Jon Armstrong Email & Phone Number

New York, United States

• Design system, editorial redesign and paid membership user flows for a popular parent activity directory, mommypoppins.com.• Various web property designs and consults including Amazon shop integrationTools: Figma, FigJam, SlackPast clients: Thomson Reuters, Toys 'R' Us, University of Utah

Purchase, Ny, Us

• Established the initial product design system and later contributed to a multi-discipline team, designing and shipping multi-platform components.• Used Apple iOS Human Interface Guidelines and Android Materials design systems to help guide integration and pattern definition across platforms.• Visual & functional QA for iOS and Android design system catalog apps.• Advocated for inclusive design and accessibility; created an a11y annotation design system for the product creative team.• Worked with the accessibility team, product managers, developers and creative team stakeholders to change the workflow of designers to annotate their designs and describe functionality earlier in the process for accessibility and improve developer handoff.• Collaborated with product and developer stakeholders to integrate the design system into existing and new product experiences.• Lead projects such as provider scheduling, provider search, request visit, and north star initiatives.• Developed an executive dashboard and facilitated integration with client services for white label partners.• Conducted unmoderated research for UI treatments, signed in experience.Tools: Figma, Sketch, Zeplin, InVision, Jira, Github, Miro, Storybook, Apple HIG (iOS) and Google Material (Android)

Toronto, On, Ca

• Collaborated with internal product teams to enhance consumer experience for marketing, learning, and tax professional products.• UX Lead for the Thomson Digital Spearhead project.• Conducted rapid velocity, sprint-based user testing, designs and interviews.• Contributed to guiding principles for the design system component library and leveraged Sketch libraries/Sketch data.Tools: Axure RP/Cloud, Sketch, InVision, Abstract, Jira, Azure Dev Ops, Miro and others.

Toronto, On, Ca

• Admin for in-house content management system content creation and admin for enterprise editorial products including streamlined figure creation for editors and custom X Editor theme.• Complex tabular design for editorial views, classifying and creating content.• Created responsive designs for B2B tax and accounting learning and certification products. • Used atomic design principles, responsive design and Sketch library creation.

Parsippany, New Jersey, Us

• Collaborated on consumer experience optimization for product pages, product search, cart, and checkout.• UX redesign for site-search facets and filters, contributing to responsive design and usability improvements.• Contributed to an increase in mobile and desktop cart-to-checkout conversions.Tools: Sketch, Zeplin, Jira, InVision, Axure, Adobe Analytics, Google Analytics, and Usertesting.com.

Branded content, native advertising, media and product development.

I help brands optimize their online presence, content strategy, user flow and user engagement. Research and audit current properties, including social media profiles, identify strengths, weaknesses and areas to focus for immediate winsUX / UI — flow/wireframes (Omnigraffle, Sketch, Zeplin), high fidelity prototypes (Invision, Axure) and user testingUse of analytics and user flow analysis to inform design decisions and recommendationsDeep dive into traffic for optimization and cost effective creation of mobile experiencePropose best practices and implementation strategyContent taxonomy alignment to fit with SEO and to surface evergreen contentModernize and configure content management systems to improve use of visual elements, business opportunities and revenue growthImprove social media network amplification by analyzing current social media trends and differentiation for each network (Facebook, Twitter, Pinterest, Instagram, Tumblr)Clients: Toys R Us, coolmompicks.com, coolmomtech.com, The University of Utah, HSA Healthplan

Turning This Car Around is a podcast about parenthood from three dads, Lex Friedman, John Moltz and Jon Armstrong. You can follow us collectively on Twitter as @ttcashow and on Tumblr.

Chief revenue officer, content strategist and executive producer for web property dooce.com.Concepted, negotiated and implemented significant site partnerships with Nintendo, Suave, Microsoft and Verizon, tripling revenue year over year for three straight years. Increased site traffic from 36 million to 65 million annually. Created and staffed sister community site with over 50,000 user accounts that created an additional 13 million pageviews annually.Concepted integrated sponsorships and campaigns, negotiated marketing partnerships and strategic partnerships with sponsors, hosting providers and production companies.Hired and managed developers to assist in site architecture, user flow, content management migration, site redesigns, theme development and product development.Concepted, shot and edited videos as part of larger sponsorship campaigns.

South Jordan, Slc, Utah, Us

Designed look/feel of software packaging, marketing collateral, websites and interstitials. Concepted and managed creation of software demos including supervising subcontractors, voice casting and creative direction.

New York, New York, Us

Clients included: Unilever (Axe), Sega, CNet, eBay

Us

Initial online art director as Red Herring magazine ramped up its web property. Ushered site through major redesign, working with creative agency prior to departure.

Created a regional monthly alternative/indie music magazine for radio station, KXRK (X96) with a readership of 25,000 a month.