Jonah Wolfraim Email & Phone Number

A boutique strategy agency specializing in education and information products. Clients include current and former executives at Google, Microsoft, Shopify, and Stripe.

Remote, Us

Hired by former Udemy ($UDMY) cofounder as one of the two first business hires at Maven. Throughout my time at Maven, I led various growth-oriented initiatives. In my first 6 months, I partnered with the founding engineer to develop Maven's initial product experience. Also in charge of the VIP users (representing 80% of revenue), I shaped the supply-side experience from onboarding to activation to retention. With a supply-side team in place, I pivoted my focus to demand-side, attracting students to the marketplace through various growth experiments. With the launch of ChatGPT in 2022, I developed a content marketing strategy that resulted in a 0->30k organic visits per month.

Ottawa, On, Ca

Recruited to Shopify's early growth team. At Shopify, I identified an opportunity to improve lead quality and lower support debt. I tested my hypothesis by writing, recording, and launching ecommerce courses for new entrepreneurs. My project organically attracted 500 users in 1 week earning budget to scale. Over the next four years, Shopify Academy grew to a team of 45 engineers, designers, and creatives reaching over 1,000,000 students. We also effectively pivoted from professional to home studio productions through the pandemic. I collaborated with our VP, Product to develop the web and mobile learning experience as well as the custom LMS. I personally led strategy, content, and creative including 2500 hours of scripted programming.Key results of the initiative included: • 96% increase in lead-to-customer conversion rate• Lowest customer acquisition cost (CAC) marketing program at Shopify• 4.5% increase in 90-day customer retention ($2m+ added revenue per month)• 200% increase in customer GMV

Ottawa, On, Ca

Role type: individual contributor

Developed and explored a hypothesis tapping into the multi-billion dollar passive candidate market. Along with two technical co-founders, our platform let working professionals confidentially express interest in joining another company. We failed to gain traction on the employee side despite interest from employers. Learned a lot.

Toronto, Ontario, Ca

Second business hire and a member of the senior leadership team. During this time, I grew the bootstrapped company from $150k ARR to profitability at $10m ARR. In my role as Head of Growth, I established the company's positioning, developed and led the global partnership program, led an interdisciplinary marketing team, and opened the Berlin office.

Toronto, Ontario, Ca

Toronto, Ontario, Ca

Toronto, Ontario, Ca

Identified, then negotiated and signed a distribution deal with the film, CURFEW, which went on to win the Academy Award for Short Film - Live Action in 2012.

Master Of Business Administration - Mba

Ba, Media And Communications

Hba, Media And The Public Interest

Certificate In Brand Management, Business

Certificate, Agile Management

Ai & Machine Learning Strategic Frameworks For Business Leaders

Education record