonomous last-mile logistics (funded by Lemnos Labs).
• Member of the Executive Leadership Team, responsible for the creation of a business development pipeline, customer acquisition research, proposal creation, and deal negotiation.
• Develop and implement complex business processes and all other governance practices and policies.
• Successfully negotiated last mile delivery pilots with Caterpillar, Pepsi, 7-Eleven, and others.
• Built strategic partnerships worth $5M in mining, farming and construction sectors in Canada, US, UK, France, Germany, Spain, Japan, AUS, and Dubai.

Seattle, WA, US

• Last Mile - Developed and executed plan for Amazon’s global Last Mile branded fleet.
• Developed and launched Amazon’s initial “Business-in-a-Box”, enabling the startup of 850+ entrepreneur-partners for Last Mile deliveries. Accountable for negotiating and managing Last Mile vendor relationships at the.
• Negotiated and secured 8 OEMs to procure 30k+ vehicles (value: $1.1B). Deployed in <12 month period.
• Led the selection and negotiations of fleet management companies for US and Europe.
• Developed fleet maintenance programs across dealership networks + national auto repair companies
• Negotiated fuel contracts for US and Europe and achieved savings of 2.6%.

Toronto, Ontario, CA

• Pioneered strategy and implemented first digital omni-channel strategic direction for Canada's oldest & largest fashion luxury retailer, 10 stores with annual sales of over $1B.
• Executive Team member, Lead, mentored and managed a team of 37.
• Ownership of P&L for the website, setting sales goals, and managing against targets. Identified potential revenue growth of ~$200M and hit all expected targets.
• Led and completed RFP process, selecting vendors to build, implement and run website; drove the redesign and rebuilt of existing corporate website. Focused on deep customer analytics, including sales measurement.
• Manage e-Commerce, including architects, product management, developers, customer service, and digital marketing teams.

Seattle, WA, US

• Developed new, and improving ongoing, strategic partner relationships, including those with Apple and Google. Managed and mentored a team of 17, and oversaw P&L of $100M in this business category.
• Managed implementation and negotiation of free Google Wi-Fi portfolio in North America, driving the RFP across U.S. and Canada. Successfully negotiated Google/Level 3 Starbucks contract, leading to greater customer.
• Responsible for Starbucks' entire entertainment portfolio, including selection and sale of CD's, overhead music and product placement. Responsible for renegotiating major label contracts and achieving year over year.
• Managed corporate Apple and iTunes relationships and tripled Apple Pick of the Week revenue in <1 year. Worked with the Mobile and Loyalty teams to grow engagement on the Starbucks App.
• Developed a new strategy for Starbucks' digital content. Brought the Starbucks Digital Network (SDN) in-house and doubled traffic and engagement in <6 months. Delivered high-quality content to >20M monthly unique.

Toronto, Ontario, CA

• Led Travel-planning startup focused on vacation rentals at large events including Olympics and World Cup. Acquired by 9flats.com
• Successfully managed the merger of legacy PlanetEye and iStopover companies. Responsible for all legal, HR, technical, and other associated operations of the merger.
• Developed plan for corporate mobile strategy including the deployment of mobile applications.
• Oversaw execution of World Cup of Soccer vertical, generated over 2500 bookings and achieved >$1M (USD) in revenue; launched similar verticals in for skiing, sports, cultural, and other events.

Toronto, ON, CA

• Tapped by Board to lead Toronto based startup focused on travel planning, built with patented Microsoft technology.
• Designed and implemented a new strategy and direction for the company, focused on B2B model. Created and implemented sales targets for new strategy; successfully identified, negotiated and closed 4 significant.
• Created and implemented social media strategy across multiple platforms. Oversaw successful launch of online magazine, planeteyetraveler.com, and generated revenue through licensing agreement with Modern Luxury Magazine.

Toronto, ON, CA

• Responsible for setting and implementing the corporate strategic alliances' strategy and overall sales strategy for the PlanetEye startup.
• Established distribution partnerships that led to over 2M new data points established on the company website as part of successful launch

New York, NY, US

• Led company’s first ever ad-sharing partnerships that secured the future of the company away from ISP to current ad-sales model.
• Acquired Canadian rights to re-sell New York Times ads, thus creating Canada's largest ad network and building a future main source of revenue for AOL in Canada.CORPORATE COUNSEL, 2004- 2006
• Successfully secured a $1.2M grant in exchange for the establishment of call center.

New York, New York, US

Worked with partners on complex matters including all levels of labor and employment, real estate transactions, mergers and acquisitions, equity transactions, debt transfers, leveraged buyouts and general corporate acquisitions for clients.

Miami, Florida, US

Assisted in securing an additional professional team for Miami's newly completed arena. Responsible for the review of the initial proposal, drafted a counter proposal and actively participated in negotiating the proposed definitive agreement. Negotiated vendor agreements, reviewed local media contract proposals, and collective bargaining agreements.

Sunrise, Florida, US

Created a National Hockey League Draft and Free-Agent Database for the hockey team. Conducted extensive research used to negotiate player contracts. Assisted with developing new sponsorship packages and the negotiation of all agreements. Participated in licensing contracts and media rights discussions.

Assisted in the drafting of player contracts; negotiated team sponsorship packages, licensing agreements and television and radio contracts. Assisted management with compliance with the league's collective bargaining agreement. Worked in corporate and group sales in an attempt to increase the season-ticket base.

Jd, Law

Bachelor Of Arts - Ba, Environmental Studies