Making sure that our chemical assortment follows European and national regulations and laws while at the same time developing our current product line-up to be more sustainable and environmentally friendly. Working closely with logistics, sales, and marketing to make sure we have a good assortment to meet our customer needs and future proofing the portfolio.

As Product Manager at HL Display you work in a global environment and are fully responsible for managing the assigned product categories. Part of this overall ownership is to maximize the value of the existing portfolio: partnering with key stakeholders to develop the commercial angle trough analyzing sales, trends and profitability; and taking true ownership for the portfolio and industrial process ensuring that the multi-functional team across R&D, factories and supply chain deliver great… Show more As Product Manager at HL Display you work in a global environment and are fully responsible for managing the assigned product categories. Part of this overall ownership is to maximize the value of the existing portfolio: partnering with key stakeholders to develop the commercial angle trough analyzing sales, trends and profitability; and taking true ownership for the portfolio and industrial process ensuring that the multi-functional team across R&D, factories and supply chain deliver great products and solutions that are smartly produced and delivered to our customers. Show less

Responsible for planning and implementing marketing activities that help the shopper make the best possible shopping experience through inspiration and education. Through close collaborations with retail we secure in-store and on-line activation with focus accounts. This entail category management projects, landing pages and all in-between. Working with all categories on a strategic and tactical level in the Swedish market towards all accounts.

As Senior Trade Marketing Specialist at Activision|Blizzard Nordic my main responsibility was to maximise business potential by creating and implementing Trade Marketing strategies, including account-specific programs, that achieve company, partner, and customer goals through the optimization of our title life cycles. Also, to act as a liaison between Sales, Brand Management and General Management. Support management of trade spend, forecasting, and analysis to optimise efficiency and impact of… Show more As Senior Trade Marketing Specialist at Activision|Blizzard Nordic my main responsibility was to maximise business potential by creating and implementing Trade Marketing strategies, including account-specific programs, that achieve company, partner, and customer goals through the optimization of our title life cycles. Also, to act as a liaison between Sales, Brand Management and General Management. Support management of trade spend, forecasting, and analysis to optimise efficiency and impact of spend. I was responsible for our Blizzard portfolio and Call of Duty with a supporting role for Destiny and Skylanders.Responsibilities-Planning Trade Marketing Strategies for multiple retail accounts and channels to create successful pre-sell, launch & momentum activities.-Communication and executing Trade Marketing Strategies in liaison with Brand Marketing, Creative Services, & Operations for best in class presence, both online and in-store.-Analysis and Strategic recommendations for trade marketing activities as well as support building best practice activities for the Nordic territory in regards to different retail execution opportunities by channel and genre.-Management of budget and forecasting yearly trade marketing budgets through benchmarking and strategic planning. Conduct year end close reviews with sales team to optimise efficiency and impact of spend.-Managing industry events and retail meetings Show less

As in-store marketing expert I was responsible for developing and implementing in-store communication elements (print, premiums, demos/sampling). I was responsible for Head & Shoulders, Pantene and Aussie among a few other brands where I develop the material from A to Z with full responsibility for the materials and budget.

Leading the work in 3 main areas in Nordic which are product marketing samples, media distribution and price communication. I worked with several brands from our Nordic portfolio such as Head & Shoulders, Aussie, Oral-B and Pantene. Earlier I was responsible for print, in store executions and events on Pringles and Duracell for 2 years.

Administratively responsible for P&G biggest customer in Nordic, developed new processes towards the customer and worked with simplification and workflow development.