Jonathan Arnold Email & Phone Number

Westborough, Massachusetts, Us

Leading the marketing organization and team encompassing Category Management, Merchandising, Brand Strategy & Advertising, and Price Book for EG America. Member of the Leadership Team.Responsible for marketing function and strategy across 9 regional convenience store banners, with over 1,700 store locations in 31 states. (Cumberland Farms, Turkey Hill, Minit Mart, Loaf N Jug, Kwik Shop, Tom Thumb, QuikStop, Certified Oil, and Fastrac)

Westborough, Ma, Us

Westborough, Ma, Us

Leading all aspects of category management and associated merchandising and marketing strategy. Successfully developing and implementing strategic initiatives to build brand, enhance customer proposition, and evolve business into a compelling new generation convenience store. Responsible for establishing new strategic path for private label and its product development and marketing.

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Directed all aspects of brand marketing, and initiated new brand building strategies. Initiatives were highly successful in enhancing differentiation, building greater customer appeal and loyalty, and strengthening the brand. Highlights included significant improvements to value positioning ("More Ways to Save"), and strong food focused differentiation (including ground breaking "Get Inspired" initiative with supporting e-marketing strategy).

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Championed strategic development of Shaw's new store formats

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Responsible for managing and driving non foods business, comprising: Household, General Merchandise, Health & Beauty Care, Pharmacy

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Directed merchandising and marketing strategy for major corporate initiative to enhance both actual and perceived variety in store, successfully optimizing and improving variety, sales and profit. In addition also managed buying strategy and cross functional teams during acquisition of regional supermarket chain, successfully integrating stores into Shaw's retail network.

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Responsible for various categories during timeframe (household, beverages, produce)

London, Gb

Responsible for category management, merchandising, buying and private label development in various categories and roles during timeframe (speciality and international foods, commodities, beverages, non foods).Highlights included: initiation, development and ground breaking launch of "Sainsbury's Classic Cola"; development of extensive and authentic line of "Sainsbury's Classic Italian" brand products; successful strategic launch into UK home entertainment market. Selected by Sainsbury's Board in 1996 for international idea exchange assignment to Shaw's Supermarkets in USA (Sainsbury's were the previous owner of Shaw's Supermarkets, and were at that time the # 1 supermarket in the UK)

Master'S Degree, Marketing

Cnaa Post Graduate Diploma In Marketing, Marketing

Chartered Institute Of Marketing Diploma (Cimdipm), Marketing

Btec Higher National Diploma (Hnd) In Business Studies, Business And Marketing