Jonah B. Email & Phone Number

Chicago, Il, Us

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Working directly with seed and bootstrapped startup founders on both product strategy and operationalizing their design functions. Sitting on advisory boards for early stage startups.

New York, Ny, Us

Our mission is to advance the practice of design leadership by fostering a community where the world’s best can learn from one another. We strive to make the Forum inclusive and relevant to those confronting the challenges of leading design teams.

New York, New York, Us

Responsible for the design of end-to-end user experiences across our company, Aimlabs, ecosystem. Launching new innovation-level products, partnership programs, and reimagining our omnichannel customer experiences. Helped move the main trainer game out of beta and officially launch 1.0 release on Steam.

Chicago, Illinois, Us

I was responsible for the overall user experience at LogicGate, both public and product-facing. With this responsibility, I led the product design and user research functions, and was consulted on marketing design. This made me directly responsible for a team of 6 individuals consisting of manager, leads, senior, and associate-level roles for product design and user research. I was also the product owner for our newly minted Design System squad, leading the strategy/management and ceremonies of that squad. I also led our cross-functional accessibility initiative and drafting company policy around that, ensuring that our product would be accessible to all regardless of disability or deficiencies.

Chicago, Il, Us

Draftbit is an early-stage Y Combinator-funded startup (YC S19 cohort). Draftbit is a no-code product that enables customers to build a native mobile app with a visual editor, in your browser. No programming necessary. Responsible for leading design and user experience for the product. Translated company-level objectives into business outcomes while meeting user needs. Helped roll out the initial pricing structure and MVP business model. Led the public-facing website redesign while managing contractors and guiding team designer. Led user research ranging from user testing, surveys, and interviews. Evangelized and started up the design system that changed the way we shipped product, improve dev efficiencies, and brought consistency by creating standards and guidelines.

Blackbox was founded at Cards Against Humanity as the logistics and product delivery platform for Cards, but also served other large games like Myst and Exploding Kittens in addition to 60+ other on-going clients ranging from SMBs to Enterprise. We also served up-and-coming Kickstarter creators.Co-led the Blackbox Product team alongside the Head of Technology, answering directly to the company’s board of Directors. My Design team consisted of UI Engineers and Product Designers. I was also responsible for the public-facing assets and design. Grew the team from 1 to 4 and also started a cross-functional design system chapter focused on separating our front-end UI from the platform’s business logic so we can build in parallel increasing productivity and standardizing design. Launched new product-focused revenue streams and platform for branded content creation. Directly responsible for Blackbox's acquisition by AdMagic.

Chicago, Illinois, Us

Led the product design, marketing design, and research teams. This role was focused on leadership and strategy, focused on scaling for hyper-growth. With that I continued building a user-centered design practice, providing leadership and vision to my team of design and research. Was made responsible for the complete Home Chef end-to-end product experience, from sign-up, meal-picking, unboxing, and cooking. I also led design for the rebrand and was charged with planning, executing, and shipping the new brand in the matter of months. Also, provided thought leadership around user-centered practices like site teardowns, user testing, card sorting, contextual inquiries, diary studies, and design critiques. During my tenure, I established the product design and user research practices. Under my leadership I launched a rebrand, optimized tooling for internal teams like operations and culinary. Also during this time, the employee headcount 10X to 1,000+ employees nationwide, opened a third shipping facility in Atlanta, and the company reached $80MM ARR along with the upcoming acquisition by Kroger. One highlight was leading an innovation-level initiative alongside engineering to improve our Taste Profile recommendation engine to a machine-learning algorithm that improved suggested meals to users and auto-selected meals based on weighting from their dietary restrictions and past meal history. The result was a success, with very few non-critical bugs or customer complaints post-launch of the algorithm.

workFunc, Inc was a full-service design consultancy I started up with the focus on experiential design for websites, web applications, and digital kiosks. I bootstrapped and self-funded workFunc from my previous life as a design consultant, and launched with a great list of partners and clients that I nurtured over the years. workFunc became a profitable company within the first year and continued to be that for the remainder of time that I owned it. It was also the preferred vendor for experience design with AE Marketing Group, Digitas, and Havas Worldwide, to name a few. After 3+ years in the business, I decided to exit and sell the company off to a private buyer. Some highlights from that time were helping launch Network Health their business into a new geographic market, helping pitch Cracker Barrel on a full website redesign and winning that work, our company website being nominated for Awwwards SOTD, and redesigning the experience for Hyundai's nationwide dealer-assisted enrollment application.

I started consulting at an exciting time where technology really began taking off. During this time I consulted on marketing campaigns, websites, web applications, desktop applications, and even mobile operating systems. Some of these agencies I partnered with included The Marketing Store, Euro RSCG, Havas Worldwide, and 360i, to name a few. During this time, I was involved in some very large-scale projects for clients like McDonald's, Motorola, Sprint, and Disney just to name some of the larger accounts. Some highlights from this time were developing Disney's John Carter movie website, designing the first-time user experience for the Motorola's Xoom tablet (pre-launch), and developing a complex custom web application for a joint program between McDonald's and the 2012 Summer Olympics called "Champions of Play".

I joined this award-winning Design and UX agency to bridge the gap in-house between design and creative development. During my tenure, I was the lead designer for the NEC website redesign, a key player in the Kohler website redesign, and also worked on the Mozilla, Crate & Barrel, Sub Zero, and Wolf accounts. I was also part of the team recognized with several esteemed awards and mentions including winning the Webby People's Voice Award, nominated for another Website Webby Award, and winner of FWA SOTD for Patagonia's websites, The Footprint Chronicles and The Tin Shed.

New York, Ny, Us

Creative Development Lead for the top accounts of the agency: Nestle, Kraft, and the Illinois Bureau of Tourism. I was responsible and led creative innovation on all interactive and motion-related client work, partnering directly with our main Creative Director. This included storyboarding, prototyping, and directing more junior team members and freelancers from concept to development.

New York, New York, Us

Actively directed and participated in creative design efforts from strategy to delivery. During my tenure, I directly managed multiple accounts totaling over $80M with clients such as Kellog's, Twix, USPS, CVS, and many more. I was responsible for managing and leading projects around digital marketing campaigns, promotional web applications, and direct marketing websites. During this time I was recognized with several esteemed industry awards, including a Gold Reggie in promotions, and 1st Place in the CADM Tempo Awards in email marketing.