Mr. Amidei is a classically trained, senior-level sales, operations and marketing executive with extensive expertise in both publicly traded and privately held organizations... with a difference.He believes that companies deserve a P & L mentality from every senior executive. He is focused on maximizing gross margins and is passionately committed to delivering over-budget profit performance. His record proves it. Mr. Amidei has verifiable strengths in strategic and financial planning, cost reduction, price optimization, logistics, warehousing, sales, and business development in all channels of distribution, including club and specialty channels. Organizations whose sales and marketing teams he has led have ranged in size from $45M to $1.5B. Examples of his strengths include:• Building and developing cohesive management, sales and marketing and operational teams that deliver exceptional results in sales and profits for entrepreneurs and shareholders alike• Development of new and creative marketing/promotional strategies • Reducing operating costs by 40%+• Contributing to 35%+ increases in profits. Mr. Amidei is a senior level executive, a forward, critical thinker, utilizing his transferable skill sets to enhancing sales, profits, EBITDA and shareholder equity.Specialties: P & L Management | Direct and Broker Sales Management | Strategic & Financial Planning | Organizational / Business Development | Price Optimization | Continuous Process Improvement | CDI and BDI Oversight | Cost Management | Strategic Partnership Cultivation | Multi-location Management | Brand and Creative Development | Operational Improvement, Management Development | Consumer Products | Consumer Packaged Goods | CPG | COO | EVP | SVP | VP | Marketing | Sales | Brand Management | Operations | Turnaround | Startup | EBITDA Growth | Best Practices | KPI's | Continuous Process Improvement | Root Cause Analysis