As a Client Director at Kid Collective/Volt AB, I lead main agency responsibilities for prominent clients such as Blocket, Afa Försäkring, Mekonomen, BRIS, Atrium Ljungberg, Alecta Fastigheter, Stockholm Vatten och Avfall, IKEM, Synoptik and Orkla Confectionery & Snacks (OLW, Ballerina etc) . My role involves developing comprehensive brand and communication strategies, crafting channel-agnostic communication concepts, and designing visual identities. Serving as the primary client contact, I manage and synchronize strategic and creative teams, ensuring seamless collaboration with clients' other agency partners to deliver impactful campaigns and communications.

At Saatchi & Saatchi, I served as an Account Director with main agency responsibility for Toyota Sweden, Orkla Foods (Grandiosa, Risifrutti, BOB, FUN Light, JOKK), Nestlé Infant Nutrition (Nordic region), and Voltaren in Northern Europe. I spearheaded brand and communication strategy development, created compelling communication concepts, localized international campaigns, and delivered channel-neutral communications. Acting as the key liaison for clients, I led strategic and creative teams, ensuring synergy with clients' other agency partners to achieve cohesive marketing objectives.

During my tenure at PostNord's Corporate Communications, I was responsible for marketing services and products across both private and corporate markets. I managed a diverse range of campaigns—from targeted B2B initiatives for logistics services to broad, behavior-changing B2C campaigns. I also built and nurtured relationships with the retail sector to strengthen our agent network, driving both brand loyalty and market expansion. At the time I was one of Sweden's most awarded clients in advertising competitions, reflecting the innovative and effective campaigns I led.

Planner at accounts for Saatchi & Saatchi, Åkestam Holst and Euro RSCG.