Responsible for the business unit no & low alcoholic drinks and online marketing. P&L responsibility. Scouting and acquisition of new brands and own product / brands. Managing existing partners. Plan, coordinate and execute route to market strategy, distribution concept, sponsoring strategy, on trade partnership, retail planning and execution, sales management. Core Brands: AriZoa Ice Tea, White Claw Hard Seltzer, fritz-kola, Thomas Henry & Mikks

Responsible for the brand building and marketing in the swiss market of: AriZona Ice Tea, fritz-kola, Ginoni, Thomas Henry & White Claw Hard Seltzer. As well as pushing forward the non and low alcoholic brand portfolio of DIWISA.

Responsible for the companys digital strategy. Leading the internal digital team. Responsible for P&L of eCom channel as well paid media. Coordinating online-marketing activities throughout the companyl.

TROJKA & TROJKA Energy

Responsible for the brand in Switzerland and international markets, starting from strategy, budget, creating/monitoring/ executing campaigns on and offline in B2C and B2B, product development (starting from taste profiles all the way through to the route to market, sales strategies, promotions and activations). Main focus in international markets on brand execution and education.

Wir gestalten, programmieren und planen seit über zehn Jahren als Full-Service Agentur Werbemassnahmen für Unternehmen aller Art. Bei der Entwicklung und Durchführung Ihrer Werbekampagne beraten wir Sie bei strategischen Überlegungen, sowie der Ausführung der Massnahmen auf unterschiedlichen Kanälen.