Philadelphia based entertainment company, booking agency and event producer.

Managed marketing teams in charge of supporting digital campaign execution for music industry clientele, focused on initiatives to drive ticket/album sales, build brand equity, enhance brand awareness, and increase fan acquisition.Analyzed data and performance metrics on a weekly basis; Leveraged enterprise reporting software to develop key insights, optimize campaigns, and maximize ROI. Developed and implemented digital activations to drive awareness, engagement, and ticket sales for multi-million dollar Global music initiative; Efforts helped to define Global alcohol brand's position in the music space; 4 month campaign satisfied contractual KPIs.Managed paid media budgets over $300,000; Planned Global campaigns to drive ticket sales and amplify branded content on social media and various paid media networks.Presented campaign results and delivered performance reports on a weekly basis to ensure objectives were met in order to plan future account activity.Coordinated initiatives with team leaders in various departments and agencies around the world to ensure timely implementation of campaign initiatives.Implemented internal procedures for start up company following acquisition.

Oversaw development of Youth Baseball League website with interactive and ecommerce features; Provided daily support to client’s sales team and guidance to internal departments; Launch of registration system directly processed over $300,000 in sales in 5 days for the first time in company history. Managed high-level advertising programs for Global fitness brand across multiple channels including radio, TV, print, social media, and digital; Oversaw campaign execution from RFP process to launch.Cultivated partnership between client and major network television partner; Proposed and executed campaigns to increase revenue and brand equity for both brands. Assisted with media planning and trafficking; Corresponded with Media Partners and TV Networks to maximize budget and ensure proper and timely campaign execution.

Generated over $1,300,000 in annual revenue on projects including SEM, website development, social media, affiliate programs, display advertising, direct mail, and print collateral.Managed online marketing programs for financial services, healthcare, and telecommunications clients including 5th largest commercial bank in the USResponsible for managing creative development and approval of landing pages and banner ads for multiple client programs including optimizing based on ad performance metrics from Google AnalyticsDeveloped and implemented SEM programs through Google Ad Words for multiple business units; Analyzed Google Analytics data to optimize and ensure program success; Accounted for 205% increase in booked credit card accountsManaged development process and testing of on-line mortgage applications for largest private bank in the US; Assisted in optimizing client micro-sites to enhance user experience and reflect market changes. Objective was to drive increased mortgage app submissions online thus reducing costs and increasing revenue for the bank. Over a 1 year period, the project improved app conversion rates by 25%Responsible for print production during National credit card product launch involving production of 2,000,000 pieces of collateral branded for 15 banks and shipped to 1,500 locations. Generated $430,000 in agency revenueManaged creative process for insurance client; Balanced up to 50 direct mail campaigns that produced revenue as high as $300,000 per campaign for the agency’s most profitable clientManaged print production and fulfillment for mortgage client’s direct mail program during a period of 105% revenue growth

Maintained administrative spreadsheets and generated reports for Insurance underwriting team Reviewed submissions and quotes to ensure accuracy prior to processingProvided administrative support for 20-person underwriting team