A twenty year digital marketer with division and team leadership experience. Hands-on innovator using marketing technology and analytics to drive disciplined customer acquisition and growth strategies. Clear understanding of content dev and go-to-market product marketing processes.Marketing Seniority.Marketing team leadership experience, and partner relationship management experience with technology and publisher constituencies.Marketing Technology.Hands-on with search, display, behavioral re-targeting, agency-grade DMPs and ad trafficking platforms, automation, and marketing analytics. Go-To-Market Marketing.In-depth knowledge from direct experiences with each area of GTM practice: product development; product marketing; customer acquisition marketing, including development of LTV/ROI metrics, forecasting and management-ready reporting.Career Highlights:Acquired over 1.5MM mobile app customers annually, at the target CPA.Relaunched Internet.com as product owner and content strategist.CMO in a startup mobile marketing platform company, in charge of Go-To-Market efforts.Marketing agency VP, heading digital marketing service teams, and developing campaign management technology platform. Developed new subscriber acquisition marketing channels for premium content at eLibrary and Encyclopedia.com, adding 30% more revenue. Launched an internet infrastructure company’s digital music distribution initiative.Directed sales operations for the largest independent CD replicator in the US, tripling sales.