Digital Communications and Marketing Manager. Basque Ministry of Economic Development, Sustainability and Environment. Basque Government.

Professor in the Master's Degree in Sport Business Management and Innovation, and in the Expert's Degree in Sport Innovation, leading the area of Communication / Marketing / Digital Strategy / Branding.

WATS Team is a small startup founded in Bilbao un 2016 working for ending with violence in sports. It has many well known faces from elite sports like Vicente del Bosque, Julen Guerrero, Xabi Prieto, Jero García or Patricia Ramírez. WATS Team trains athletes, coaches and families in Values, inspires the society though events and works with local governments for better and healthier sports free of violence.

El ascenso a Primera División y una exitosa campaña de marketing para una ampliación de capital con más de 10.000 accionistas en 69 países a lo largo del planeta supuso el trampolín para crear una imagen de marca de la entidad basada en la transparencia, la participación, la igualdad, los valores, la buena gestión financiera, y la responsabilidad social.Mi trabajo ha consistido en la creación de esta imagen, con un 50% de Marketing y un 50% de Comunicación, desde el desarrollo de una nueva imagen de marca y la realización del Brand Book, la estructuración y puesta en marcha de la página web, la apertura de canales de Redes Sociales o la generación de una Estrategia de Contenidos. Tras desarrollar y poner en marcha los dos Planes Estratégicos (2015-17 y 2017-22), hemos abordado otras actuaciones con un Plan de Igualdad, Plan de Euskera y Plan Medioambiental, posicionándonos como un club de fútbol comprometido y diferente. Esto ha supuesto un aumento exponencial del valor de marca, así como de la captación de ingresos a través de patrocinio.El tejido de relaciones institucionales con el Gobierno, la Diputación y con otros agentes, ha supuesto la creación de importantes sinergias y el consenso interinstitucional para abordar grandes proyectos como la ampliación y reforma del Estadio de Ipurua, consiguiendo 2,7 millones de euros de subvenciones públicas en el periodo 2014-18.A nivel departamental (con presencia en el Comité de Dirección, y reportando a la Dirección General y al Consejo de Administración) hemos conseguido un crecimiento del Presupuesto que se ha multiplicado por cinco en cuatro años, llegando hasta 1,6 millones de euros para el ejercicio 2018. Hemos impulsado la creación de nuevos espacios y líneas de ingresos, y la puesta en marcha de la Estrategia Digital atendiendo a la página web, la publicidad, la generación de una base de datos, el envío de comunicaciones personalizadas a la base social y la puesta en marcha de un programa de fidelización.

Key Account Desk.

MISSION- guaranteeing an unique, personalised and extraordinary shopping and aftersales experience for each customer.- Assistant Store Manager at Apple Spain official Retail channel (Apple Stores).FLOOR MANAGEMENT- 35 very diverse people team management in sales, training and technical service areas.- on-site mentoring and coaching for highly qualified employees, including training them in technical subjects.HR- recruiting, new and existing employees training, in-Store HR duties: working schedules and timetables design, authorising holidays and days off, sick leaves processing, coordination with Payroll department.- direction, motivation and training for achieving a "great place to work".GOALS- assistance to mi Manager, Department's vision and strategy planification and implementation on our team, KPI control towards achieving our goals.- main goal: "customers' complete satisfaction"; including measuring customer satisfaction by KPIs and contacting unhappy customers to improve their experience.OPERATIONS- stock management and supervision, internal/external loss prevention, internal/external inventories and audits, in-Store equipment life cycle optimization.VISUAL MERCHANDISING- making sure the highest Retail visual merchandising standards are met, attention to detail and ensuring everything will look perfect.- leadership and planification of large visual merchandising changes (planograms, windows, shelves, islands).IS&T- daily manteinance and regular updates of IT systems for sales and appointment reservation at the technical service.- daily technical training for being able to use and teach all of our IT systems and professional computer applications.

Registrar / Exhibitions Coordination. Close collaboration with Exhibitions Vice-Director, curatorial department and other registrars. Long, mid and short-term exhibitions planning along leadership team.Processing loan requests, including loan agreement preparation according to venue condtion report. Contact, negotiation of special requests and particular demands, and constant follow-up with lenders. Crating and transport proposals evaluation; transport planification and arrangement (including couriers’ travel and accomodation, per diems and work schedule, and security). Artworks’ import and export paperwork processing, collaborating with premium transport companies and national / european customs.Ensuring every artwork is insured nail-to-nail according to its price and covering all lenders demands, including police escorting. Damage reports fulfillment, negotiation with lenders and museum conservation department for a temporary or definitive solution. Deinstallation of affected artwork, transport to workshop and supervision of restoring process. Claims administering on behalf of the museum.Touring of exhibitions coordination, both to national and international venues. Collaboration with hosting institutions for transport and insurance, negotiating itinerance cost distribution. Monitoring tour progress, artworks dispatch, couriers arrival and cargo receipt at host venue. Worlwide exhibition tourings to countries such as Mexico, Argentina, Brazil, Chile, France, The Netherlands, Italy, Sweden and the United States of America. Working in exhibition design along with the artists (i.e. Adam Fuss, british artist and one of the most relevant contemporary photographers alive), some of them including 100+ artworks.Collaboration with marketing/communication and with editorial department as well (catalogue preparation, list of works, high resolution images processing and delivery, writing an introduction and technical articles on the exhibition).

Same duties and responsibilities as listed in Fundación MAPFRE’s museum job. Also:Artworks’ documentation, using TMS (The Museum System) to catalogue the local-branch and Guggenheim-worldwide collections. Storage areas audits performance in close collaboration with finance department.Loan receipt at cargo bay, arrival supervision. Working schedule design for incoming couriers. Uncrating, installation and deinstallation supervision. Artworks' arrival and uncrating reports preparation with couriers and conservators.Spanish/English translation (legal-technical contracts and reports, live translation at videoconferencing). I was in charge of translating into Spanish ‘Tate's Transport Framework and Agreement and European Tender Laws’, which we used as a model and reference for creating our own ‘Guggenheim Transport Framework Agreement’.